iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy Pros
iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you Pros
iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you • No technical skills or support handling required Pros
vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD Cons
vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away Cons
vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away • If you're driving your own traffic, it may be better to drive them to a platform you can own the experience and not give money away for no reason Cons
You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% Your Own Platform
You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition Your Own Platform
You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition • All you need to do is upload your content and you’re ready to sell Your Own Platform
processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc) • Digital rights management (DRM) Building Your Own
Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service • Some offer website customization and style changes Off-the-shelf Platforms
purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com)
purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps
purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps • Custom tailored feature development
possible so users can use their preferred service and you can benefit from organic discovery • Having your own platform gives you more control, more take home revenue and keeps users engaged in your content instead of drifting to competing media Summary
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