zotrum

best product to lose weight

Transcript

1. Zotrim Brand Promotional Guide
2. Product Overview Zotrim is a well-established herbal weight loss aid which has been on the market for over 16 years selling online and in major high street stores over the years. Now, Zotrim is exclusively available online. In recent years, Zotrim has been refreshed and now boasts an improved formula with new, brighter packaging and a fully functional website available in 7 languages. Zotrim contains three South American plant extracts; Yerba Mate, Guarana and Damiana. Studies have shown that, together, these herbs help to control hunger and increase satiety (the feeling of fullness). The newer formula also includes some added caffeine to help boost metabolism and also vitamins B3 and B6. Zotrim comes in packs of 180 tablets (2x90 pocket containers) which is enough for up to 30 days supply. However, customers can purchases larger bundles at a discounted prices if they wish to order a longer supply. Zotrim is also available in a drink form, called Zotrim Plus. Zotrim plus is only available as an upsell to the tablets. This works in the same way as Zotrim but has the added benefits of the dietary fibre called inulin. Zotrim Plus can be used interchangeably with Zotrim tablets or on its own. Zotrim Plus comes in a container of 30 servings and again can be ordered in larger bundles with added discount.
3. USPs Benefits of the products: • Backed by 5 clinical studies • 10x expert approved papers • 100% organic ingredients • Vegan friendly Benefits or ordering from Zotrim: • Free worldwide shipping • Paid fast track shipping available • 100 day money back guarantee • Multibuy savings available
4. Zotrim Ingredients Ingredient Amount Per 400mg Tablet NRV% Di-calcium phosphate N/A - Excipient * Mate extract 112mg * Guarana extract 95mg * Damiana extract 36mg * Caffeine 13.8mg * Vitamin B3 (as nicotinamide) 2.9mg NE 16% Vitamin B6 (as pyridoxine hydrochloride) 0.4mg 21% Talc N/A - Excipient * Sodium Carboxymethylcellulose N/A - Excipient * Magnesium Stearate N/A - Excipient * *% Nutritional Reference Value (%NRV) not established
5. Zotrim Plus (Upsell) Ingredients *% Nutritional Reference Value (%NRV) not established Ingredient Per 100g Per 7.5g serving Energy 700kJ/167kCal 52kJ/12.5kCal Carbohydrate 2.0g 0.15g Of which Sugars 2.0g 0.15g Fibre 67.0g 5.0g Vitamin C 276mg (345% NRV) 20mg (25% NRV) Niacin (Vitamin B3) 92mg (573% NRV) 6.9mg (43% NRV) Vitamin B6 11.2mg (800% NRV) 0.84mg (60% NRV) Added caffeine 550mg 41.4mg Botanical extract blend (Yerba Mate, Guarana, Damiana) 8.8g 660mg Other Ingredients Each 7.5g serving of Zotrim Plus contains 5.8g of chicory-derived inulin (76%), blend of plant extracts (Yerba Mate, Guarana and Damiana) (8.8%), acid: citric acid, natural fruit flavourings, colour: betacarotene, sweetener: sucralose, caffeine, vitamin C (as ascorbic acid), vitamin B3 (as niacin), vitamin B6 (as pyridoxine hydrochloride).
6. Competitor Comparison Brand Name Product Type Price Range USP Zotrim • Tablets • Drinks mix (upsell) £49.99 - £149.99 • Clinically proven • 100% Natural ingredients • Free worldwide shipping • Fast track shipping • 100 day money back guarantee XLS Medical • Tablets • Tea • Shakes £10 - £154.99 • Clinically proven • Well established brand • No artificial flavours or colourings SlimFast • Snacks • Shakes £0.50 - £80 • Weight loss plan • Number of well known ambassadors • Wide variety of products available • Well established brand BoomBod • Drink sachets £29.99 - £119.96 • Clinically proven • Gluten free • No laxatives • Vegetarian friendly LeanBean • Tablets £39.99 - £117.00 • GMP certified • 90 day money back guarantee • Vegan friendly PhenQ • Tablets £45.95 - £129.95 • Scientifically proven blend of ingredients •Vegan friendly • Free worldwide shipping • 60-day money-back guarantee Powher Fat Burner • Capsules £45 - £135 • GMP certified • 90 day money back guarantee • Contains low amount of caffeine
7. Studies & Clinical Trials Zotrim is supported by five clinical trials and over ten expert approved papers published in scientific journals, making it the most researched and proven weight loss product available. Below are the references to the clinical trials carried out and on the following slides are the key findings from each trial: (1) European Patent Number EP 1037644 (2) Gambero, A. and Ribeiro, M.L. (2015): ‘The Positive effects of Yerba Mate (Ilex paraguariensis) in Obesity’. Nutrients, 7, 730-750.. (3) Johnston, CS (2005): ‘Strategies for healthy weight loss: from vitamin C to the glycemic response’. Journal of the American College of Nutrition 2005 Jun;24(3):158-65 (4) Harrold, J.A. et al (2013): ‘Acute effects of a herb extract formulation and inulin fibre on appetite, energy intake and food choice’. Appetite 62, 84-90. (5) Andersen, T. and Fogh, J. (2001): ‘Weight loss and delayed gastric emptying following a South American herbal preparation in overweight patients’. Journal of Human Nutrition and Dietetics, Vol. 14, pp. 243-250. (6) Ruxton, C.H.S., Kirkwood, L., McMillan, B., St John, D. and Evans, C.E.L. (2007): ‘Effectiveness of a herbal supplement (ZotrimTM) for weight management’. British Food Journal, Vol. 109, pp. 416-428. (7) Doherty, M. and Smith, PM. (2004): ‘Effects of caffeine ingestion on exercise testing: a meta-analysis’. International Journal of Sport Nutrition and Exercise Metabolism, 14(6):626-46 (8) Alhaktib, A. (2014): ‘Yerba Maté (Ilex paraguariensis) ingestion augments fat oxidation and energy expenditure during exercise at various submaximal intensities’. Nutrition & Metabolism 2014, 11:42 (9) J.A. Harrold, G.M. Hughes, K O’Shiel, E. Quinn, E.J. Boyland, N.J. Williams, J.C.G. Halford (2013). Acute effects of a herb extract formulation and inulin fibre on appetite, energy intake and food choice. Appetite, Vol 62, pp. 84-90.
8. Studies & Clinical Trials Zotrim Helps You Eat Less People invited to a buffet lunch who took Zotrim ate 112 fewer calories on average, less high fat foods and stopped eating 3 minutes earlier than those who didn’t take Zotrim. Zotrim Makes You Feel Fuller for Longer After taking a placebo, people’s stomachs took 38 minutes to empty, but after taking Zotrim they took 58 minutes to empty, meaning they stayed fuller for longer. Zotrim Makes Saying No To Snacking Easy In a group of 73 overweight healthcare workers, 65% said they often felt hungry and snacked too much between meals. Only 15% said this after taking Zotrim for 4 weeks. Zotrim Plus Outperforms Zotrim Pills in Tests A clinical study showed that people taking Zotrim pills at a meal ate 112 fewer calories (17% less). But when taking Zotrim Plus they ate 200 fewer calories (26% less) This means that Zotrim Plus is even more powerful than Zotrim pills.
9. Studies & Clinical Trials Zotrim Helps You Get More Active The invigorating effects of Zotrim ingredients Guarana and Yerba Maté are well known, and caffeine is widely recognised for improving alertness. Evidence from double-blind studies on exercise performance found that caffeine improved performance by 12%. Zotrim Increases the Beneficial Effect of Exercise Those given key Zotrim ingredient Yerba Maté extract one hour before exercising used 24% more energy derived from fat than those taking a placebo, meaning more stored body fat was used as fuel to power their workout. Zotrim Works Even Without Exercise or a Special Diet Although it’s most effective when following a healthy diet and exercise program, people taking Zotrim lost ten times more weight than those taking a placebo ,even without any special diet or exercise plan. Zotrim Outperforms Prescription Drugs in Tests In trials, compared to a placebo, Zotrim achieved a greater and faster rate of weight loss without a diet than three major prescription drugs did with a calorie controlled diet.
10. Target Customer Some key stats relating to Zotrim’s target customer: • 33% of visitors are aged 25-44 years • 66% of engaged, loyal customers are aged 50+ • Customers aged 65+ spend the most money on Zotrim • Customers aged 45-54 place the most sales with Zotrim (single bottles) • 55% visitors are female and 65% of revenue comes from female customers To conclude, females are the primary customer but there is certainly a market for males, too. Zotrim is popular with middle aged to older people. These products are targeted at who have struggled with weight loss due to big portion sizes, tendencies towards snacking, lifestyle changes and lack of energy. For those also looking for a safe, natural and proven weight loss aid.
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