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Hacking Design and Not Dying

54530398a851b4039c67e13a1d7b9467?s=47 Karri Saarinen
November 22, 2012

Hacking Design and Not Dying

Startups are born dying, you need to keep going to stay alive. Presented at Slush Helsinki 2012 #slush12 http://www.slush.fi

There video of the talk can be found from here: http://www.youtube.com/watch?v=54v3kqcmDGQ

54530398a851b4039c67e13a1d7b9467?s=128

Karri Saarinen

November 22, 2012
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Transcript

  1. HACKING DESIGN AND NOT DYING @karrisaarinen & @jorilallo #slush12

  2. STARTUPS ARE BORN DYING

  3. “If you can just avoid dying, you get rich. That

    sounds like a joke, but it's actually a pretty good description of what happens in a typical startup.” Paul Graham
  4. Our Story

  5. PROBLEM: PLACE TO COLLECT, SHARE AND FIND USEFUL INFORMATION

  6. None
  7. Y

  8. Y

  9. OK. BACK TO WORK

  10. STARTUPS: MAKE SOMETHING PEOPLE WANT DESIGN: MAKE SOMETHING PEOPLE WANT

  11. PERFECTION OF THE SOLUTION SPEED OF FINDING PROBLEMS DESIGN IN

    STARTUPS
  12. STALLING KILLS KEEP HASTE AND CARRY ON

  13. 1. PLAN & DESIGN 2. TALK ABOUT IT 3. BUILD

    IT 4. SHIP IT 5. REPEAT
  14. 1. PLAN & DESIGN 2. TALK ABOUT IT 3. BUILD

    IT 4. SHIP IT 5. REPEAT TIME SPENT 1-5 DAYS
  15. FOR STARTUPS BEST DESIGN IS DESIGN THAT’S SHIPPED

  16. HOW NOT TO DIE: GIVING A DAMN ABOUT YOUR USERS

  17. None
  18. Text Hello Jack, Thanks for the feedback....

  19. EVERYONE HAS A STORY LISTEN TO THEM, LEARN FROM THEM

    AND LET THEM HELP YOU
  20. LET PEOPLE HACK: MAKE AN API

  21. iOS Windows Phone 7 Android Meego OS X

  22. Different ideas

  23. 2# Top Grossing News App in Mac App Store

  24. LET PEOPLE HACK LET PEOPLE MAKE MONEY LET PEOPLE HELP

    YOU
  25. DESIGN: JUST HACK AND SHIP IT AND DON’T DIE: MOVE

    AND LET PEOPLE HELP YOU
  26. thanks. @karrisaarinen & @jorilallo #slush12