Disseminating information across a large set of processes is a classic problem in distributed systems. In this talk we will present and discuss several classes of epidemic solutions for achieving reliable broadcast across a large number of processes that can be found in the scientific literature, and briefly explore their strong and weak points. Then we will focus on a concrete approach based on the combination of different gossiping techniques such that implicit, albeit robust, spanning trees can be leveraged to disseminate information both reliably and efficiently. We further discuss how this technique which spawned from academia, ended up being used in Industry, as a part of the Cluster Metadata Subsystem of Basho's Riak. We'll explore some of the key differences between the original academic proposal and its applications on Riak and discuss the practical reasons that motivated these modifications. Finally, we will discuss some future techniques that Basho is currently exploring.