Businesses are having a hard time getting found in the noise online. In this presentation, we discuss simple strategies for all types of businesses to get found on Google and what has changed in the past 12 months.
business people and look for referrals if you need help with all things web. - In return, I hope to give you great information for your business every month
as possible so people keep coming back How Google Makes Money Adwords ($42.5 Billion in 2012) Google wants to give the person searching the best answer it can Everything we’re talking about will be in this context
go on Google, tell them when you want your search to appear, and when someone clicks, Google charges you for that. Somewhere between $0.75 - $50. Often $1-$5 per click. - Better are the organic searches. They are more trusted by searches, and it’s free to be there! - Here these companies have spent lots of time and effort to get there.
are what’s call PPC (Pay Per Click). You go on Google, tell them when you want your search to appear, and when someone clicks, Google charges you for that. Somewhere between $0.75 - $50. Often $1-$5 per click. - Better are the organic searches. They are more trusted by searches, and it’s free to be there! - Here these companies have spent lots of time and effort to get there.
(Free to be here) - Adwords are what’s call PPC (Pay Per Click). You go on Google, tell them when you want your search to appear, and when someone clicks, Google charges you for that. Somewhere between $0.75 - $50. Often $1-$5 per click. - Better are the organic searches. They are more trusted by searches, and it’s free to be there! - Here these companies have spent lots of time and effort to get there.
lots of searches. - Typically, the more people searching, the more sites that have that keyword, making it harder to rank higher - Lots of opportunity for getting ranked on the right side
get lots of searches. - Typically, the more people searching, the more sites that have that keyword, making it harder to rank higher - Lots of opportunity for getting ranked on the right side
that get lots of searches. - Typically, the more people searching, the more sites that have that keyword, making it harder to rank higher - Lots of opportunity for getting ranked on the right side
keywords that get lots of searches. - Typically, the more people searching, the more sites that have that keyword, making it harder to rank higher - Lots of opportunity for getting ranked on the right side
see the type of keywords that get lots of searches. - Typically, the more people searching, the more sites that have that keyword, making it harder to rank higher - Lots of opportunity for getting ranked on the right side
m y 2006 M azda 3’s rear left strut - Here we see the type of keywords that get lots of searches. - Typically, the more people searching, the more sites that have that keyword, making it harder to rank higher - Lots of opportunity for getting ranked on the right side
is that it is difficult for a computer to sift through billions of web pages and know exactly what your site is about and who wants to see it. As such, they use a combination of things to determine if the result makes sense for the search.
Analysis - The problem is that it is difficult for a computer to sift through billions of web pages and know exactly what your site is about and who wants to see it. As such, they use a combination of things to determine if the result makes sense for the search.
2. Checks all the pages on your site Analysis - The problem is that it is difficult for a computer to sift through billions of web pages and know exactly what your site is about and who wants to see it. As such, they use a combination of things to determine if the result makes sense for the search.
2. Checks all the pages on your site 3. Analyzes your page! to decide who wants to see it Analysis - The problem is that it is difficult for a computer to sift through billions of web pages and know exactly what your site is about and who wants to see it. As such, they use a combination of things to determine if the result makes sense for the search.
2. Checks all the pages on your site 3. Analyzes your page! to decide who wants to see it 4. Catalogs it Analysis - The problem is that it is difficult for a computer to sift through billions of web pages and know exactly what your site is about and who wants to see it. As such, they use a combination of things to determine if the result makes sense for the search.
2. Checks all the pages on your site 3. Analyzes your page! to decide who wants to see it 4. Catalogs it Google wants your help with this Analysis - The problem is that it is difficult for a computer to sift through billions of web pages and know exactly what your site is about and who wants to see it. As such, they use a combination of things to determine if the result makes sense for the search.
the top results is VERY secret. Why is that? - Because if someone found out, people would “game” the system and optimize your site to be on the top. - However, there are guidelines from Google, and experiments we can learn from
Content Social Aspects Site structure PageRank - Important to understand the algorithm so we can optimize Google in our favour - So let’s go through each one
you’re not doing any of this, you might be discouraged. DON’T! - Knowledge is the first step of recovery - Raise your right arm and repeat after me: “I pledge.. not to freak out.. with the information that follows.. and will take solace.. that I’m learning something new”
Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
(one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
Named after Larry Page (one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
(7/10) - Named after Larry Page (one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
of Ottawa (7/10) - Named after Larry Page (one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
(5/10) Smakk.ca (3/10) University of Ottawa (7/10) - Named after Larry Page (one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
(5/10) Smakk.ca (3/10) turningsellingintobuying.com (2/10) University of Ottawa (7/10) - Named after Larry Page (one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
(5/10) Smakk.ca (3/10) turningsellingintobuying.com (2/10) University of Ottawa (7/10) innovative.ca (4/10) - Named after Larry Page (one of the Google co-founders) - Helps establish authority based on how many people link to you and the authority of those pages - Goal? Have high profile sites link to you
content on your site, how do you think Google perceives the authority or importance of that content compared to a post that has no shares? - If people find it valuable enough to share it with others, there must be a level of value that OTHER people looking for that content might find helpful.
content on your site, how do you think Google perceives the authority or importance of that content compared to a post that has no shares? - If people find it valuable enough to share it with others, there must be a level of value that OTHER people looking for that content might find helpful.
people share your new content on your site, how do you think Google perceives the authority or importance of that content compared to a post that has no shares? - If people find it valuable enough to share it with others, there must be a level of value that OTHER people looking for that content might find helpful.
people share your new content on your site, how do you think Google perceives the authority or importance of that content compared to a post that has no shares? - If people find it valuable enough to share it with others, there must be a level of value that OTHER people looking for that content might find helpful.
the content Two people “reshare it” 14 people reshare it - If each person has say, 200 friends or followers, if you use this as an example, you can get in front of 10,000 people with a single high quality, “sharable” piece of content
needs to be done:! ❖ H tags, meta description tags, internal links, site map etc - I’m going to gloss over this a bit as it is quite technical. - Will tell you how to fix this later
will love to share.! ❖ Content people will find on Google! ❖ It’s a long term grind that will likely pay off. Best Book I’ve Seen This book is very actionable, lots of ideas. Worth reading
the most important to do.! ❖ How can you creatively get authoritative sites to link to your site?! ❖ High quality/controversial content. Awesome quick reference guide?
❖ 2013 social media survey: http:// www.searchmetrics.com/en/services/ranking- factors-2013/! ❖ Google Local Business Claiming: https:// www.google.ca/business/placesforbusiness/
too it.! ❖ ??????? (We just don’t know) - We’ve already talked about this big stuff already - There more that Google does, but we don’t know because it’s secret
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