Changing Media Landscapes - Challenges To Being A Journalist

MEDIA DIALOGUE GERMANY – VIETNAM
TUESDAY, 04.11.2014

Transcript

1. MEDIA DIALOGUE GERMANY – VIETNAM TUESDAY, 04.11.2014 BY DANIEL HÖLY CHANGING MEDIA LANDSCAPES CHALLENGES TO BEING A JOURNALIST
2. Or: How to destroy the trust in journalism in 8 steps. Step 8 will make you worry. ARE WE TRAPPED IN THE VICIOUS CIRCLE?
3. It’s all about trust and money 1. NO WORKING BUSINESS MODEL
4. 1. NO WORKING BUSINESS MODEL 1) A conflict between print and online The business model for print media doesn’t work anymore The business model for online media doesn’t work yet
5. 1. NO WORKING BUSINESS MODEL 2) A conflict between corporate publishing and journalism 3) A choice between the devil and the deep blue sea: Digital dependency on Google (Search) Facebook (Social) Apple (Digital Publishing)
6. 2. LEADS TO LESS SECURITY, MONEY, JOBS AND MOTIVATION It’s all about saving money (publishers) and earning money (journalists)
7. 2. LEADS TO LESS SECURITY, MONEY, JOBS AND MOTIVATION Poorly paid Discouraged Fired
8. It’s all about earning money 3. LEADS TO BETTER ENEMIES
9. 3. LEADS TO BETTER ENEMIES What do you do if you lose your job as an editor? a) Freelancer b) Public relations manager
10. It’s all about self- marketing 4. LEADS TO MORE STRESS
11. 4. LEADS TO MORE STRESS Social Media Multimedia Crossmedia VJ Coding Data journalism „eierlegende Wollmilchsau“ („egg-laying wool-milk-sow“)
12. We can’t afford ethics anymore 5. LEADS TO DECREASING MEDIA ETHICS
13. 5. LEADS TO DECREASING MEDIA ETHICS Is ethics too expensive?
14. It’s all about getting attention 6. LEADS TO ENTERTAINMENT DRIVEN JOURNALISM…
15. 6. LEADS TO ENTERTAINMENT DRIVEN JOURNALISM… Is attention the new currency? display ads collect and sell user data
16. It’s all about saving time and money 7. … AND TO OPINION JOURNALISM
17. 7. …AND TO OPINION JOURNALISM Does the truth still matter? Opinion is cheaper 1) Opinion > Truth 2) Opinion = Truth
18. It’s all about trust 8. LEADS TO LESS QUALITY
19. 8. LEADS TO LESS QUALITY Is trust the true currency of how the media business model works? Without trust there is no working business model anymore
20. MEDIA DIALOGUE GERMANY – VIETNAM TUESDAY, 04.11.2014 BY DANIEL HÖLY CHANGING MEDIA LANDSCAPES CHALLENGES TO BEING A JOURNALIST
21.  Slide 2: http://karch10k.files.wordpress.com/2011/03/vicious.jpg  Slide 3: http://karch10k.files.wordpress.com/2011/03/vicious.jpg  Slide 4: http://gawker.com/this-is-how-your-vice-media-sausage-gets- made-1641615517; http://www.adweek.com/brandshare/readers-dont- trust-sponsored-content-they-still-trust-it-more-leading-cable-news-159085  Slide 7: http://www.moviepilot.de/files/images/0606/8482/zhd.jpg  Slide 9: http://www.epicpr.ca/wp- content/uploads/2012/07/slider01image1.jpg  Slide 11: http://s80.photobucket.com/user/Jbubs/media/wollmilchsau.jpg.html  Slide 13: http://2.bp.blogspot.com/- 03paFcwPQ4o/T8R83IPVIpI/AAAAAAAAAAk/rl6kMHhiU4g/s1600/don- addis-cartoon.jpg  Slide 15: http://4.bp.blogspot.com/- KR3zxcHf07w/ThoY95t476I/AAAAAAAANZg/3wQdRdmv8lg/s1600/NOTW11 .jpg  Slide 17: http://img.wallpaperstock.net:81/your-opinion- wallpapers_35993_1024x768.jpg  Slide 19: http://opled.files.wordpress.com/2013/11/20131123- 081922.jpg SOURCES