en internet; sirve para identificar nuestra marca, producto, servicio o empresa en la red; • (b) nuestros correos electrónicos estarán formados por el nombre de dominio que registremos; • (c) si nuestro portal es grande podemos agregar subdominios para que los visitantes encuentren más fácilmente determinada información; y • (d) para promocionar nuestra empresa, productos o servicios incluimos nuestro nombre de dominio en tarjetas de presentación, papelería, mantas, folletos, panorámicos o cualquier otra plataforma publicitaria.
letras. www.midominio.com.mx productos.midominio.com.mx servicios.midominio.com.mx Nombre de dominio más subdominios: entre 14 y 23 letras. [email protected][email protected] Nombre de dominio más correo electrónico: hasta 36 letras si se incluyen dos apellidos.
dominio a la marca de tu producto, servicio o a el nombre de tu empresa. – Idealmente tu nombre de dominio debe ser IDÉNTICO a tu marca o al nombre de tu empresa. Cuando registras una marca ante el Instituto Mexicano de la Propiedad Industrial (IMPI) estás obligado a usarla tal cual como la registraste. Si el día de mañana tienes problemas legales con tu nombre de dominio, si éste es idéntico a tu marca o al nombre de tu empresa, te será más fácil recuperarlo. Además, desde el punto de vista de marketing, muy probablemente la gente va a buscar en internet tu marca o el nombre de tu empresa agregándole un “.com” o un “.com.mx”. Si tu nombre de dominio no coincide con exactitud con tu marca, tus clientes van a tardar más tiempo en encontrarte o en identificarte plenamente como la marca o empresa que están buscando.
dominio lo más corto posible. – Ya vimos que es inevitable agregarle entre 14 y 22 (o más) caracteres al nombre de dominio, cuando se usa como parte de nuestro correo electrónico. Recuerda que una de las características que debe tener tu nombre de dominio es que debe ser fácil de recordar, si usamos un nombre de dominio corto es más probable que nuestros clientes potenciales lo recuerden con solo un vistazo. ¿Te imaginas el nombre de dominio “aeropuertointernacionaldelaciudaddemexico.com”? Aunque sea muy fácil para muchos recordar el nombre completo del aeropuerto, dada su extensión es muy probable que se equivoquen si tuvieran que escribirlo completo en un navegador. De ahí que el nombre de dominio del aeropuerto sea solamente: “aicm.com.mx”.
dominio lo más simple posible. – Agregarle números, guiones u otros indicativos a tu nombre de dominio lo va a hacer más complicado, más difícil de recordar y va a incrementar la posibilidad de que tus clientes se equivoquen al tratar de localizarte en la web. Entre más sencillo sea tu nombre de dominio, mayores posibilidades tienes de ser encontrado en internet, y sobre todo, de ser recordado en la mente de tu consumidor.
dominio que no requiera explicaciones. – No te pongas elegante ni demasiado creativo. Si un cliente o consumidor no entiende lo que significa tu nombre de dominio, probablemente pierda el interés en buscar tu página web y desde luego no recordará tu identidad digital. Hace unos días recibí un correo de una empresa mexicana de consultoría recién creada que tenía por nombre de dominio dos palabras y un número de dos dígitos. El significado era “mejor tecnología 21”, pero resulta que la primera palabra está en alemán y la segunda está en inglés. ¿Cuántos de tus clientes potenciales son políglotas? Con trabajos hablarán español y un poco de inglés, ¿para qué les complicas la vida con otros idiomas o dialectos? Olvídate del maya, chichimeca y totonaca por favor, es muy lindo que quieras honrar a nuestros antepasados, pero nadie entenderá tus raros homenajes en un nombre de dominio.
las palabras que formen parte de tu nombre de dominio estén disponibles como cuentas en redes sociales. – Es muy importante que tus clientes o consumidores te puedan localizar fácilmente tanto en un nombre de dominio como en Twitter, Facebook o YouTube. He visto manteletas de restaurantes en donde publican: “Vísitanos en: mirestaurante.com.mx, twitter.com/lacuentaoficialdemirestaurante y Facebook.com/mirestaurantemexico”. Facilítale la vida a tus usuarios o clientes, no permitas que se confundan con nombres diferentes (aunque parecidos) entre tu dominio y tus cuentas de redes sociales. Idealmente tu marca debe ser idéntica tanto en tu nombre de dominio como en tus dominios de vanidad (cuentas de redes sociales).
de dominio no viole marcas registradas u otros derechos de propiedad intelectual. – Antes de registrar un nombre de dominio, haz una búsqueda en Google y en el sistema de marcas del IMPI (http://marcanet.impi.gob.mx). Verifica que el nombre que quieres usar no infringe derechos de terceros, pues a pesar de que esté disponible para su registro, es posible que alguien te demande en el futuro si violas marcas registradas o derechos de propiedad intelectual. Sería muy triste y tal vez hasta fatal para tu negocio que construyas toda una presencia uniforme en la web para que pasados algunos meses o tal vez años, llegue alguien y te quite tu nombre de dominio.
dominio al menos en .com, .com.mx y .mx. – Siempre habrá gente que se quiera aprovechar de marcas y/o nombres de dominio exitosos. Si registras solo el .com, es probable que al poco tiempo algunos piratas registren el .com.mx y el .mx para instalar directorios “pay per click” o de alguna otra manera obtener un lucro indebido. Registrar estos tres dominios te costará $60 dólares anuales aproximadamente, pero no registrarlos y luego tener que demandar a alguien para recuperarlos te puede costar hasta $6,000 dólares por nombre de dominio. No escatimes en registrar nombres de dominio de protección, es muy poco dinero comparado con lo que tendrás que gastar si te involucras en un asunto litigioso.
.com no lo es todo, registre también su nombre de dominio .mx. • El .com no lo es todo, evalúe la posibilidad de registrar otras nomenclaturas de nombres de dominio disponibles en el mercado. • Si su producto o servicio es popular internacionalmente, o tiene el potencial de ser vendido o comercializado en otros países, no dude en registrar los correspondientes nombres de dominio en otros países. • Si su producto tiene algún eslogan o indicativo que lo distinga de alguna manera, pero dicho indicativo no necesariamente forma parte de la marca, regístrelo también como nombre de dominio. • Registre también el nombre de su empresa como nombre de dominio.
es quien administra directamente su(s) nombre(s) de dominio, genere un contrato con quien tenga esta tarea. • Verifique tan seguido como pueda/quiera que el nombre de dominio esté a su nombre. • No permita que el “control informático” de su nombre de dominio este en manos de terceros. • Sea precavido cuando termine relaciones con su proveedor o empleados, si ellos administran sus nombres de dominio. • Manténgase informado de posibles avisos y noticias de su Registrar.
una secuencia de “etiquetas” separadas por puntos “.” – Las etiquetas tienen la intención de representar correspondencia hacia los niveles superiores. – Identifica un conjunto de equipos en la red. – IPv4: • 192.0.34.65 – IPv6: • 2001:0db8:85a3:08d3:1319:8a2e:0370:7334
una función técnica de traducción de nombres a números • Que fuera conveniente, amigable y fácil de recordar para los usuarios de Internet. – Proveer un esquema de direccionamiento a las computadoras, sin la necesidad de recordar las direcciones de IP.
público en responder favorablemente • Confusión entre los consumidores • Cybersquatting (Ciberocupación) • La burbuja.com (tener un buen nombre de dominio no significa que harás dinero)
nombres de dominio por adeudos pendientes • Propiedad Intelectual – Violaciones a Marcas Registradas – Violaciones a otro tipo de propiedad intelectual (reservas, razón social,partidos políticos) – Colisiones entre nombres de dominio por marcas idénticas en clases diferentes.
marcas famosas para solicitar un rescate posterior (cybersquatting) – Pirateo Inverso (reverse domain hijacking) • Registro de marcas sólo para disputar el dominio con la intención de que el titular del mismo ofrezca dinero para comprar la marca y/o cesar la disputa.
objection process is intended to afford businesses, individuals, governmental entities and communities an opportunity to advance arguments against introducing certain new gTLDs into the domain name system. • Parties with standing may file formal objections on the grounds of string confusion, legal rights, limited public interest or community opposition.
Confusion Objections: String is confusingly similar to an existing TLD or to another applied-for gTLD string - delegating two or more similar TLDs could cause user confusion. • Standing: existing TLD operators or gTLD applicants in the same application round. • DRSP: The International Centre for Dispute Resolution.
Public Interest Objections: String contradicts generally accepted legal norms of morality and public order recognized under principles of international law. • Standing: anyone – frivolous or abusive objections will be filtered out. • DRSP: The International Center of Expertise of the International Chamber of Commerce.
Objections: Substantial opposition to the gTLD application exists from a significant portion of the community that the gTLD string targets. • Standing: established institutions associated within a clearly defined community. • DRSP: The International Center of Expertise of the International Chamber of Commerce.
that have been properly filed and passed Administrative Review will necessitate an applicant response before an application can advance. An applicant may elect one of the following courses of action: 1. attempt to reach a settlement with the objector. 2. file a formal response to the objection and enter dispute resolution. 3. withdraw the new gTLD application in question. • Failing to respond to an objection will result in the objector prevailing, by default. • Objections that enter the dispute resolution process will be considered by a panel of qualified experts in the relevant subject area.
After the Close of the Objection Filing Period (27/03/2013) • At the close of the Objection Filing period, over 270 objections were filed across all of the Dispute Resolution Service Providers (DRSPs). Currently, each DRSP is performing an Administrative Review on their received objections and updating their respective websites as objections pass the Administrative Review. • With the current volume of filings received, the DRSPs have requested a seven day extension to the 14 day Administrative Review and ICANN has agreed to the extension request after ensuring that this extension will not affect other deadlines. • The Dispute Announcement will still occur on 12 April 2013 and soon after, each DRSP will provide formal notification of the filed objection to the Applicant and Objector. Applicants will have 30 days after the notification to file a response and pay the filing fees to the appropriate DRSP.
the most important rights protection mechanism built into ICANN’s new gTLD program. Operators of new gTLDs will be responsible for implementing certain rights protection mechanisms, supported by the Trademark Clearinghouse. The Clearinghouse allows brand owners to submit their trademark data into one centralized database, prior to and during the launch of new gTLDs. The Clearinghouse will open on March 26. • Trademark holders will be able to submit their trademark information to a centralized repository. • After verification, the trademark holder has fulfilled the basic (most important) condition to be able to register its corresponding domain name during the pre-registration period of multiple TLDs – also known as the "Sunrise period". • Trademark holders will also have the option to be notified when someone registers a domain name that matches their record in the Clearinghouse.
with a Sunrise Service and a Trademark Claims Service. • Sunrise is an initial period of at least 30 days before domain names are offered to the general public. Trademark owners can take advantage of the Sunrise to safeguard the domain name that matches their trademark. A Sunrise Period is mandatory for all new gTLDs and having a validated trademark entry in the Clearinghouse is the minimum requirement to participate in this limited pre- registration period. – Trademark holders will have ample time to register their IP rights using a user-friendly web interface, or an agent of their choice. – After verification, these rights are centrally stored and can be used to register the corresponding domain name in any new gTLD, before general registrations open. This process shall greatly reduce the administrative burden and associated costs for trademark holders.
It is a notification service –mandated by ICANN for all new gTLDs- to warn both domain name registrants as well as trademark holders of possible infringements. The service works as follows: – A potential domain name registrant gets a warning notice when attempting to register a domain name that matches a trademark term in the TMCH. – If, after receiving and accepting the notice, the domain name registrant does continue to register the domain name, the trademark holder with a corresponding mark will receive notification of the domain name registration, so they can take any appropriate action if they would like to. – Trademark Claims services will be provided for a 90 day period as of general availability when a TLD launches.
Disputes allowed under the Dispute Resolution Process: – Disputes brought by Trademark Holders or Trademark Agents alleging that the Clearinghouse incorrectly rejected a Trademark Record; – Disputes brought by Third Parties alleging that the Clearinghouse incorrectly accepted a Trademark Record; and – Disputes brought by Third Parties alleging that a Trademark Record is no longer valid based on new information. http://trademark-clearinghouse.com/dispute http://trademark-clearinghouse.com/faq-page
is a rights is a rights protection mechanism in ICANN's New gTLDs Program that facilitates rapid suspension of domain names in clear-cut cases of trademark infringement. • It is intended to complement the existing Uniform Domain-Name Dispute Resolution Policy (UDRP) by offering a lower-cost, faster path to resolution.
Provider: – The National Arbitration Forum (FORUM) has secured the first appointment by ICANN to administer the Uniform Rapid Suspension System. • ICANN Appoints Second URS Provider: – Asian Domain Name Dispute Resolution Centre (ADNDRC) and ICANN have signed a Memorandum of Understanding establishing ADNDRC as a Uniform Rapid Suspension System provider.
was billed as cheaper and faster than the UDRP, which typically sees decisions in around 45 days at a price of approximately $1,300. The FORUM plans to offer the URS, which can obtain a suspension in around 20 days, for $375. • Icannwiki.com – The URS was set up to provide trademark owners a fast and effective way to protect their trademarks, as an alternative to the Uniform Dispute Resolution Policy (UDRP). – The main difference between the URS and UDRP is that the URSS is stricter, and not anyone can file for URS. – Unlike with UDRP, with URSS the domain name is never transferred; it stays with the owner though the owner is not able to have online active service for the rest of its registration. – Also, unlike with UDRP, the URSS has an appeals process.
features of the URSS is that it will contain and uphold penalties for abusive filings, which could result in a ban on future URS filings. Another interesting feature is that if the decision of the URS goes against the domain name registrant they still have several appeal possibilities (from 30 days up to one year). http://www.commlawblog.com/2011/12/articles/intellectual-property/icanns-new-uniform-rapid-suspension-system/
you have to type an address into your computer - a name or a number. That address has to be unique so computers know where to find each other. ICANN coordinates these unique identifiers across the world. • It is a not-for-profit public-benefit corporation (formed in 1998) with participants from all over the world dedicated to keeping the Internet secure, stable and interoperable. It promotes competition and develops policy on the Internet’s unique identifiers. • ICANN doesn’t control content on the Internet. It cannot stop spam and it doesn’t deal with access to the Internet. But through its coordination role of the Internet’s naming system, it does have an important impact on the expansion and evolution of the Internet.
the Internet you have to type an address into your computer -- a name or a number. That address must be unique so computers know where to find each other. ICANN coordinates these unique identifiers across the world. Without that coordination, we wouldn't have one global Internet. • In more technical terms, the Internet Corporation for Assigned Names and Numbers (ICANN) coordinates the Domain Name System (DNS), Internet Protocol (IP) addresses, space allocation, protocol identifier assignment, generic (gTLD) and country code (ccTLD) Top-Level Domain name system management, and root server system management functions. These services were originally performed under U.S. Government contract by the Internet Assigned Numbers Authority (IANA) and other entities. ICANN now performs the IANA function.
vital DNS resources, ICANN also defines policies for how the "names and numbers" of the Internet should run. The work moves forward in a style we describe as the “bottom-up, consensus-driven, multi- stakeholder model:” – Bottom up. At ICANN, rather than the Board of Directors solely declaring what topics ICANN will address, members of sub-groups in ICANN can raise issues at the grassroots level. Then, if the issue is worth addressing and falls within ICANN’s remit, it can rise through various Advisory Committees and Supporting Organizations until eventually policy recommendations are passed to the Board for a vote.
how the "names and numbers" of the Internet should run. … – Consensus-driven. Through its By-laws, processes, and international meetings, ICANN provides the arena where all advocates can discuss Internet policy issues. Almost anyone can join most of ICANN’s volunteer Working Groups, assuring broad representation of the world’s perspectives. Hearing all points of view, searching for mutual interests, and working toward consensus take time, but the process resists capture by any single interest– an important consideration when managing a resource as vital as the global Internet.
how the "names and numbers" of the Internet should run. … – Multi-stakeholder model. ICANN’s inclusive approach treats the public sector, the private sector, and technical experts as peers. In the ICANN community, you’ll find registries, registrars, Internet Service Providers (ISPs), intellectual property advocates, commercial and business interests, non-commercial and non-profit interests, representation from more than 100 governments, and a global array of individual Internet users. All points of view receive consideration on their own merits. ICANN’s fundamental belief is that all users of the Internet deserve a say in how it is run.
domain name (gTLD) registrations resulting in a lowering of domain name costs by 80% and saving consumers and businesses over US$1 billion annually in domain registration fees. • ICANN implemented an efficient and cost-effective Uniform Domain Name Dispute Resolution Policy (UDRP), which has been used to resolve thousands of disputes over the rights to domain names. • Working in coordination with the appropriate technical communities and stakeholders, ICANN adopted guidelines for the deployment of Internationalized Domain Names (IDN), opening the way for registration of domains in hundreds of the world's languages.
Security Extensions (DNSSEC) for the root zone in July 2010. These extensions make certain kinds of cyberfraud much more difficult to perpetrate. • ICANN created the New gTLD Program, so that any established entity in the world can apply to operate its own top-level domain. Many of these new gTLDs will go online in 2013.
the place to work out Internet governance policies. • As 2011 ended: – The Governmental Advisory Committee represented 109 nations (plus the European Union and the Vatican). – The Country Code Names Supporting Organization (ccNSO) represented more than 120 country code domains. – The At-Large Advisory Committee represented 134 At-Large Structures (ALSes) from all geographic regions.
the supporting organisations that the ICANN Bylaws say should be “formed through community consensus”. The purpose of the ASO is to review and develop recommendations on Internet Protocol (IP) address policy and to advise the ICANN Board. • In July 1999, the three existing Regional Internet Registries (APNIC, ARIN, and RIPE NCC) submitted a proposal to form the ASO on the basis of a Memorandum of Understanding. ICANN accepted this proposal on 26 August 1999.
a forum for country code Top Level Domain (ccTLD) managers to meet and discuss topical issues of concern to ccTLDs from a global perspective. • The ccNSO provides a platform to nurture consensus, technical cooperation and skill building among ccTLDs and facilitates the development of voluntary best practices for ccTLD managers. • It is also responsible for developing and recommending global policies to the ICANN Board for a limited set of issues relating to ccTLDs, such as the introduction of Internationalised Domain Name ccTLDs (IDN ccTLDs).
time, recommends changes to) policies for generic Top-Level Domains (e.g., .com, .org, .gov). The GNSO strives to keep gTLDs operating in a fair, orderly fashion across one global Internet, while promoting innovation and competition. • Sample GNSO issues: When you register a domain name, what services must the registrar provide? If you forget to renew your domain name, and it expires, can you get it back? What happens if someone registers a domain name that is confusingly similar to yours?
community of individual Internet users who participate in the policy development work of ICANN. More than 140 At-Large Structures representing the views of individual Internet users are active throughout the world. • It is building the future of the worldwide Domain Name System (DNS) and other unique identifiers which every single user of the Internet relies on with every online visit.
Advisory Committee (GAC). • The GAC's key role is to provide advice to ICANN on issues of public policy, and especially where there may be an interaction between ICANN's activities or policies and national laws or international agreements. • Membership of the GAC is open to all national governments and distinct economies as recognised in international fora.
the GAC as observers. • Currently, the GAC is regularly attended by approximately 50 national governments, distinct economies, and global organizations such as the ITU, UNESCO, the World Intellectual Property Organization (WIPO), INTERPOL and regional organizations such as the OECD, Asia Pacific Forum, and Council of Europe.
Advisory Committee shall be to advise the Board about the operation of the root name servers of the domain name system. • The RSSAC should: – consider and provide advice on the operational requirements of root name servers, including host hardware capacities, operating systems and name server software versions, network connectivity and physical environment. – examine and advise on the security aspects of the root name server system. – review the number, location, and distribution of root name servers considering the total system performance, robustness, and reliability.
ICANN community and Board on matters relating to the security and integrity of the Internet's naming and address allocation systems. This includes: – operational matters (e.g., matters pertaining to the correct and reliable operation of the root name system), – administrative matters (e.g., matters pertaining to address allocation and Internet number assignment), and – registration matters (e.g., matters pertaining to registry and registrar services such as WHOIS). • SSAC engages in ongoing threat assessment and risk analysis of the Internet naming and address allocation services to assess where the principal threats to stability and security lie, and advises the ICANN community accordingly.
joelgomezmx
kubell_hr
kazukihayase
opelab
bengo4com
potix2
stomk
ttnyt8701
hhiroshell
emiki
cuebic9bic
yamitzky
ma2shita
rocio
lauravandoore
mongodb
csswizardry
matthewcrist
gr2m
pedronauck
eileencodes
aarron
tanoku
soudai
bkeepers
