AdVault

We give you the power to choose what you share on the web,
while advertisers can still provide user interest based online ads

Transcript

1. AdVault We would like to validate our idea Can you help us out?
2. Your data is collected, shared and sold without your consent
3. We give you the power to choose what you share on the web,
 while advertisers can still provide user interest based online ads
4. 0 5.000.000 10.000.000 15.000.000 20.000.000 25.000.000 30.000.000 2008 2009 2010 2011 2012 2013 2014 2015 2016 Daily users of AdBlocker Plus https://addons.mozilla.org/en-US/firefox/addon/adblock-plus/statistics/usage/ Ad blockers are the current solution, but this harms advertisers and publishers
5. The global online advertising market is big and getting bigger https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/ 0 85 170 255 340 2015 2016 2017 2018 2019 2020
6. But, the advertising market is very complicated and not transparent
7. We will build an ad network that values user privacy and provides better targeted ads
8. Age Sex Language Vitals Ford Traveling Add Interest Interests Our users will fill in their data themselves (which will create a better profile than most ad networks can provide)
9. AdVault Ad placement Advertisers (i.e. Dominos) Publishers (i.e. NY Times) Readers Share data Ad request Read ad Note that the user-data is not shared with the advertisers AdVault will keep the data on the user-side
10. More Relevant Ads
 
 
 
 GDPR Compliance
 
 
 
 Fewer AdBlockers More Relevant Ads
 
 
 
 Fewer AdBlockers Total Transparency & 
 Control
 
 
 
 Improved UX
 
 Feedback Publishers Advertisers Readers
11. We are ensuring the privacy of the readers and improving their web experience while providing more value to advertisers and publishers than our competitors