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Prepping Images for the Web

Joe McGill
April 17, 2014

Prepping Images for the Web

A quick cheat sheet of best practices to use when saving images for the web.

Joe McGill

April 17, 2014
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  1. The Basics • use RGB Color mode • Resolution should

    be 72 ppi • size at 2x the final output for retina (save 2 versions: 2x & 1x)
  2. Formats • JPEG: Best for Photos • GIF: Best For

    Animation or Graphics without transparency • PNG: Best for Graphics w/ Transparency • SVg: Vectors for the web!!
  3. Compression GOAL: Smallest file possible without losing (too much) quality

    • JPEG: 60-85, Blur 0.2, Remove Meta • GIF: Dither & reduce colors • PNG: Use Png-24 • SVg: OUtput from Illustrator…
  4. Bonus Points More optimization tools ! • ImageOptim (http://imageoptim.com/) •

    ImageAlpha (http://pngmini.com/) • SVGO-GUI (https://github.com/svg/svgo-gui)