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Demystifying Design: Fewer secrets, bigger impacts

Jeff Gothelf
February 05, 2012

Demystifying Design: Fewer secrets, bigger impacts

This is the talk I gave in Dublin, Ireland at Interaction 12 describing how designers need to demystify their processes to improve team cohesion, collaboration and productivity.

Jeff Gothelf

February 05, 2012

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  1. http://www.dvdbeaver.com/ Demystifying Design fewer secrets, bigger impacts Interaction 12 dublin,

  2. Who am I? interaction designer. team leader. author. jeff gothelf

    currently: principal at proof author @ o’reilly (lean ux, 2012) previously: publicis modem, webtrends, aol, fidelity, tons o’startups blog: www.jeffgothelf.com twitter: @jboogie email: jeff@proof-nyc.com #demystify
  3. A brief story…

  4. A strange land

  5. A strange land

  6. A strange land

  7. Ultimately, it turned out to be a familiar place

  8. #demystify | @jboogie Software development often feels like a circus

    looks like someone here got the wrong invitation http://3.bp.blogspot.com/-wTiz7SEEdVU/TujhE7vzIUI/AAAAAAAADXw/z-NMHaEumhM/s400/skinny+man+in+body+building+contest+dr+heckle+funny+photo+blog.jpg
  9. #demystify | @jboogie What ux design looks like to a

    non-designer magic!
  10. #demystify | @jboogie Mystery = power + control in theory…

  11. #demystify | @jboogie Mystery makes designers heroes! #winning http://cdn0.lostateminor.com/wp-content/uploads/2011/04/mike-joos-art-4.jpg

  12. #demystify | @jboogie Mystery insulates designers keeps us warm in

    winter, cool in summer (well, all the time right?) http://cdn.theatlantic.com/static/infocus/glasto062711/g38_17317374.jpg Mystery
  13. #demystify | @jboogie Ultimately, though, mystery is detrimental initially to

    the team, then the product and ultimately the company http://www.good.is/post/this-is-why-youre-fat/
  14. #demystify | @jboogie The team separates into artificial silos which

    quickly degenerates into us vs. them http://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Allegany_Township_silos.jpg/1024px-Allegany_Township_silos.jpg
  15. #demystify | @jboogie There is no common language leaving both

    sides feeling misunderstood http://cdn.dipity.com/uploads/events/818f95254821e64f4fd97a1210fa3789_1M.png
  16. #demystify | @jboogie Shuttle diplomacy pushes the project along puts

    the project manager in the middle http://cdn.dipity.com/uploads/events/818f95254821e64f4fd97a1210fa3789_1M.png
  17. #demystify | @jboogie Without transparency there is no trust trust

    is core to the team’s success http://marpr23.files.wordpress.com/2010/04/2910831531_67dcd2bac5.jpg
  18. #demystify | @jboogie This is nothing new the efficacy of

    collaboration is directly related to team cohesion The Role of Team and Task Characteristics in R & D Team Collaborative Problem Solving and Productivity Robert C. Dailey Management Science Vol. 24, No. 15 (Nov., 1978), pp. 1579-1588 http://www.jstor.org/pss/2630673 “the collaborative problem solving-productivity relationship was …shown [to be] sensitive to high and low levels for each of four predictors …task certainty, task interdependence, team size, and team cohesiveness.”
  19. #demystify | @jboogie Designers must demystify the way we work

    the onus is on us http://2.bp.blogspot.com/-Dqo1MGA_oGE/Thz2w_UNvYI/AAAAAAAABF0/G0RjbeDKFP0/s1600/Dirty-Laundry.gif
  20. #demystify | @jboogie We must welcome our colleagues into our

    world we’ve got nothing to hide http://www.flickr.com/photos/94844594@N00/
  21. #demystify | @jboogie Demystification is powerful it reveals the entire

    design process http://croatia.org/crown/content_images/2009/Croatian_Sausage_640.jpg
  22. #demystify | @jboogie Design is hard your colleagues should know

    that http://www.freakingnews.com/Balancing-Act-Pictures-92664.asp
  23. #demystify | @jboogie Break through the silos walk a mile

    in each other’s shoes
  24. #demystify | @jboogie The team’s fingerprints will show up in

    the work they begin to own the work along with the designer http://www.clockhours.com/wp-content/uploads/2010/04/fingerprint-1.jpg
  25. #demystify | @jboogie This won’t come easy – at first

    inevitably, we’ll get in our own way “The process laid out here — a delusion of happy collaboration between bean counters, stressed out clients and business minded account managers and, presumably, somewhere in the mix, designers — would be an unproductive clusterfuck for any capable designer. Input is one thing — valuable, in its place. But clients want design to solve hard problems, and to solve them beautifully and brilliantly. Pandering to people on the team by earnestly seeking opinions and and then making sure those wayward, uninformed, and wrong opinions are manifest in the product dilutes quality.” -jmaharry, october 15th, 2011 posted as a response to “demystifying design”on a list apart
  26. #demystify | @jboogie Does this mean everyone is a designer?

    does this mean i’m no longer the hero? http://chicagocares.files.wordpress.com/2010/08/mural-painting.jpg
  27. #demystify | @jboogie Your gut is showing and you may

    not like it http://ext.pimg.tw/huachih/4bb707f38d7f6.jpg
  28. how have others done it? #demystify | @jboogie

  29. #demystify | @jboogie Architecture demystified origins for design ideas came

    from nature
  30. #demystify | @jboogie Architecture demystified origins for design ideas came

    from nature
  31. #demystify | @jboogie Architecture demystified origins for design ideas came

    from nature
  32. #demystify | @jboogie Illustration demystified show how it’s done using

    the tools
  33. #demystify | @jboogie Typography demystified clarify the jargon by visualizing

  34. #demystify | @jboogie Prototyping and iteration demystified the marshmallow challenge

  35. #demystify | @jboogie prototyping and iteration demystified putting the marshmallow

    on at the end always fails http://marshmallowchallenge.com
  36. #demystify | @jboogie Collaboration demystified too diversity in skillsets is

    key to succeeding as a team http://marshmallowchallenge.com
  37. #demystify | @jboogie Shared experiences build a common language helps

    teams solve problems in their real environments http://marshmallowchallenge.com
  38. how can you do it? #demystify | @jboogie

  39. #demystify | @jboogie 1. Draw together make ideation inclusive (and

  40. #demystify | @jboogie 1. Draw together share “trade secrets” to

    encourage participation
  41. #demystify | @jboogie 2. Show raw work (frequently) retrain your

  42. #demystify | @jboogie 2. Show raw work (frequently) maintain the

    perception of malleability of the work http://wireframes.linowski.ca/2009/02/rough-interface-sketching/
  43. #demystify | @jboogie 3. Teach the discipline opportunistically explain basic

    design tactics
  44. #demystify | @jboogie 3. Teach the discipline start building that

    common language http://eloquentscience.com/
  45. #demystify | @jboogie kerf

  46. #demystify | @jboogie kerf the groove or slit created by

    cutting a workpiece
  47. #demystify | @jboogie Sanguineous crust

  48. #demystify | @jboogie Sanguineous crust a scab

  49. #demystify | @jboogie capriccio

  50. #demystify | @jboogie capriccio a quick, improvisational, spirited piece of

  51. #demystify | @jboogie Cognitive load

  52. #demystify | @jboogie Cognitive load the load related to the

    executive control of working memory
  53. #demystify | @jboogie Fitts’ law

  54. #demystify | @jboogie Fitts’ law the time required to rapidly

    move to a target area is a function of the distance of the target and the size of the target
  55. #demystify | @jboogie kerning

  56. #demystify | @jboogie kerning the process of adjusting the spacing

    between characters in a proportional font
  57. #demystify | @jboogie 4. Be transparent tell everyone what you’re

    doing and why
  58. #demystify | @jboogie 4. Be transparent use the tools you

    have to communicate out
  59. #demystify | @jboogie 5. Take credit for your wins emphasize

    design’s business value
  60. #demystify | @jboogie 5. Take credit for your wins use

    numbers! http://feltron.com/
  61. #demystify | @jboogie No more strangers in strange lands leveling

    the playing field empowers designers
  62. #demystify | @jboogie Designers are not just pixel pushers http://boagworld.com/design/10-things-a-web-designer-would-never-tell-you/

  63. #demystify | @jboogie We are being invited to their parties

    why? what do we learn by doing this?
  64. #demystify | @jboogie We are being invited to their parties

    why? what do we learn by doing this?
  65. #demystify | @jboogie We’re not inviting them to ours we

    should be Where are the “developers should learn to design” tweets? Never sent
  66. Thank you #demystify | @jboogie @jboogie jeff@proof-nyc.com amzn.to/leanuxbook www.jeffgothelf.com slideshare.net/jgothelf

    Jeff Gothelf I’m writing a book! Pre-order here