iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy Pros
iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you Pros
iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you • No technical skills or support handling required Pros
vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD Cons
vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away Cons
vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away • If you're driving your own traffic, it may be better to drive them to a platform you can own the experience and not give money away for no reason Cons
You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% Your Own Platform
You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition Your Own Platform
You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition • All you need to do is upload your content and you’re ready to sell Your Own Platform
processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc) • Digital rights management (DRM) Building Your Own
Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service • Some offer website customization and style changes Off-the-shelf Platforms
purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com)
purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps
purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps • Custom tailored feature development
possible so users can use their preferred service and you can benefit from organic discovery • Having your own platform gives you more control, more take home revenue and keeps users engaged in your content instead of drifting to competing media Summary
jayphelps
vfgpproject
1heisuzuki
zembutsu
funain
hirosat
takasumasakazu
gadgelogger
yumechi
reverentgeek
camel_404
uenitty
mobilebiz
bkeepers
eileencodes
geeforr
marcelosomers
rmw
tanoku
afnizarnur
akosma
matthewcrist
colly
notwaldorf
keithpitt
![[email protected] September 25, 2013 Profit From Your Media Library Using](https://files.speakerdeck.com/presentations/ab527ba0e4440131a01c36c73ecf5039/slide_0.jpg){kind=link}
