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Hacking Design and Not Dying

Karri Saarinen
November 22, 2012

Hacking Design and Not Dying

Startups are born dying, you need to keep going to stay alive. Presented at Slush Helsinki 2012 #slush12 http://www.slush.fi

There video of the talk can be found from here: http://www.youtube.com/watch?v=54v3kqcmDGQ

Karri Saarinen

November 22, 2012
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Transcript

  1. HACKING DESIGN AND NOT DYING @karrisaarinen & @jorilallo #slush12

  2. STARTUPS ARE BORN DYING

  3. “If you can just avoid dying, you get rich. That

    sounds like a joke, but it's actually a pretty good description of what happens in a typical startup.” Paul Graham
  4. Our Story

  5. PROBLEM: PLACE TO COLLECT, SHARE AND FIND USEFUL INFORMATION

  6. None
  7. Y

  8. Y

  9. OK. BACK TO WORK

  10. STARTUPS: MAKE SOMETHING PEOPLE WANT DESIGN: MAKE SOMETHING PEOPLE WANT

  11. PERFECTION OF THE SOLUTION SPEED OF FINDING PROBLEMS DESIGN IN

    STARTUPS
  12. STALLING KILLS KEEP HASTE AND CARRY ON

  13. 1. PLAN & DESIGN 2. TALK ABOUT IT 3. BUILD

    IT 4. SHIP IT 5. REPEAT
  14. 1. PLAN & DESIGN 2. TALK ABOUT IT 3. BUILD

    IT 4. SHIP IT 5. REPEAT TIME SPENT 1-5 DAYS
  15. FOR STARTUPS BEST DESIGN IS DESIGN THAT’S SHIPPED

  16. HOW NOT TO DIE: GIVING A DAMN ABOUT YOUR USERS

  17. None
  18. Text Hello Jack, Thanks for the feedback....

  19. EVERYONE HAS A STORY LISTEN TO THEM, LEARN FROM THEM

    AND LET THEM HELP YOU
  20. LET PEOPLE HACK: MAKE AN API

  21. iOS Windows Phone 7 Android Meego OS X

  22. Different ideas

  23. 2# Top Grossing News App in Mac App Store

  24. LET PEOPLE HACK LET PEOPLE MAKE MONEY LET PEOPLE HELP

    YOU
  25. DESIGN: JUST HACK AND SHIP IT AND DON’T DIE: MOVE

    AND LET PEOPLE HELP YOU
  26. thanks. @karrisaarinen & @jorilallo #slush12