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Better Social Media // ND Leadership Conference 2013

Better Social Media // ND Leadership Conference 2013

A quick guide on how Notre Dame clubs, classes, and groups can use social media effectively, with an emphasis on understanding 1) an interactive approach to social media, 2) how you fit into the larger Notre Dame social media conversation, 3), how to moderate comments, and 4) how to measure your effectiveness using social analytics. Special thanks to Liz Harter (@EAHarter) and Christianne Harder (@CNHarder) for their help with this.

Josh Stowe

April 18, 2013
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  1. Notre Dame @NotreDame Athletics @FightingIrish Sports Coaches and Players Admissions

    @NDAdmissions News @ND_News Alumni @GoIrish ND Clubs Prominent Alumni The campus conversation
  2. What can you do to join? • Follow the main

    accounts • Get on the official alumni listings • Support athletics on the road • Keep posting updates
  3. The good, the bad, not the ugly • Notre Dame

    Facebook page guidelines – The University of Notre Dame welcomes lively discussion on its Facebook page, but monitors posts to maintain community standards. Content that contains obscenity or profanity, personal attacks, commercial or sales/promotional material or anything otherwise determined to be inappropriate will be deleted by page administrators.
  4. The good, the bad, not the ugly • Our community

    is very good at self-moderation
  5. The good, the bad, not the ugly • How can

    you do this? – Set guidelines. – Publicize them. – Take the time to read comments. – Don’t be shy. – Trust your audience. • If all else fails, you CAN block people. But warnings normally work as well.
  6. Measuring with Analytics • Think Google Analytics, but for social

    media • How are people interacting with you? • Keep it simple