SQMOS Smart Cities

"We want people to come out, attend and participate in what they really like, SQMOS is an application for smartphones that allows to discover events around us, the cities are full of activities and entertainment."

"Local governments, municipalities and companies can promote events that actually appeals to people and are targeted to specific groups, the ultimate goal is to improve the quality of life of citizens of the world."

Transcript

1. Smart Cities
2. "We want people to come out, attend and participate in what they really like, SQMOS is an application for smartphones that allows people to discover events around, the cities are full of activities and entertainment.” SQMOS emotional objective:
3. "Local governments, municipalities and companies can promote events that actually appeals to people and are targeted to specific groups, the ultimate goal is to improve the quality of life of citizens of the world." SQMOS costumers:
4. SQMOS • Mobile Digital Marketing • Smartphone & tablet users • Customers companies and media agencies • Ads for specific segments of the market
5.  Android Google play  IOs AppStore  EN  Web Site  Demand-side platform  Business stage  Comercial Launch / Sales SQMOS current situation App Andorid y IOs Web site Demand-side platform
6. Revenue model Advertising campaigns  Daily Budget Income  Impressions $ 0.30 USD Cents  Buttons $ 0.15 a 0.25 USD Cents c/u  Premium account $ 99 USD/month
7. Current users by gender & age ranges • Womens 25% • Mens 75% • 18-28 yrs 53.4% • 29-35 yrs 25% • 36-59 yrs 21.6%
8. Current user from +10 countries • Chile 48.9% • Guatemala 12.1% • México 6.3% • España 5.38% • EEUU 5.4% • Argentina y Venezuela 2.7% • Colombia y Costa Rica 1.8% • Brazil, Panamá e Israel 1.4% • Republica Dominicana, Uruguay y Peru 0.90% • Swiss, Ecuador, Francia, Nigeria, Andorra, Estonia, Bolivia, Tailandia, Puerto Rico y Paraguay 0.5%.
9. Users prefered searches • Social Activities 31% • Entetainment 19% • Food & drinks 19% • Business 7% • Entrepreneurship 6% • Others 18%
10. Negotiations and strategic partners • Rio de Janeiro Municipality • Santiago de Chile Municipality • Office of Library, Archives and Museums of Chile • National Council of Culture and Arts Chile • Barcelona Municipality
11. "Being pioneers in adapting Semantic Web to digital marketing, developing media tools for companies, marketing and media agencies who want to segment and target specific consumer markets.“ Segmented & targeted advertising is the core of SQMOS, businesses can create real-time campaigns aimed to specific consumer segments, creating real-time and global campaigns. Competitive Advantage
12. Digital Marketing LATAM Market Growth 2010 2011 2012 Peru 17,7 24,3 39 Argentine 120 260,9 260 Chile 64 83 105 Colombia 53,7 71,7 85 Mexico 270 367 370 Brazil 700 750 750 Source: IAB 2012 Colombia IAB LATAM USD Millions -10,0 0,0 10,0 20,0 30,0 40,0 50,0 60,0 70,0 60,5 -0,3 26,5 18,5 0,8 0,0 % Digital Marketing growth 2011-2012
13. SQMOS Time line 2011-2013 • Commercialization Phase SQMOS Digital Ads (Chile Jul-Dec 2013) • Seed capital CORFO, Santiago Innova (Jun 2013) • Launch SQMOS Alfa SXSW Mar 2013 • Presentation at LATAM to NYC Top 16 (August 2012) • Selected by Content&Apps LATAM Top 5 (Miami, Jun 2012) • Launch SQMOS beta (Abril 2012) • Incorporated SQMOS SpA (Chile Apr 2012) • Winners Movistar Innova 25/500 y 4/25 (Chile Sept-Mar 2012) • Selected by Start-up Chile 80/320 (Jul 2011–Feb 2012) • Presentation SXSW 2011 (Austin Tx. Mar 2011)
14. SQMOS Team Javier Gramajo, MSc CEO & Co-funder Business Strategy & Tech Dev. Experience 12 yrs. Estuardo Robles, BBA/MBA Chief Commercial Officer CCO & Co-funder Business Development Experience 8 yrs. Eugenio Bisama, PhD, MBA Chief Operating Officer COO Economy & Business Admin. Experience 15 yrs. Roberto Ockrassa, Eng. Chief Development Officer CDO & Co-founder Knowledge Engineer Experience 5 yrs. Isaac Sultan, Eng. Chief Technical Officer CTO Computer Science Engineer Experience 5 años. Mario Blanco, PhD. Advisor Board Caltech, King Abdullah University Experience 20 yrs. Tom Evans, MBA Marketing Advisor Board Product Management Experience 18 yrs Erwin Gonzalez Regional Executive Guatemala Bussines development Experience 4 años .
15. Thank you!
16. Road map 2012-2014 April 2012 May 2013 Jul-Dec 2013 2014 Jan 2012 Start-Up Chile Seed Capital CORFO Phase 1 Mentoring & incorporation Product Development Seed Capital CORFO Phase 2 Validation & MVP Movistar Innova Commercial Development Regional Expasion
17. • Smartphones •30% chilean 5M •64% spanish (22-30 yrs) • Worldwide 472M • Mobile Ads (Gartner 2011) • 2011 410 MUSD • 2015 2.7 billons USD • CAGR 48% Smartphones & Mobile Ads Market 711% 698% 522% 0% 100% 200% 300% 400% 500% 600% 700% 800% Clicks Requests Revenue Ads Market growth 983% 712% 674% 0% 200% 400% 600% 800% 1000% 1200% North America Europe South America Ads Market growth by region
18. Digital Marketing: Market projection growth worldwide Year 2014 source Gartner* MUSD • EE.UU. $ 4,694.9 • Europa $ 2,367.8 • Asia $ 5,506.7 • Resto $ 960.6 • Total $ 13,530.0 Mobile Advertising Revenue by Region, Worldwide, 2012-2016 (Millions of Dollars) 2012 2013 2014 2016 North America 3,181.5 3,825.7 4,694.9 8,866.2 Western Europe 1,600.5 1,941.4 2,367.8 4,445.4 Asia/Pacific and Japan 4,333.0 4,864.9 5,506.7 9,480.2 Rest of the World 644.1 788.0 960.6 1,768.3 Total 9,759.1 11,420.0 13,530.0 24,560.1 Source: Gartner (November 2012)