DPM2015: Launch a Big Redesign Iteratively

Stuck in an all-or-nothing waterfall with your big website replacement projects? Turn the challenge of an unrealistic timeline into an opportunity by defining your website's MVP. Learn the reasons for and benefits of an iterative launch schedule so you can sell it to your clients. Gain practical tips and techniques for breaking down projects into tasty bite-size chunks to build high quality vertical slices. Learn how to dissect wireframes and work with your teams to find the real V1, and how to help your clients prioritize when "everything is a high priority".

http://bureauofdigital.com/paris

Transcript

1. @TheJessicaParis Launch a Big Redesign Iteratively Jessica Paris Director, Product Strategy jessica@pixotech.com
2. Try to learn something about everything and everything about something. - Thomas Huxley
3. Ask Siri: How many goats are in France?
4. @TheJessicaParis Chapeau Art print by Pistols for Minted.com
5. @TheJessicaParis Agility is the ability to be quick and graceful.
6. @TheJessicaParis “… art is what you do when no one can tell you exactly how to do it.” - Seth Godin, Linchpin: Are You Indispensable?
8. @TheJessicaParis Expect the Unexpected
9. @TheJessicaParis Change is Inevitable.
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11. @TheJessicaParis “People only see what they are prepared to see.” - Ralph Waldo Emerson
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13. @TheJessicaParis Headless Content as a Service Decoupled CMS https://pantheon.io/decoupled-cms http://getoutpost.org/
14. @TheJessicaParis CS + PM = BFF Content Madlibs content-workshops.com/toolbox/ Customer Journey Maps uxmastery.com The Core Model workshop alistapart.com Google these
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17. @TheJessicaParis A DATE THAT HAS NEVER BEFORE BEEN MENTIONED BY ANYONE IN THE HISTORY OF THIS PROJECT.
18. That’s IMPOSSIBLE! Noooo! That’s not true!
19. @TheJessicaParis Work overtime? Find contractors? Hire more developers? Refuse or ignore? What? Do not use a problem to solve a problem. Learn to code you must.
20. @TheJessicaParis “That’s a great question.” - me and Robert Harr
21. @TheJessicaParis A fractal is an infinitely complex pattern that is self- similar across different scales, created by repeating a simple process over and over in an ongoing feedback loop. Projects are fractals.
22. @TheJessicaParis We can help. Contact us.
23. @TheJessicaParis What does MVP mean? ‘… smallest amount of features in a product which allows a team to collect the maximum amount of validated learning about customers.’ from Eric Reis’ Lean Startup ARE NOT AN MVP FOR
24. @TheJessicaParis Because this is my user story, and grapes don’t make mama happy.
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28. @TheJessicaParis Header (logo, contact button) Header Google Search Header Google Language Navigation Bar Sidebar Navigation Mega Menu: list, callouts, buttons) Basic 1:H1, img1, H2, text, button Basic 2: narrower, + sidebar Sidebar: share Sidebar: contact button Sidebar: request a callback Sidebar: share only Sidebar: Featured Family Story Family Stories Archive Individual Family Story 3-up More Family Stories Widget News Archive Individual News Story 3-Up Related News Widget Our Staff Individual Staff Profile Employment Opportunities How We Help Unique Page Indidivual How We Help Page Our Programs Individual Programs Provider Signup Form Request a Callback Form Request Brochures Form Contact Form Find an Office Individual Office Page Local Resources Widget Local News Widget Local Events Widget Regional Manager Sidebar Box Glossary Resource Directory
29. @TheJessicaParis Header (logo, contact button) Header Google Search Navigation Bar Sidebar Navigation Basic 1:H1, img1, H2, text, button Basic 2: narrower, + sidebar Sidebar: combined How We Help Unique Page Contact Form Provider Signup Form Request a Callback Form Find an Office … developer says he might be able to do more …
30. @TheJessicaParis Hush. Don’t speak.
31. @TheJessicaParis The Paradox of Choice HAPPINESS CHOICES
32. @TheJessicaParis Non-Phased Phased Thanksgiving Not-Thanksgiving OPTIONS
33. @TheJessicaParis Iterative Launch On A Waterfall Project Benefits: Accommodates a shorter timeline Focus on dev quality over quantity Progressive CMS learning curve Reduces wasteful features Promotes agile thinking
34. Thank you! Get in touch: jessica@pixotech.com or @TheJessicaParis Jessica Paris Director, Product Strategy http://www.pixotech.com