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Lean UX: Getting Out of the Deliverables Business (London IA - Feb 7 2012)

Jeff Gothelf
February 12, 2012

Lean UX: Getting Out of the Deliverables Business (London IA - Feb 7 2012)

This is the most recent version of the Lean UX presentation as given at London IA on February 7th, 2012 (in, uh, London).

Jeff Gothelf

February 12, 2012

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  1. Lean UX Building shared understanding to get out of the

    deliverables business London IA February 7th, 2012 http://www.flickr.com/photos/bricoleurbanism/
  2. Who am I? interaction designer. team leader. author. jeff gothelf

    currently: principal at proof author @ o’reilly (lean ux, 2012) previously: theladders, publicis modem, webtrends, aol, tons o’startups blog: www.jeffgothelf.com twitter: @jboogie email: jeff@proof-nyc.com #leanux
  3. In the beginning… UX began with Information Architecture which no

    one had ever heard of http://www.ucdesigners.co.uk/wp-content/uploads/2009/03/stockxpertcom_id21589-world1-1024x794.jpg #LeanUX | @jboogie
  4. Deliverables helped define Information Architecture And this was good #LeanUX

    | @jboogie
  5. IA evolved and expanded along with Interaction Design Darwinism at

    work #LeanUX | @jboogie
  6. Deliverables helped define these emerging practices And this was good

    #LeanUX | @jboogie
  7. Value has ultimately been placed on the deliverable Not on

    the experience being created #LeanUX | @jboogie
  8. http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp In today’s marketplace, traditional design is a bottleneck We’re

    getting in our own way #LeanUX | @jboogie
  9. With interactive experiences evolving rapidly The deliverable is just not

    enough #LeanUX | @jboogie
  10. Lean UX Inspired by Lean Startup and Agile development theories,

    it’s the practice of bringing the true nature of design work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. #LeanUX | @jboogie
  11. Agile •  Individuals and interactions over processes and tools • 

    Working software over comprehensive documentation •  Customer collaboration over contract negotiation •  Responding to change over following a plan Lean Startup Lean Startup initially advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional software engineering practices. #LeanUX | @jboogie
  12. It goes a little something like this… Do this. Quickly.

    Many times. Concept Prototype Validate Internally Test Externally Learn from user behavior Iterate Just the UX process #LeanUX | @jboogie
  13. #LeanUX | @jboogie “Go that way. Really fast. If something

    gets in your way, turn.” -Charles DeMar (Curtis Armstrong) to Lane Myer (John Cusack) in “Better Off Dead”
  14. Designers can’t hide behind their monitor any more! This is

    a designer-led initiative http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/ #LeanUX | @jboogie
  15. Get design work out there. Fast. In public. (Yes, where

    everyone can see it.) #LeanUX | @jboogie
  16. OK. I’m intrigued. But how does it really work? First

    5 things you need to do… #LeanUX | @jboogie
  17. Solve the problem together As opposed to implementing someone else’s

    solution http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie 1!
  18. Sketching It’s all the rage! #LeanUX | @jboogie 2!

  19. Example of sketching at work V1 of the UI #LeanUX

    | @jboogie 2!
  20. Sketching brings experiences to life faster Launched UI http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX

    | @jboogie 2!
  21. Get the experience out there, not the document Validate your

    hypotheses #LeanUX | @jboogie 3! http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg
  22. Pair up! But do it, cross-functionally #LeanUX | @jboogie 4!

  23. Pairing saves time Builds a common language #LeanUX | @jboogie

    http://hoveringartdirectors.tumblr.com/page/2 4!
  24. Pairing sets designers free, man …and empowers developers! #LeanUX |

    @jboogie http://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg 4!
  25. Style guides! The cause of, and solution, all your UX

    problems #LeanUX | @jboogie 5!
  26. They’re good for developers too! Creates a reusable asset library

    and point from which to start #LeanUX | @jboogie 5!
  27. More specifically, Lean UX is… #LeanUX | @jboogie

  28. Critique Early and often on designs that don’t feel “finished”

    #LeanUX | @jboogie
  29. From Design Criticism and the Creative Process by Cassie McDaniel

    on A List Apart, 11 Jan, 2011. http://www.alistapart.com/articles/design-criticism-creative-process/ #LeanUX | @jboogie Designers shouldn’t be expected to get it right the first time Nobody else has to
  30. Control Designers still drive the design #LeanUX | @jboogie

  31. It’s not “The Spec” that gives control That’s the last

    mile of the value design brings to the team http://talkingtraffic.org/wp-content/images/stack_documents.jpg #LeanUX | @jboogie
  32. Momentum Everyone’s engaged. Everyone’s motivated. #LeanUX | @jboogie

  33. Keep everybody moving forward Clients, stakeholders, design and team. http://www.flickr.com/photos/37541410@N03/3901861703/sizes/l/

    #LeanUX | @jboogie
  34. Quality No compromises #LeanUX | @jboogie

  35. “Speed first. Aesthetics second.” – Jason Fried, 37Signals.com #LeanUX |

  36. “Going for the bronze.” – A Creative Director I used

    to work with #LeanUX | @jboogie
  37. What about the quality of the design? Iterations mean quality

    continually improves. http://stockthemind.files.wordpress.com/2008/04/project-cartoon.jpg #LeanUX | @jboogie
  38. Feasibility Make sure it can be built (and built well)

    #LeanUX | @jboogie
  39. Prototype it! But not all of it. hthttp://3.bp.blogspot.com/_mQ4dc8irsc0/S_TZkx7B_3I/AAAAAAAAAM0/lwh7NTbtKMo/s1600/PopGlider+assembled+2.jpgtp:// #LeanUX |

  40. Once validated, demo to the team. Presto! Instant documentation. http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/

    No additional deliverables are needed! #LeanUX | @jboogie
  41. Customer validation Your design is a hypothesis #LeanUX | @jboogie

  42. Validate your hypothesis with customers Keep it light and cheap.

    http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/ #LeanUX | @jboogie
  43. Fill in the gaps Build a shared understanding #LeanUX |

  44. The more you talk about it The easier it is

    for the team to put the pieces together (and find missing ones) http://www.flickr.com/photos/adysmiles/4822749055/sizes/l/ #LeanUX | @jboogie
  45. What Lean UX is NOT #LeanUX | @jboogie

  46. Lazy. Sorry. You still have to work hard. http://www.steadyburn.net/wp-content/uploads/2008/12/lazy-cat5.jpg “…the

    best part … is that the team is doing a F@&K-TON of UX. They document a ton of stuff explicitly on the walls and implicitly in shared understanding among team members.” - Austin Govella commenting on Whitney Hess’s “Why I Detest the Term Lean UX” http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/ #LeanUX | @jboogie
  47. The only thing being removed is waste. Leave the toolbox

    intact. Use the tools as necessary. http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie
  48. This is NOT design-by-committee! That never leads to anything pretty.

    http://www.flickr.com/photos/mims/326748812/sizes/l/ #LeanUX | @jboogie
  49. Can I make this happen in my organization? Short answer:

    Yes. Long answer: Yessssssssss! #LeanUX | @jboogie
  50. You’re an in-house designer… Start small and internal. Ask for

    forgiveness. http://www.istudyathes.com/wp-content/uploads/2009/02/microsoft-20team-201978.jpg #LeanUX | @jboogie
  51. You are in the problem-solving business and you don’t solve

    problems with design documentation. You solve them with elegant, efficient and sophisticated software. #LeanUX | @jboogie
  52. #LeanUX | @jboogie The interactive agency and services world. Tougher

    sell. Worth it in the end.
  53. Agencies are in the deliverables business. #LeanUX | @jboogie

  54. Recapping the “internal” Lean UX process…. Remember? Concept Prototype Validate

    Internally Test Externally Learn from user behavior Iterate Just the UX process #LeanUX | @jboogie
  55. For services agencies it looks slightly different Give your clients

    the power. They like that. Concept Prototype Validate w/client Learn from user behavior Iterate Validate w/client #LeanUX | @jboogie
  56. Consultants are specialized mini-agencies Success with Lean UX will be

    determined by attention level #LeanUX | @jboogie
  57. Reducing deliverables efforts reduces revenue In theory… Fewer deliverables Fewer

    billable hours ££££ Project delivered faster Happier, more empowered client Better outcomes #LeanUX | @jboogie
  58. Invest in your client’s success It shows the confidence you

    have in your work http://www.flickr.com/photos/19638298@N00/143127498/sizes/z/ #LeanUX | @jboogie
  59. Distributed teams do it remotely! If they’re a part of

    you, it’s on! If not, it ain’t bloody likely. http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg #LeanUX | @jboogie
  60. Is this good for every project? Use it where it

    makes sense. http://www.krackblog.com/wp-content/uploads/2010/05/david_hasselhoff_gary_coleman-e1275077640952.jpg #LeanUX | @jboogie
  61. Functional, task-flow projects work well. There’s a clear end goal.

    #LeanUX | @jboogie
  62. Highly experiential marketing projects will struggle. Time to ideate and

    create options is essential. #LeanUX | @jboogie
  63. What about content heavy experiences? Some up front planning is

    necessary. #LeanUX | @jboogie
  64. Case Study 100 Days of Collaboration #LeanUX | @jboogie

  65. Problem Statement: “You’re like Monster, but I have to pay

    for it.” #LeanUX | @jboogie
  66. 3 days, 3 themes: Acquisition and conversion Resume services A

    human in every interaction #LeanUX | @jboogie
  67. #LeanUX | @jboogie

  68. #LeanUX | @jboogie

  69. #LeanUX | @jboogie

  70. #LeanUX | @jboogie

  71. #LeanUX | @jboogie

  72. Designers are used to being heroes. Lean UX is distinctly,

    anti-hero. http://www.abegoodman.com/Images/greatest-american-hero.jpg #LeanUX | @jboogie
  73. This is an evolution. Not a revolution. Designers must evolve

    to stay relevant. http://www.flickr.com/photos/freejay3/2387714157/sizes/l/ #LeanUX | @jboogie
  74. Once you go lean… Apparently it’s good and you can’t

    go back to…err…fat…or something #LeanUX | @jboogie
  75. Let’s get back to the experience design business. It’s where

    it’s at (as the kids say) http://www.flickr.com/photos/expressmonorail/3057998218/sizes/l/ #LeanUX | @jboogie
  76. Thank you #demystify | @jboogie @jboogie jeff@proof-nyc.com amzn.to/leanuxbook www.jeffgothelf.com slideshare.net/jgothelf

    Jeff Gothelf I’m writing a book! Pre-order here