By using MVC web frameworks we inherit the ActiveRecord Architecture where an ORM interfaces with an RDMBS. Javascript frameworks like Ember-Data and js-data interface well with these back-ends, but connecting our Flux/Redux applications may feel awkward.
This talk introduces a competing architecture to ActiveRecord known as EventSourcing and highlights its influences on Flux/Redux. It concludes with a theory that a 2013 presentation from Mathias Verreas may well be the inspiration behind the naming of Flux.