experiences at parties, festivals, weddings and conferences, I chose to pivot my strengths to people's everyday interactions with technology. Now I help organizations make or save money by removing the UX related obstacles in software, websites and mobile apps. ABOUT JANE
Analysis Methodology Learning Create User Journey Roadmap Prototype signage for quick iterations (4 total) Observation and interviews with visitors and front-line staff DBG knew it had a wayfinding problem. Visitors constantly wandered around looking lost, people showed up for appointments at the wrong location, and staff spent a lot of time giving directions and escorting people to their destination. Staff assumed alerting visitors on the website as to what to expect on a visit would improve the visitor experience. However, it was soon discovered that visitors often arrived without preparing for their visit. DBG hired JRC Design for help. Co-creative workshopsIt was important for our team to bring visitors, members and staff into our process. We held multiple walkthrough and heuretics intended to gather further input and get others involved to identify and articulate some of the key problems we were learning about. This project was a catalyst for a greater study of how and why tourists and members visit the space. A major finding was the necessity of improved temporary event signage. Event guests were the most likely to get lost and signage needed to stand out, yet compliment the desert background. For more details and visual examples visit https://janekernen.com/dbg-wayfinding-project/
planner. However, it soon became clear that this role required an in-field marketing representative. I am a quick-learner and easily adaptable thanks to my experience in events. I quickly became our customer's tech support, customer success rep and marketing advisor. I used this experience to create my first UX role. FIELD VISITS & ON-SITE INTERVIEWS Informal UX Experience (SaaS CRM) Sales and marketing software for small buisness
the creating of user personas. We identified 3 users. The customer success team could hone in on what campigns each user could implement to ramp up as quickly as possible and see the ROI within 6 weeks. RESULTS Sales increased by 30% LCV increased by 8 months Engagement increased by 18% Open rates increased by 22%
working on on a digital postcard app, I was asked to create an app that sent personal, physcial postcards using the user's mobile photos. DELIVERABLES Personas, red routes, sketching, wireframing, prototyping, user testing, screens WHAT I DID My job was to design the ready-tocode interface. First, through user research, I determined this was an interesting project to persue with the firm's budget. I created three sets of sketches. However, once the didgial protoype was created, I quickly added features based on the users feedback . RESULTS While giving the user more options to control their images, the number of clicks to ececute a back up was cut by 40%.
by 5 days. Increased leads by 65% within 3 weeks. WHAT CUSTOMERS WERE DOING. Entering all of the 'get to know you' initial meeting questions. Couples could schedule a first. STUDYING THE ABB WEDDING APP
beads from her mother's wedding hair comb. IDEATION However, it was falling apart and the metal was rusty. IMPLEMENT I restored and made the comb fit my bride's more modern aesthetic. .
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