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CLOUD ATLAS v1.pdf

John Manoochehri
February 02, 2013
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CLOUD ATLAS v1.pdf

John Manoochehri

February 02, 2013
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  1. CLOUD ATLAS ASSET-LIGHT LIVING & THE NEW URBAN INFRASTRUCTURES JOHN

    MANOOCHEHRI ENOVAKONFERANSEN DET GRØNNE GULLET 2013 01 29
  2. WHAT PRODUCT-SERVICE SYSTEMS COLLABORATIVE CONSUMPTION ‘PEAK’ STUFF FOCUS ON FINAL

    EXPERIENCE ASSET-LIGHT LIVING ‘CLOUD’-LIVING MODERN URBAN LIFESTYLES
  3. PRODUCT- SERVICE SYSTEMS COLLABORATIVE CONSUMPTION D5.1 Conference Report 26-27 November

    2012 - Brussels Catalyzing Action: EU Sustainable Lifestyles Roadmap & Action Plan 2050
  4. “[Our] cases show a plateau (AIS) or much slower growth

    (CIS) in energy demand beginning around 2030 to 2040 time frame because of the saturation effects (appliances, residential and commercial floor area, roadways, railways, fertilizer use, etc.), deceleration of urbanization, low population growth [etc].” Nan Zhou et al, LBNL, 2011 peak stuff
  5. From Hand to Cloud & Back… Cherry Car Wash… 2

    1 3 Set Location Choose Service Confirm / Pay Pull Out Your Smartphone Receive Service Review / Feedback Rinse & Repeat… ‘CLOUD LIFE’
  6. MODERN URBAN LIFE URBANATUR HYLLIE 1/4 PRODUKTION + GLOBAL +

    LOKAL + STAD + LAND + ODLING + HISTORIA + ENERGI + LIVSSTIL + PARK = URBANATUR HYLLIE
  7. Sustainable Consumption Consumption Opportunities Strategies for change A report for

    decision-makers Kiruna Nya Stadshus Lombolo-kullen Lombolo-torget Lombolo-parken Idrottscampus Stadshustorget Stadshusparken Varma bassänger Kiruna kyrka Bibliotek Konstmuseum Konsttorget Folkets hus Hjalmar Lund- bohmsgården Hotell-, Konferens- och Spaanläggning Flygvy från söder över Kirunas Nya Stadskärna Gruvdiagonalen Spahotellets varma bassänger
  8. WHY

  9. WHY COMPETITIVE TERRAIN + STRATEGIC RISK BREAKDOWN OF PRODUCTION-CONSUMPTION ASSUMPTIONS

    FUTURE OF LIFESTYLES, CITIES, SUSTAINABILITY FUTURE OF EVERYTHING
  10. Kiruna Nya Stadshus Lombolo-kullen Lombolo-torget Lombolo-parken Idrottscampus Stadshustorget Stadshusparken Varma

    bassänger Kiruna kyrka Bibliotek Konstmuseum Konsttorget Folkets hus Nya Järn Hjalmar Lund- bohmsgården Hotell-, Konferens- och Spaanläggning Kyrkogård Flygvy från söder över Kirunas Nya Stadskärna Gruvdiagonalen Vinterfestival på Stadshustorget Spahotellets varma bassänger Kirunas vindlande stadskärna Lombolo-kullen FUTURE OF LIFESTYLES, CITIES, SUST’ ABILITY
  11. Kiruna Nya Stadshus Lombolo-kullen Lombolo-torget Lombolo-parken Idrottscampus Stadshustorget Stadshusparken Varma

    bassänger Kiruna kyrka Bibliotek Konstmuseum Konsttorget Folkets hus Nya Järn Hjalmar Lund- bohmsgården Hotell-, Konferens- och Spaanläggning Kyrkogård Flygvy från söder över Kirunas Nya Stadskärna Gruvdiagonalen Vinterfestival på Stadshustorget Spahotellets varma bassänger Kirunas vindlande stadskärna Lombolo-kullen FUTURE OF LIFESTYLES, CITIES, SUST’ ABILITY
  12. FUTURE OF EVERYTHING Re-Imagination of Education… THEN… Classrooms / Lectures

    / Reading Materials NOW… (Codecademy / Coursera / Khan Academy…) Interactive / Online / Accessible by Anyone Anywhere Anytime 50
  13. FUTURE OF EVERYTHING Re-Imagination of Education… THEN… Classrooms / Lectures

    / Reading Materials NOW… (Codecademy / Coursera / Khan Academy…) Interactive / Online / Accessible by Anyone Anywhere Anytime 50 Number signed up for fall 2011 Sebastian Thrun’s “Introduction to Artificial Intelligence” at Stanford
  14. FUTURE OF EVERYTHING Re-Imagination of Education… THEN… Classrooms / Lectures

    / Reading Materials NOW… (Codecademy / Coursera / Khan Academy…) Interactive / Online / Accessible by Anyone Anywhere Anytime 50 Number signed up for fall 2011 Sebastian Thrun’s “Introduction to Artificial Intelligence” at Stanford 150,000
  15. 0 2,000 4,000 6,000 8,000 2005 2007 2009 2011 2013E

    2015E Digital Information Created & Shared (zettabytes) …Re-Imagination of Data – Big to Bigger to Bigger and It’s Still “The Wild West”… Amount of global digital information created & shared – from documents to pictures to tweets - grew 9x in five years to nearly 2 zettabytes* in 2011, per IDC. 54 Note: * 1 zettabyte = 1 trillion gigabytes. Source: IDC IVIEW report “Extracting Value from Chaos” 6/11. Global Digital Information Created & Shared, 2005 – 2015E FUTURE OF EVERYTHING
  16. 0 2,000 4,000 6,000 8,000 2005 2007 2009 2011 2013E

    2015E Digital Information Created & Shared (zettabytes) …Re-Imagination of Data – Big to Bigger to Bigger and It’s Still “The Wild West”… Amount of global digital information created & shared – from documents to pictures to tweets - grew 9x in five years to nearly 2 zettabytes* in 2011, per IDC. 54 Note: * 1 zettabyte = 1 trillion gigabytes. Source: IDC IVIEW report “Extracting Value from Chaos” 6/11. Global Digital Information Created & Shared, 2005 – 2015E “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days.” Eric Schmidt FUTURE OF EVERYTHING
  17. 0 2,000 4,000 6,000 8,000 2005 2007 2009 2011 2013E

    2015E Digital Information Created & Shared (zettabytes) …Re-Imagination of Data – Big to Bigger to Bigger and It’s Still “The Wild West”… Amount of global digital information created & shared – from documents to pictures to tweets - grew 9x in five years to nearly 2 zettabytes* in 2011, per IDC. 54 Note: * 1 zettabyte = 1 trillion gigabytes. Source: IDC IVIEW report “Extracting Value from Chaos” 6/11. Global Digital Information Created & Shared, 2005 – 2015E “Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days.” Eric Schmidt 2010 FUTURE OF EVERYTHING
  18. 0 100 200 300 400 500 600 700 0 1

    2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone 0 100 200 300 400 500 600 700 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone Android ‘Phone’ Adoption Has Ramped Even Faster – Nearly 6x iPhone First 16 Quarters Cumulative Global Android & iPhone Unit Shipments Source: Gartner, Morgan Stanley Research, as of Q3:12. 10 FUTURE OF EVERYTHING
  19. 0 100 200 300 400 500 600 700 0 1

    2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone 0 100 200 300 400 500 600 700 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone Android ‘Phone’ Adoption Has Ramped Even Faster – Nearly 6x iPhone First 16 Quarters Cumulative Global Android & iPhone Unit Shipments Source: Gartner, Morgan Stanley Research, as of Q3:12. 10 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 20,000 40,000 60,000 80,000 100,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod First 10 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad Source: Apple, as of CQ3:12 (10 quarters post iPad launch). iPods Changed Media Industry…iPhones Ramped Even Faster…iPad Growth (3x iPhone) Leaves “Siblings” in Dust 9 FUTURE OF EVERYTHING
  20. 0 100 200 300 400 500 600 700 0 1

    2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone 0 100 200 300 400 500 600 700 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone Android ‘Phone’ Adoption Has Ramped Even Faster – Nearly 6x iPhone First 16 Quarters Cumulative Global Android & iPhone Unit Shipments Source: Gartner, Morgan Stanley Research, as of Q3:12. 10 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 20,000 40,000 60,000 80,000 100,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod First 10 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad Source: Apple, as of CQ3:12 (10 quarters post iPad launch). iPods Changed Media Industry…iPhones Ramped Even Faster…iPad Growth (3x iPhone) Leaves “Siblings” in Dust 9 FUTURE OF EVERYTHING Services >>
  21. 0 100 200 300 400 500 600 700 0 1

    2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone 0 100 200 300 400 500 600 700 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Global Cumulative Unit Shipments (MM) Quarters After Launch Android iPhone Android ‘Phone’ Adoption Has Ramped Even Faster – Nearly 6x iPhone First 16 Quarters Cumulative Global Android & iPhone Unit Shipments Source: Gartner, Morgan Stanley Research, as of Q3:12. 10 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod 0 20,000 40,000 60,000 80,000 100,000 0 1 2 3 4 5 6 7 8 9 10 Global Unit Shipments (000) Quarters After Launch iPad iPhone iPod First 10 Quarters Cumulative Unit Shipments, iPod vs. iPhone vs. iPad Source: Apple, as of CQ3:12 (10 quarters post iPad launch). iPods Changed Media Industry…iPhones Ramped Even Faster…iPad Growth (3x iPhone) Leaves “Siblings” in Dust 9 FUTURE OF EVERYTHING Services >> Infrastructure
  22. HOW

  23. HOW NOT ‘SERVICES’ - EFFICIENCY OF USE NOT ‘SHARING’ -

    AGENT ECOSYSTEMS NOT ‘CONSUMER-PRODUCER’ - MARKET ECOSYSTEM
  24. WHO

  25. WHO ‘ENERGY AS RESULTS’ ENERGY-CONSUMPTION-AS-SERVICE ENERGY-PRODUCTION-AS-SERVICE ENERGY-AS-FUNCTION | LIGHT, HEAT,

    COOLING, POWER ENERGY-AS-INFRASTRUCTURE - MEGA-SERVICE - LARGE-SCALE PROVISION ONLY
  26. WHO ‘ENERGY AS RESULTS’ ENERGY-CONSUMPTION-AS-SERVICE ENERGY-PRODUCTION-AS-SERVICE ENERGY-AS-FUNCTION | LIGHT, HEAT,

    COOLING, POWER ENERGY-AS-INFRASTRUCTURE - MEGA-SERVICE - LARGE-SCALE PROVISION ONLY - SOCIETAL FRAMING
  27. ENERGY AS ‘RESULTS’ 3 (Physics) the property of matter and

    radiation which is manifest as a capacity to perform work energy (noun) Oxford Shorter English Dictionary
  28. ENERGY AS ‘RESULTS’ 3 (Physics) the property of matter and

    radiation which is manifest as a capacity to perform work mid 16th century (denoting force or vigour of expression): from French énergie, or via late Latin from Greek energeia, from en-'in, within' + ergon 'work' energy (noun) Oxford Shorter English Dictionary
  29. ENERGY CONSUMPTION AS SERVICE Despite the onset of a severe

    economic recession, the U.S. ESCO industry managed to grow at about 7% per year between 2006 and 2008. We estimate that ESCO industry revenues are about $4.1 billion in 2008. Satchwell et al., LBNL, 2010 LBNL-3479E ERNEST ORLANDO LAWRENCE BERKELEY NATIONAL LABORATORY A Survey of the U.S. ESCO Industry: Market Growth and Development from 2008 to 2011 Andrew Satchwell*, Charles Goldman*, Peter Larsen*, Donald Gilligan**, and Terry Singer** *Lawrence Berkeley National Laboratory, **National Association of Energy Service Companies Environmental Energy Technologies Division June 2010 The work described in this report was funded by the Office of Energy Efficiency and Renewable Energy, Weatherization and Intergovernmental Program of the U.S. Department of Energy under Contract No. DE-AC02- 05CH11231.
  30. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS
  31. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS
  32. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS URBAN INFRASTRUCTURE
  33. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS URBAN INFRASTRUCTURE MOBILE DEVICES
  34. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS URBAN INFRASTRUCTURE MOBILE DEVICES SEED INVESTMENTS
  35. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS URBAN INFRASTRUCTURE MOBILE DEVICES SEED INVESTMENTS SERVICE-SKILLS PURCHASE
  36. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS URBAN INFRASTRUCTURE MOBILE DEVICES SEED INVESTMENTS SERVICE-SKILLS PURCHASE ENERGY AS ‘RESULTS’
  37. MAPPING ASSET-LIGHT LIVING and the NEW URBAN INFRASTRUCTURE CLOUD ATLAS

    NEW MARKET LINKAGES NEW REGULATORY FRAME ECOSYSTEM ANCHORS RISK-PATHS CONCEPTS URBAN INFRASTRUCTURE MOBILE DEVICES SEED INVESTMENTS SERVICE-SKILLS PURCHASE ENERGY AS ‘RESULTS’ ENERGY AS ‘INFRASTRUCTURE’