Lean UX: Getting Out of the Deliverables Business (London IA - Feb 7 2012)

This is the most recent version of the Lean UX presentation as given at London IA on February 7th, 2012 (in, uh, London).

Transcript

1. Lean UX Building shared understanding to get out of the deliverables business London IA February 7th, 2012 http://www.flickr.com/photos/bricoleurbanism/
2. Who am I? interaction designer. team leader. author. jeff gothelf currently: principal at proof author @ o’reilly (lean ux, 2012) previously: theladders, publicis modem, webtrends, aol, tons o’startups blog: www.jeffgothelf.com twitter: @jboogie email: jeff@proof-nyc.com #leanux
3. In the beginning… UX began with Information Architecture which no one had ever heard of http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg #LeanUX | @jboogie
4. Deliverables helped define Information Architecture And this was good #LeanUX | @jboogie
5. IA evolved and expanded along with Interaction Design Darwinism at work #LeanUX | @jboogie
6. Deliverables helped define these emerging practices And this was good #LeanUX | @jboogie
7. Value has ultimately been placed on the deliverable Not on the experience being created #LeanUX | @jboogie
8. http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp In today’s marketplace, traditional design is a bottleneck We’re getting in our own way #LeanUX | @jboogie
9. With interactive experiences evolving rapidly The deliverable is just not enough #LeanUX | @jboogie
10. Lean UX Inspired by Lean Startup and Agile development theories, it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. #LeanUX | @jboogie
11. Agile •  Individuals and interactions over processes and tools •  Working software over comprehensive documentation •  Customer collaboration over contract negotiation •  Responding to change over following a plan Lean Startup Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices. #LeanUX | @jboogie
12. It goes a little something like this… Do this. Quickly. Many times. Concept Prototype Validate Internally Test Externally Learn from user behavior Iterate Just the UX process #LeanUX | @jboogie
13. #LeanUX | @jboogie “Go that way. Really fast. If something gets in your way, turn.” -Charles DeMar (Curtis Armstrong) to Lane Myer (John Cusack) in “Better Off Dead”
14. Designers can’t hide behind their monitor any more! This is a designer-led initiative http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/ #LeanUX | @jboogie
15. Get design work out there. Fast. In public. (Yes, where everyone can see it.) #LeanUX | @jboogie
16. OK. I’m intrigued. But how does it really work? First 5 things you need to do… #LeanUX | @jboogie
17. Solve the problem together As opposed to implementing someone else’s solution http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie 1!
18. Sketching It’s all the rage! #LeanUX | @jboogie 2!
19. Example of sketching at work V1 of the UI #LeanUX | @jboogie 2!
20. Sketching brings experiences to life faster Launched UI http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie 2!
21. Get the experience out there, not the document Validate your hypotheses #LeanUX | @jboogie 3! http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
22. Pair up! But do it, cross-functionally #LeanUX | @jboogie 4! http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
23. Pairing saves time Builds a common language #LeanUX | @jboogie http://hoveringartdirectors.tumblr.com/page/2 4!
24. Pairing sets designers free, man …and empowers developers! #LeanUX | @jboogie http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg 4!
25. Style guides! The cause of, and solution, all your UX problems #LeanUX | @jboogie 5!
26. They’re good for developers too! Creates a reusable asset library and point from which to start #LeanUX | @jboogie 5!
27. More specifically, Lean UX is… #LeanUX | @jboogie
28. Critique Early and often on designs that don’t feel “finished” #LeanUX | @jboogie
29. From Design Criticism and the Creative Process by Cassie McDaniel on A List Apart, 11 Jan, 2011. http://www.alistapart.com/articles/design-criticism-creative-process/ #LeanUX | @jboogie Designers shouldn’t be expected to get it right the first time Nobody else has to
30. Control Designers still drive the design #LeanUX | @jboogie
31. It’s not “The Spec” that gives control That’s the last mile of the value design brings to the team http://talkingtraffic.org/wp-content/images/stack_documents.jpg #LeanUX | @jboogie
32. Momentum Everyone’s engaged. Everyone’s motivated. #LeanUX | @jboogie
33. Keep everybody moving forward Clients, stakeholders, design and team. http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/ #LeanUX | @jboogie
34. Quality No compromises #LeanUX | @jboogie
35. “Speed first. Aesthetics second.” – Jason Fried, 37Signals.com #LeanUX | @jboogie
36. “Going for the bronze.” – A Creative Director I used to work with #LeanUX | @jboogie
37. What about the quality of the design? Iterations mean quality continually improves. http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg #LeanUX | @jboogie
38. Feasibility Make sure it can be built (and built well) #LeanUX | @jboogie
39. Prototype it! But not all of it. hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp:// #LeanUX | @jboogie
40. Once validated, demo to the team. Presto! Instant documentation. http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/ No additional deliverables are needed! #LeanUX | @jboogie
41. Customer validation Your design is a hypothesis #LeanUX | @jboogie
42. Validate your hypothesis with customers Keep it light and cheap. http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/ #LeanUX | @jboogie
43. Fill in the gaps Build a shared understanding #LeanUX | @jboogie
44. The more you talk about it The easier it is for the team to put the pieces together (and find missing ones) http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/ #LeanUX | @jboogie
45. What Lean UX is NOT #LeanUX | @jboogie
46. Lazy. Sorry. You still have to work hard. http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg “…the best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.” - Austin Govella commenting on Whitney Hess’s “Why I Detest the Term Lean UX” http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/ #LeanUX | @jboogie
47. The only thing being removed is waste. Leave the toolbox intact. Use the tools as necessary. http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie
48. This is NOT design-by-committee! That never leads to anything pretty. http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie
49. Can I make this happen in my organization? Short answer: Yes. Long answer: Yessssssssss! #LeanUX | @jboogie
50. You’re an in-house designer… Start small and internal. Ask for forgiveness. http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg #LeanUX | @jboogie
51. You are in the problem-solving business and you don’t solve problems with design documentation. You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie
52. #LeanUX | @jboogie The interactive agency and services world. Tougher sell. Worth it in the end.
53. Agencies are in the deliverables business. #LeanUX | @jboogie
54. Recapping the “internal” Lean UX process…. Remember? Concept Prototype Validate Internally Test Externally Learn from user behavior Iterate Just the UX process #LeanUX | @jboogie
55. For services agencies it looks slightly different Give your clients the power. They like that. Concept Prototype Validate w/client Learn from user behavior Iterate Validate w/client #LeanUX | @jboogie
56. Consultants are specialized mini-agencies Success with Lean UX will be determined by attention level #LeanUX | @jboogie
57. Reducing deliverables efforts reduces revenue In theory… Fewer deliverables Fewer billable hours ££££ Project delivered faster Happier, more empowered client Better outcomes #LeanUX | @jboogie
58. Invest in your client’s success It shows the confidence you have in your work http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/ #LeanUX | @jboogie
59. Distributed teams do it remotely! If they’re a part of you, it’s on! If not, it ain’t bloody likely. http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg #LeanUX | @jboogie
60. Is this good for every project? Use it where it makes sense. http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg #LeanUX | @jboogie
61. Functional, task-flow projects work well. There’s a clear end goal. #LeanUX | @jboogie
62. Highly experiential marketing projects will struggle. Time to ideate and create options is essential. #LeanUX | @jboogie
63. What about content heavy experiences? Some up front planning is necessary. #LeanUX | @jboogie
64. Case Study 100 Days of Collaboration #LeanUX | @jboogie
65. Problem Statement: “You’re like Monster, but I have to pay for it.” #LeanUX | @jboogie
66. 3 days, 3 themes: Acquisition and conversion Resume services A human in every interaction #LeanUX | @jboogie
67. #LeanUX | @jboogie
68. #LeanUX | @jboogie
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71. #LeanUX | @jboogie
72. Designers are used to being heroes. Lean UX is distinctly, anti-hero. http://www.abegoodman.com/Images/greatest-american-hero.jpg #LeanUX | @jboogie
73. This is an evolution. Not a revolution. Designers must evolve to stay relevant. http://www.flickr.com/photos/freejay3/2387714157/sizes/l/ #LeanUX | @jboogie
74. Once you go lean… Apparently it’s good and you can’t go back to…err…fat…or something #LeanUX | @jboogie
75. Let’s get back to the experience design business. It’s where it’s at (as the kids say) http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/ #LeanUX | @jboogie
76. Thank you #demystify | @jboogie @jboogie jeff@proof-nyc.com amzn.to/leanuxbook www.jeffgothelf.com slideshare.net/jgothelf Jeff Gothelf I’m writing a book! Pre-order here