LAYER 2 1st Release Insight LAYER 3 Insight Products API services downloadable datasets ‘at-a-glance’ data interfaces ‘bulletin’ supporting content e.g QMI detailed anaylsis cross-cutting compendia geographical social media topical personal ‘explainer’ social media cyclical, repeated, business area- driven (with tools from DP) bespoke, adhoc, collaborative design (Chief Editor/business / Digital Content team