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Freelance Tips

Freelance Tips

For those getting started or those experienced.
Presented at Hub Ottawa's Brown Bag Lunch

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Jevin Maltais

May 02, 2013
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Transcript

  1. FREELANCING: THE REAL DEAL Hub Ottawa May 2, 2013

  2. WHERE ARE WE GOING TODAY • Newbie level - Should

    I freelance? • Intermediate level - Growing your business • Awesome level - Beyond fully booked
  3. SHOULD I FREELANCE?

  4. EMPLOYEE VS FREELANCER (CONTROL) Employee Freelancer Type of work Your

    boss You do How much you make Your boss You do When your work Your boss (7.5 hours per day) You do Your pace of work Your boss You do * Can be extremely rewarding
  5. EMPLOYEE VS FREELANCER (CONTROL) Employee Freelancer Type of work Your

    boss You do How much you make Your boss You do When your work Your boss (7.5 hours per day) You do Your pace of work Your boss You do Flexibility!!!! * Can be extremely rewarding
  6. :( Real downsides: * You have to take control of

    your business * Not just staying current * Marketing, Networking, Pricing, Accounting/Budgeting, Self-discipline * Emotional stability to handle no work vs. too much work
  7. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  8. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  9. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  10. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  11. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  12. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  13. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  14. Because there are so many options, it is very overwhelming

    * Here’s a common freelancer’s career if they keep trying to grow their business * Solo, high rates - Want to stay alone, you’ve developed an “indemand expertise” * Hire other people, pay them a salary and anything left over you keep * Build a product that you build once and sell a bunch. Software, Design, Info product * Something else - Alex Hillman of Indy Hall
  15. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  16. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  17. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  18. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  19. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  20. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  21. VISUALIZE THE FUTURE * As you can see, so many

    options! How do you know which way to go?
  22. WHAT’S YOUR FINISH LINE? Anyone know why they freelance?

  23. WHAT’S YOUR FINISH LINE? 1. Think about it. Anyone know

    why they freelance?
  24. WHAT’S YOUR FINISH LINE? 1. Think about it. 2. Write

    it down. Anyone know why they freelance?
  25. WHAT’S YOUR FINISH LINE? 1. Think about it. 2. Write

    it down. 3. Keep writing until you cry Anyone know why they freelance?
  26. WHAT’S YOUR FINISH LINE? 1. Think about it. 2. Write

    it down. 3. Keep writing until you cry Anyone know why they freelance?
  27. NOW THAT YOU KNOW... • What are the hard numbers?

    • How much $$$ do you need to make every month? • How many hours per week? • What is the best way to achieve that? • Do you want to hire other people?
  28. GROWING YOUR BUSINESS Getting Serious

  29. None
  30. Difference between top and mediocre freelancers

  31. None
  32. only one key thing..

  33. None
  34. ready?

  35. None
  36. They are running a business

  37. None
  38. They don’t build a website and hope people will find

    it
  39. They don’t build a website and hope people will find

    it They give away high value products to show expertise
  40. They don’t build a website and hope people will find

    it They give away high value products to show expertise They constantly are learning about marketing, accounting
  41. They don’t build a website and hope people will find

    it They give away high value products to show expertise They constantly are learning about marketing, accounting They know their ideal client, how they are different than other freelancers
  42. CAN YOU ANSWER THESE QUESTIONS?

  43. WHO’S YOUR IDEAL CLIENT? - Is it a non-profit with

    no money that is making a difference? - A monolithic corporation that can pay high rates? - Me? This guy. I work with progressive departments who are open to new technology
  44. WHO’S YOUR IDEAL CLIENT? - Is it a non-profit with

    no money that is making a difference? - A monolithic corporation that can pay high rates? - Me? This guy. I work with progressive departments who are open to new technology
  45. WHERE DO YOUR IDEAL CLIENTS HANG OUT? * For me

    it’s staffing agencies. Large corps and gov always are building applications and call staffing agencies to help fill it.
  46. WHERE DO YOUR IDEAL CLIENTS HANG OUT? * For me

    it’s staffing agencies. Large corps and gov always are building applications and call staffing agencies to help fill it.
  47. WHERE DO YOUR IDEAL CLIENTS HANG OUT? * For me

    it’s staffing agencies. Large corps and gov always are building applications and call staffing agencies to help fill it.
  48. WHERE DO YOUR IDEAL CLIENTS HANG OUT? * For me

    it’s staffing agencies. Large corps and gov always are building applications and call staffing agencies to help fill it.
  49. WHERE DO YOUR IDEAL CLIENTS HANG OUT? * For me

    it’s staffing agencies. Large corps and gov always are building applications and call staffing agencies to help fill it.
  50. WHERE DO YOUR IDEAL CLIENTS HANG OUT? * For me

    it’s staffing agencies. Large corps and gov always are building applications and call staffing agencies to help fill it.
  51. HOW ARE YOU DIFFERENT? $10/hr vs $150/hr

  52. HOW ARE YOU DIFFERENT? $10/hr vs $150/hr

  53. HOW ARE YOU DIFFERENT? $10/hr vs $150/hr For me: -

    First iteration out in 2 weeks - Strong track record - I spend the time understanding the business
  54. How many hearts just broke?

  55. You’re without power if you can’t answer those questions http://www.youtube.com/watch?v=R55e-uHQna0

  56. Seriously.. you have far more power in your sales and

    marketing ! You now know how to chase those clients down
  57. COMMON QUESTIONS

  58. FINDING CLIENTS • Your ideal client precisely. • Where they

    hang out. • Their motivators for hiring. You need to know:
  59. WHAT SHOULD I CHARGE? This is really, really hard to

    always get right * Patrick MacKenzie example raising prices of a 5M revenue company by 2% ($100k). Charges $5k/day
  60. WHAT SHOULD I CHARGE? This is really, really hard to

    always get right • What value do you provide? (A piece of paper vs. raising conversions 2%) * Patrick MacKenzie example raising prices of a 5M revenue company by 2% ($100k). Charges $5k/day
  61. WHAT SHOULD I CHARGE? This is really, really hard to

    always get right • What value do you provide? (A piece of paper vs. raising conversions 2%) • What does your competition charge? * Patrick MacKenzie example raising prices of a 5M revenue company by 2% ($100k). Charges $5k/day
  62. WHAT SHOULD I CHARGE? This is really, really hard to

    always get right • What value do you provide? (A piece of paper vs. raising conversions 2%) • What does your competition charge? • What’s can your reputation and marketing sustain? * Patrick MacKenzie example raising prices of a 5M revenue company by 2% ($100k). Charges $5k/day
  63. WHAT SHOULD I CHARGE? This is really, really hard to

    always get right • What value do you provide? (A piece of paper vs. raising conversions 2%) • What does your competition charge? • What’s can your reputation and marketing sustain? •What can your ideal client sustain? (Startups vs large corps) * Patrick MacKenzie example raising prices of a 5M revenue company by 2% ($100k). Charges $5k/day
  64. BEYOND FULLY BOOKED

  65. None
  66. None
  67. None
  68. SOFTWARE PRODUCTS * Started as a design and web application

    company in 1999 * In 2004, started focusing on building their own web products. Crazy successful * Creator of Ruby on Rails. Now he does this
  69. SOFTWARE PRODUCTS * Started as a design and web application

    company in 1999 * In 2004, started focusing on building their own web products. Crazy successful * Creator of Ruby on Rails. Now he does this
  70. INFO PRODUCTS http://macournoyer.com/ * Guy I know in Montreal *

    Quit his job, sucked at freelancing * Now teaches courses and sells books to geeks
  71. INFO PRODUCTS http://macournoyer.com/ $250,000 in two years * Guy I

    know in Montreal * Quit his job, sucked at freelancing * Now teaches courses and sells books to geeks
  72. HIGH SOLO RATES Brennan Dunn ($200+/hr)

  73. HIGH SOLO RATES $150/hr to $300/hr (sometimes)

  74. SOMETHING ELSE? Alex Hillman founder of Indy Hall coworking space

  75. SOMETHING ELSE? Alex Hillman founder of Indy Hall coworking space

  76. THANKS YO @jevy jevin@quicjack.ca http://www.nextlevelfreelance.com

  77. CREATING FREE TIME • Hire a subcontractor •Take on less

    work by raising rates • Get up earlier. Go to bed later