emotions, desires, personality and many other well known factors. Our success in web and mobile applications is directly proportional on: • How they feel in our digital environments • How much they like • How our products solve their needs Who is our User?
functional, intuitive and emotional products. Also it transforms our data into ideas that can connect with the people. Human Centered Design Desirability What do people desire? Feasibility What is technically feasible? Viability What can be viable?
is also related with the field of Design Strategy and Research, Finding a design concept is the result of an analytical process of rhetorical factors like: Who is our main audience? How is our cultural context? What is our main purpose with a design? Which is the message we want to give?
a design that contains data and information. A diagramming system for graphics and data is composed by columns and rows with margins that define the breathing areas in the workspace. Why is diagramming important?