What_Happens_to_Your_Website_After_You_Go_Viral_Final.pdf

Transcript

1. @MajaJovancevic www.linkedin.com/in/jovancevicmaja #brightonseo What happens to your website after you go viral? Maja Jovancevic Director of SEO-GIG
2. SHOW OF HANDS How many of you are SEO’s? #brightonseo
3. “Man I’ll never beat these guys...” #brightonseo
4. I come from the most competitive industry in SEO today, gambling affiliation. It’s a huge battle for resources: people, content and links. Nobody wants to link to a gambling site. But they will if your content goes viral… Hi, my name is Maja #brightonseo
5. The story of dappGambl Does it mean benefits? The website that was behind the whole dead NFTs craze a few months ago and received a ton of buzz in the press Translated in SEO terms, it means links, mentions and brand searches. #brightonseo
6. On August 29th we published a little piece stating that 95% of all NFTs bought are now worthless… NFT’s are dead? #brightonseo
7. 1 3 2 Instagram Tiktok Youtube …and it blew up #brightonseo
8. 1 3 2 Instagram Tiktok Youtube 702k views 343k views 114k likes 93k views 288k likes 864.2k views 2.4m views #brightonseo
9. 4 5 Twitter (X) Reddit Both sides of the story participated in the argument #brightonseo
10. 4 5 Twitter (X) Reddit 31K upvotes 3.8K comments​ 8.8M views 11.9K likes 3.6M views 43.9K likes #brightonseo People who bought and people who didn’t
11. The first links started coming in and I can’t describe the excitement in the team #brightonseo
13. #brightonseo
14. #brightonseo
15. Google trends picked up on our popularity! #brightonseo Source: Google Trends
16. One could say, we even helped popularise the term #brightonseo Source: Google Trends
17. #brightonseo
18. One could say, we even helped popularise the term Has the website’s traffic profited? #brightonseo
19. One could say, we even helped popularise the term #brightonseo
20. So what happened? #brightonseo
21. How efficient is this? *from an SEO perspective #brightonseo
22. If you look at the anchor text, it’s not surprising #brightonseo URL: /dead-nfts/ Anchor text: dappGambl Source: AHREFS
23. The brand searches rose for other pages as well… Homepage About us Authors #brightonseo
24. Homepage About us Authors 281% rise in impressions 347% rise in clicks 331% rise in impressions 400% rise in clicks 781% rise in impressions 600% rise in clicks Homepage About us Authors #brightonseo
25. The anchor texts have totally shifted the relevance of our website #brightonseo
26. NFT MARKET ANALYSIS DAPPGAMBL RELATED REPORTS AND STUDIES NEGATIVE SENTIMENT TOWARDS NFTs #brightonseo
27. NFT MARKET ANALYSIS Dead NFTs: The Evolving Landscape of the NFT Market Dead NFTs NFT Scan 1 #brightonseo
28. DAPPGAMBL RELATED Report by crypto evaluation agency dappGambl DeadRecent data from dappGambl dappGambl 2 #brightonseo
29. REPORTS AND STUDIES A shocking statistic A recent report A report 3 #brightonseo
30. NEGATIVE SENTIMENTS TOWARDS NFTS Yes, Virginia, NFT’s Are a Scam Are NFT’s Dead? 4 NFT’s DEAD #brightonseo
31. The main anchor profile of the entire website is not what the website is about #brightonseo
32. #brightonseo
33. #brightonseo
34. After all these links, guess where we rank for dead NFTs? #brightonseo
35. The dead NFTs page is buried deep down on the 5th page in the USA for the term dead NFTS. That’s position 50+ and that’s its best ranking #brightonseo
36. And despite all the international links, these are our best positions for that page 44 40 44 57 #brightonseo
37. But, let’s look at things in context #brightonseo
38. dappGambl is a small and new website #brightonseo
39. Crypto space is notoriously hard to break into #brightonseo
40. But many people have managed to break into it with a strong domain authority #brightonseo DR 58 2022 2023
41. Content is king #brightonseo
42. Content is king x #brightonseo
43. And for the end… #brightonseo
44. If you want a dofollow link with 95DR, Join Patreon and start your own podcast. They allow you to add news links that are dofollow. Guess how I know this :) #brightonseo
45. @MajaJovancevic www.linkedin.com/in/jovancevicmaja #brightonseo Thank You