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The Grid: Final Pitch

The Grid: Final Pitch

Final pitch deck for The Grid, a website which educates small business owners about responsive design. The Grid was pitched to colleagues and industry professionals.

Jeffrey Betts

July 27, 2013
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  1. the grid ↑ average attention spans are decreasing 8 seconds

    in 2012 12 seconds in 2000 9 seconds for a gold fish
  2. the grid ↑ after adopting a responsive website, time inc.

    saw a 23% increase in mobile usage from where it was previously
  3. the grid ↑ target audience freelance web designer the design

    nerd joe, 25 restaurant owner the technophobe leslie, 38 wedding reception venue owner the skeptic lisa, 40 ↓ ↓ ↓ ↓ ↓ ↓
  4. the grid ↑ target audience freelance web designer joe, 25

    restaurant owner leslie, 38 wedding reception venue owner lisa, 40 ↓ ↓ ↓ ↓ ↓ ↓ the design nerd the technophobe the skeptic
  5. the grid ↑ target audience freelance web designer joe, 25

    restaurant owner leslie, 38 wedding reception venue owner lisa, 40 ↓ ↓ ↓ ↓ ↓ ↓ the design nerd the technophobe the skeptic
  6. the grid ↑ you know that mobile devices matter now

    show your clients learn more at the grid gridresponsively.com/designer Education + Demonstration. Client Focused.
  7. the grid ↑ target audience freelance web designer joe, 25

    restaurant owner leslie, 38 wedding reception venue owner lisa, 40 ↓ ↓ ↓ ↓ ↓ ↓ the design nerd the technophobe the skeptic
  8. the grid ↑ the web is everywhere. is your business?

    learn more at the grid gridresponsively.com/three Be where your customers are. They expect it.
  9. the grid ↑ the web is everywhere. is your business?

    learn more at the grid gridresponsively.com/three Be where your customers are. They expect it. The Library Café 274 Main St. Farmingdale, NY 11735 take the next step. you are invited to try the grid free for thirty days. visit gridresponsively.com/postcard to get started today.
  10. the grid ↑ A List Apart Smashing Mag. The Next

    Web Six Revisions This is Responsive Media Queries Resp Design, Resp Illust. John Polacek Responsivedesign.ca Wee Nudge sweet spot ↑ designer focused ↓ client focused ← technical demonstration →
  11. the grid ↑ cost comparison scale $0 $10 the grid:

    free edition competitors with advertising the grid: pro subscription
  12. the grid ↑ free vs. pro free pro Basic Content

    and Demos ◊ ◊ Commenting and Sharing ◊ ◊ Basic Gridsite Website ◊ Demo Library ◊ Live Bookmarks / Pop-Out ◊ Advertising ◊
  13. the grid ↑ Aaux Pro ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890

    Kulturista ABCDEFGHIJKLMN OPQRSTUVWXYZ abcdefghijklmn opqrstuvwxyz 1234567890 › logo › color palette › typography › photography aaux pro sc abcdefghijklmn opqrstuvwxyz 1234567890 brand toolkit
  14. the grid ↑ 17% of page views last less than

    four seconds. example content
  15. the grid ↑ it doesn’t just look great. it is

    also great for your business. example content
  16. the grid ↑ additional ancillaries the web is everywhere. is

    your business? learn more at the grid gridresponsively.com/three Be where your customers are. They expect it. The Library Café 274 Main St. Farmingdale, NY 11735 take the next step. you are invited to try the grid free for thirty days. visit gridresponsively.com/postcard to get started today. ii ↑ → the grid client handbook responsive design → ix the grid client handbook: responsive design ↑ x ↑ now what? This book will discuss responsive design, a recent website design technique that aims to create one website which works across desktops, laptops, tablets, smartphones, and theoretically any other future device type. Responsive design is the future of the web, because it creates sites that are future-focused and modern. As a small business owner, you may be concerned about the cost or time to build a responsive website. What is it? Will it cost my business more money? Is it really necessary? Wouldn’t it be easier to build a separate mobile site? Will it take more time to build a responsive site? Why does it matter? That is what this book will discuss. It is a complement of The Grid website and its demos and examples. It is designed for quick reading and reference. To gain an understanding of responsive design. To see relevant statistics. To see responsive design used today. To see impacts and benefits. When you’re finished, recommend it to other small business owners, so they can to see the benefits of a website that works everywhere. The web is everywhere. Are you ready? → the web is more than just the desktop 44 the grid client handbook: responsive design ↑ responsive design examples 45 ↑ build one site everywhere. You know what responsive design is. You know the benefits. You know why it is important for your business. You’ve seen the examples. So what are you waiting for? Start today. gridresponsively.com/handbook try gridsite. one site. all devices. build one site fast. easy. effortless. sign up today
  17. the grid ↑ additional ancillaries → the grid in your

    community nyc event guide may–july 2013 → find more events and register online at events.gridresponsively.com the web is everywhere. is your business? learn more at the grid gridresponsively.com may 2013 ↘ june 2013 july 2013 ↘ ↘ future trends in web design tuesday, may 7, 7–9pm oslo coffee roasters, 422 e 75th st. From smart televisions to 5.5-inch smartphones, what is the future of the web? What can you, as a business owner expect? Join The Grid as we speak about the future and its business impacts. Free. Register at events.gridresponsively.com → geolocation + your website wednesday, june 12, 8–9:30pm third rail coffee, 240 sullivan st. Want to better reach your customers? Did you know your website and advertising can take advantage of the GPS in your customer’s smartphones? In this session, learn more about this and how to get started. Free. Register at events.gridresponsively.com → e-commerce on mobile devices: what to know thursday, july 11, 7–9pm ost café, 441 e 12th st. Is you website’s shopping cart mobile-friendly? Do you know where to begin? How shopping online is different on mobile than on desktops? What your customers expect? At this session, learn more about e-commerce on mobile and how to increase sales. Free. Register at events.gridresponsively.com → monthly open forum thursday, may 23, 7–9pm blue bottle coffee, 160 berry st. Have a question about the web? Curious about a new technology? Want to know if there is anything else you should be doing for your business? Need advice? Now is your turn to ask at our monthly open question and answer session. Free. Register at events.gridresponsively.com → monthly open forum monday, june 24, 7–9pm birch coffee, 5 e 27th st. Have a question about the web? Curious about a new technology? Want to know if there is anything else you should be doing for your business? Need advice? Now is your turn to ask at our monthly open question and answer session. Free. Register at events.gridresponsively.com → monthly open forum tuesday, july 29, 7–9pm ground support, 399 w broadway. Have a question about the web? Curious about a new technology? Want to know if there is anything else you should be doing for your business? Need advice? Now is your turn to ask at our monthly open question and answer session. Free. Register at events.gridresponsively.com →
  18. the grid ↑ exhibition poster and postcard MAKE YOUR MARK

    GROUP 1 Exhibition Dates Mon 4/29 – Fri 5/3 Opening Reception Wed 5/1 6PM – 8PM senior exhibition 2013 The Department of Visual Communications: Art & Graphic Design presents Admission is free and the gallery is accessible to persons with mobility impairments. For additional information, please call 631-420-6118 or 631-420-2181. An exhibition of products, campaigns and services developed by students graduating from the School of Business Baccalaureate program in Visual Communications: Art & Graphic Design. Jeffrey Betts Rudy Calderon Frank Corrao Patrick Flanagan Ellen Gilles Anne Marie Horan Adam Joseph Anthony Kondyra Alyson Prete Robert Wulff MAKE YOUR MARK senior exhibition 2013 “make your mark” title contributed by rudy calderon. poster designed by jeffrey betts. the web is everywhere the grid jeffrey betts make your mark senior exhibition 2013 exhibition dates Mon 4/29 – Fri 5/3 opening reception Wed 5/1 6PM – 8PM find out how to make it work for you
  19. the grid ↑ event guide: online & print → the

    grid in your community nyc event guide may–july 2013 → find more events and register online at events.gridresponsively.com the web is everywhere. is your business? learn more at the grid gridresponsively.com may 2013 ↘ june 2013 july 2013 ↘ ↘ future trends in web design tuesday, may 7, 7–9pm oslo coffee roasters, 422 e 75th st. From smart televisions to 5.5-inch smartphones, what is the future of the web? What can you, as a business owner expect? Join The Grid as we speak about the future and its business impacts. Free. Register at events.gridresponsively.com → geolocation + your website wednesday, june 12, 8–9:30pm third rail coffee, 240 sullivan st. Want to better reach your customers? Did you know your website and advertising can take advantage of the GPS in your customer’s smartphones? In this session, learn more about this and how to get started. Free. Register at events.gridresponsively.com → e-commerce on mobile devices: what to know thursday, july 11, 7–9pm ost café, 441 e 12th st. Is you website’s shopping cart mobile-friendly? Do you know where to begin? How shopping online is different on mobile than on desktops? What your customers expect? At this session, learn more about e-commerce on mobile and how to increase sales. Free. Register at events.gridresponsively.com → monthly open forum thursday, may 23, 7–9pm blue bottle coffee, 160 berry st. Have a question about the web? Curious about a new technology? Want to know if there is anything else you should be doing for your business? Need advice? Now is your turn to ask at our monthly open question and answer session. Free. Register at events.gridresponsively.com → monthly open forum monday, june 24, 7–9pm birch coffee, 5 e 27th st. Have a question about the web? Curious about a new technology? Want to know if there is anything else you should be doing for your business? Need advice? Now is your turn to ask at our monthly open question and answer session. Free. Register at events.gridresponsively.com → monthly open forum tuesday, july 29, 7–9pm ground support, 399 w broadway. Have a question about the web? Curious about a new technology? Want to know if there is anything else you should be doing for your business? Need advice? Now is your turn to ask at our monthly open question and answer session. Free. Register at events.gridresponsively.com →
  20. the grid ↑ marketing strategy facebook.com/gridresponsively @thegridis “According to The

    Associated Press, verage attention span in 2012 was 8 seconds. The average attention span of a gold fish is 9 seconds.” “Be where your customers are. The expect your site to work everywhere.”
  21. the grid ↑ marketing strategy the web is everywhere. is

    your business? learn more at the grid gridresponsively.com/three Be where your customers are. They expect it. The Library Café 274 Main St. Farmingdale, NY 11735 take the next step. you are invited to try the grid free for thirty days. visit gridresponsively.com/postcard to get started today.
  22. the grid ↑ free vs. pro free pro Basic Content

    and Demos ◊ ◊ Commenting and Sharing ◊ ◊ Basic Gridsite Website ◊ Demo Library ◊ Live Bookmarks / Pop-Out ◊ Advertising ◊
  23. the grid ↑ costs post-graduation Web Hosting (3 years) $413

    Domain names $20 Web designer salary $97,000 Web developer salary $91,000 Advertising on Inc. (Online) $290 Advertising in Inc. Magazine (Print) $161,400 Total $162,123 this semester Web Hosting $0 Domain names $20 Exhibition books $350 Exhibition postcards $69 Notebook giveaways $181 Styluses $213 Business Cards $14 Stickers $81 Total $928
  24. the grid ↑ feb 13 may 13 jan 14 jan

    15 launch timeline → → Basic concept developed → → Prototypes presented → → Launch as beta in May → → Final site will launch → → Establish partnerships with local Chambers of Commerce → → Community features → → Google Hangouts → → Partner with merchants
  25. the grid ↑ feb 13 may 13 jan 14 jan

    15 launch timeline → → Basic concept developed → → Prototypes presented → → Launch as beta in May → → Final site will launch → → Establish partnerships with local Chambers of Commerce → → Community features → → Google Hangouts → → Partner with merchants
  26. the grid ↑ feb 13 may 13 jan 14 jan

    15 launch timeline → → Basic concept developed → → Prototypes presented → → Launch as beta in May → → Final site will launch → → Establish partnerships with local Chambers of Commerce → → Community features → → Google Hangouts → → Partner with merchants
  27. the grid ↑ feb 13 may 13 jan 14 jan

    15 launch timeline → → Basic concept developed → → Prototypes presented → → Launch as beta in May → → Final site will launch → → Establish partnerships with local Chambers of Commerce → → Community features → → Google Hangouts → → Partner with merchants