Valio Con 2012

D28906475fefbc2e835f91636d3ec861?s=47 jsheldon
September 21, 2012

Valio Con 2012

Building a Brand: From Passion Project to Full-time Gig

D28906475fefbc2e835f91636d3ec861?s=128

jsheldon

September 21, 2012
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Transcript

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    THE STORY 2007 • Started designing tshirts in college for

    competitions sites • Idea to start my own line of shirts 2008 • Graduated college, married my highschool sweetheart, and moved to Vermont • Launched Ugmonk as a creative outlet • Had 200 shirts printed (4 different designs)
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    2008 • Sold the first 200 shirts in a few

    months and put all of the money back into the business • Continued building the brand and released new shirts all while working full-time at an agency • My wife and I shipped orders on nights and weekends • Released “And Then I Woke Up” which has become our all time best seller
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    2009 • Expanded product line • Continued to expand globally.

    We’ve now shipped to over 58 countries. • 1st Anniversary Limited Edition Tees • Ugmonk Gives Back charity drives to help feed orphans
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    2010 • Decided to make the jump and quit my

    day job • Hired my mom to handle fulfillment and shipping • Moved back to PA • Turned my parents basement into the Ugmonk warehouse • Expanded product line beyond just tshirts
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    2011 • Introduced the Premium Line • Released the “Mountains”

    tee which sold out in 24hrs. • Did shows in Brooklyn, Philly, and San Francisco • 2011 Charity Drive - donated over 5000 meals
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