The Role Of Video Marketing At Each Stage Of The Buyer’s Journey

Video marketing has come a long way and is now the most preferred and most lucrative of all the mediums of marketing.

Here's a guide on how you can use videos to encourage your potential leads to move down the funnel and become your customers. https://invideo.io/blog/the-role-of-video-marketing-at-each-stage-of-the-buyers-journey/

Transcript

1. The Role Of Video Marketing At Each Stage Of The Buyer’s Journey
2. Introduction  “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson  Every buyer is once a wanderer. You need to help these wanderers to discover your brand as the solution they are looking for by educating and nurturing them at each stage of their buying journey.  Here's a guide on how you can use videos to encourage your potential leads to move down the funnel and become your customers:
3. Video Marketing & Digital Marketing Funnel  With online tools in the market to create an engaging video  like a layman in minutes, many small businesses are gaining the edge over their competition by communicating with their potential customers at every stage of their marketing funnel.  In today’s digital age, people spend one-third of online activity time watching videos. Buyers consume all the relevant information before making any decision.  Be it influencer’s videos or informational how-to videos, each impression created on the minds of the customer act as a guide in the pre-purchase phase.
4. What A Marketing Funnel Looks Like
5. Automation tools break the funnel into three crucial stages –  Awareness Stage – Informing new potential customers about your brand through videos that appear in paid social media ads as well as targeted searches.  Consideration Stage – Once you have made the first impression and piqued their interest, it is time to educate them on the details of your products and how they are solving a relatable problem.
6. Automation tools break the funnel into three crucial stages –  Purchase Stage – This is the last stage of your Conversion Funnel. Once you have gained the trust of your potential customers, it’s time to convert these leads through product videos, video testimonials, and influencer generated content.  Retention Stage is another crucial key metric that needs to be attended. By maintaining constant communication with your customers after the purchase stage, is an effective way to keep bringing them back to your brand.
7. Awareness Stage – Capture New Set Of Eyes By Showing Who You Are
8. Consideration Stage – Extend A Hand Of Friendship And Solve A Problem
9. Purchase Stage – Time To Convince People You Are Worth The Shot
10. Retention Stage – Always Be There
11. Conclusion From the first video ad published in 1941, video marketing has come a long way and is now the most preferred and most lucrative of all the mediums of marketing. So if you have not started using video in your marketing now, here is a complete guide on video marketing for beginners.
12. Thank You To read the detailed and insightful guide on the role of video marketing at each step of the buyer’s journey, click here