Pass It On - Design Concept Presentation

In coordination with ITU-Copenhagen and Dansk Radio, we were asked to create a design concept that would encourage Danes to connect with their cultural heritage through media. We studied Danish Board Game Club Members with ethnographic methods, including fly-on-the-wall observations and one-on-one interviews. We also employed Co-Design methods, including a design game that we developed.

With our user research in hand, we developed Pass It On, a game concept that allows Danes to answer heritage questions and complete challenges, coordinate with an archive to answer questions or "pass on" the question or challenge in order to answer the most questions and complete the most challenges as a team within the allotted time limit.

Transcript

1. PASS IT ON Jamie Crabb, Jessica Crabb, Jakob Wrist, Camilla Johannsen and Malik Kreutzfeldt DANSKKULTURARV.DK GROUP NINE 1
2. HOW CAN WE MAKE CULTURAL HERITAGE RELEVANT AND USEFUL? OUR QUESTION 2
3. WE MAKE IT ENTERTAINING, INTERACTIVE, AND ACCESSIBLE. OUR ANSWER 3
4. WE MAKE IT ENTERTAINING, INTERACTIVE, AND ACCESSIBLE. OUR ANSWER 3 WE MAKE A GAME.
5. BOARD GAME CLUB MEMBERS IN DENMARK OUR TARGET GROUP 4
6. OUR TARGET GROUP THEY ARE PASSIONATE, NOSTALGIC, AND SOCIAL. 5
7. FLY ON THE WALL OBSERVATION AT COPENHAGEN BOARD GAME CLUB OUR METHODS: OBSERVATION 6
8. OUR INSIGHTS: OBSERVATION 7 COMMUNITY HYGGE NEGOTIATION INVESTMENT ROLES RESPECT COMPETITION TANGIBILITY
9. ONE ON ONE INTERVIEWS AT VIKING CON OUR METHODS: INTERVIEWS 8
10. OUR INSIGHTS: INTERVIEWS 9 "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels
11. OUR INSIGHTS: INTERVIEWS 9 COMMUNITY "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels
12. OUR INSIGHTS: INTERVIEWS 9 COMMUNITY HYGGE "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels
13. OUR INSIGHTS: INTERVIEWS 9 COMMUNITY HYGGE NEGOTIATION "I just love the atmosphere, getting to play a lot of different games, meeting a lot of the same people that you only meet in this environment. It's a very friendly and positive space" - Anne “Well, it’s more the experience, having memories, it’s the feelings, not so much the exact games, more the fun I had playing them”-Troels "They have a lot of social interaction between players, where you have negotiations. There's luck involved, but (...) you have to follow a strategy."- Niels
14. DESIGN GAMES, BRAINSTORMING, AND ROLE PLAYING WITH USERS OUR METHODS: CO-DESIGN 10
15. OUR INSIGHTS: CO-DESIGN 11 EVENT-BASED PURPOSE SOCIAL ACHIEVEMENTS COOPERATION SETTING SHARED EXPERIENCES PURPOSE COOPERATION
16. OUR INSIGHTS: CO-DESIGN 11 EVENT-BASED PURPOSE SOCIAL ACHIEVEMENTS COOPERATION SETTING SHARED EXPERIENCES PURPOSE COOPERATION
17. OUR CONCEPT 12 ENTERTAINING INTERACTIVE ACCESSIBLE + COMMUNITY HYGGE NEGOTIATION COOPERATION PURPOSE
18. OUR CONCEPT 13 PASS IT ON A CULTURAL HERITAGE GAME BROUGHT TO YOU BY DANSK KULTURARV
19. OUR CONCEPT: MECHANICS 14 DANSK KULTURARV ?
20. DANSK KULTURARV ! 14 OUR CONCEPT: MECHANICS
21. DANSK KULTURARV 14 OUR CONCEPT: MECHANICS
22. 14 DANSK KULTURARV ? OUR CONCEPT: MECHANICS
23. 14 DANSK KULTURARV ! OUR CONCEPT: MECHANICS
24. 15 DANSK KULTURARV OUR CONCEPT: MECHANICS
25. WHO? HOW? WHERE? OUR CONCEPT: SCALE 16 ! ! ? ? ? ? ? ?
26. OUR CONCEPT: SCALE 16 WHO? HOW? WHERE? ! ! ? ? ? ? ? ?
27. OUR CONCEPT: SCALE 16 WHO? HOW? WHERE? ! ! ? ? ? ? ? ?
28. HYGGE NEGOTIATION OUR CONCEPT 17 Making it accessible to a range of commitment levels Creating a social environment through an event Basing achievements on cooperation rather than competition Connecting people through sharing experiences Enabling interaction through teaching and learning COMMUNITY PURPOSE COOPERATION
29. 18 HOW DO WE GET THIS STARTED? OUR CONCEPT
30. 18 HOW DO WE GET THIS STARTED? OUR CONCEPT CHALLENGES, PROFILES, AND EVENTS.
31. HOW DO WE SUSTAIN VALUE? OUR CONCEPT 19
32. HOW DO WE SUSTAIN VALUE? OUR CONCEPT 19 USER-GENERATED CONTENT
33. OUR CONCEPT 20 DANISH HERITAGE PASS IT ON
34. ANY QUESTIONS? 21