Intro for KK@data.ai and Professional Services

data.ai (formerly App Annie) is the world's No. 1 provider of mobile market data and analysis tools. Professional Services is a global team of digital consultants who provide actionable insights and recommendations for accelerating management and business decision making. The deck introduces a quick overview of Professional Services and works done by KK@data.ai.

data.ai（旧App Annie）はモバイル市場データ及び分析ツールを提供する世界No.1シェア企業です。Professional Servicesは、データから具体的な示唆を導き、経営・事業推進の意思決定に役立つコンサルティングを行うグローバル専任チームです。日本唯一のStrategic ConsultantのKK@data.ai 及び 仕事内容をご紹介します。

Transcript

1.  Intro for KK@data.ai and Professional Services
2. About data.ai
3.  The first unified digital standard. About data.ai (formerly App Annie) Trusted Source of Insights data.ai Intelligence is cited in IPOs, earnings reports, as well as by leading media and analysts. Over 1,100 companies rely on data.ai to win in mobile. Comprehensive Data Connect first and third-party data to know how you are performing against competitors across downloads, usage, monetization, and beyond.
4.  MONETIZE GROW MKT RESEARCH INVESTING PRODUCT SALES + LEAD GEN PARTNERSHIPS BD + CORP DEV 7 Major Use Cases Values data.ai provides GROW - We Help You Meet & Exceed Growth Targets INVESTING - We Offer Premium Signals to Maximize Alpha PRODUCT - We Help Enhance the Mobile & Digital Experience PARTNERSHIP - We Help You Identify & Prioritize High Value Partnerships SALES - We Help B2B Companies Discover New Opportunities To Drive Pipeline MKT RESEARCH - We Help Understand the Digital Landscape So You Can Make Strategic Decisions MONETIZE - We Help You Identify Missed Opportunities & Maximize Revenue
5.  Industry App Dev & Growth Marketing Strategy New Biz Dev Inter’l Expansion / Inbound Corporate Strategy Incl. CVC, M&A Investment Gaming ‒ ‒ ‒ ‒ ‒ TMT ‒ ‒ ‒ ‒ ‒ CPG/FMCG ‒ ‒ ‒ Retail/QSR ‒ ‒ ‒ Finance/Fintech ‒ ‒ ‒ ‒ Travel ‒ ‒ ‒ ‒ Transportation ‒ ‒ ‒ ‒ ‒ Automobile ‒ ‒ ‒ ‒ ‒ Manufacturer ‒ ‒ Pharma ‒ ‒ ‒ Investment (Hedge Fund, VC) ‒ Mobile market data used by many industries & by many purposes
6.  Self-Introduction
7.  As of June 2022 Keijiro Kuribayashi (KK@data.ai) 15+ years strong foundation in mobile and SaaS. Consultative problem-solving, story-telling, and challenger/value selling across many industries. 5 yrs Enterprise SaaS Sales 2 yrs Professional Services 8 yrs Digital Marketer & Project Manager Global Top Performer including President’s club award Strong foundation in overall digital marketing Actionable insights & advisory with proven track records - avg 4.5 CSAT score Meet the Professional - Quick Overview
8.  Experience Mapping — Connecting the Dots Architecture (University) 2022 Time Experiences Real Estate x Web Produce 1. Produce / Web Direction 2. Creative Direction 3. Data Analysis & PDCA Global x Web Produce 1. Produce / Web Direction 2. Project Management 3. Data Analysis & PDCA Global x Digital Marketing 1. Inter’l GTM for JP customers 2. JP GTM for Inter’l customers 3. Digital MKT planning & execution Global x New Biz Support 1. SEO x Content Marketing new service development 2. Customer’s new biz support for Inter’l GTM 3. Project Management — Go with 2 Big Waves — Mobile & SaaS 1. Enterprise SaaS Sales (Value solution sales approach) 2. Mobile market trend research and evangelist for various industries 2007 Mobile Strategy Consulting 1. Establish strategy consulting services for JP customers 2. Provide customers with actionable insights and advisory 3. Support SaaS Sales
9.  Strengths & Area of Interest Support for Customer Growth (Digital Consulting, Project Mgmt, SaaS, etc) Strong story-telling & actionable insight analysis Outcome/results oriented Customer obsessed Exceptionally high caliber Extraordinary attention to detail Enthusiasm in Team work Customer Growth Value Consultation Project Management Data / Emerging Tech Many Industries / Multiple Solving One Team Team Leading Cross-Functional Area of Interest Working Style
10. Professional Services works by KK@data.ai
11.  We are the Mobile Experts who inspire prospects and help customers accelerate impact on mobile objectives illuminating the value of the data.ai platform with insights and actionable recommendations. — The Services Team Vision — — Roles — Maximize Global ARR — Team Mission — Billable Actionable Insights & Advisory services for customers (Post-sales delivery based on scope of work, and become a trusted advisor) Pre-Sales (Non-billable) All possible value consulting sales support to maximize ARR (New/Upsell/Renewal - become a neutral advisor for internal & customers)
12. Pre-Sales (non-billable) 1 to many type - Industry / Local Deep Dive Report ➡ Creating insights which get attentions from companies — Helping customer engagement and contributing to New ACV & Renewal 1 to 1 custom support ➡ custom insight creation, value sales proposal, ToF marketing, neutral advisor for internal & customers — Helping New ACV & Renewal Billable 1 to 1 custom scoped insight & advisory ➡ Provide actionable insights & recommendation, which contributes to customers' business acceleration and decision-making. ➡ At the same time, let customer management (decision makers) understand the value of data ➡ contributing Upsell/Renewal.  — Services Support —
13.  Amazing Insights Prospect MQL Value Prop Commit Learning Accelerate Outcomes Growth Awareness Education & Impact Onboarding Adoption & Impact Expansion & Renewal Pre-Sales Amazing Insights Specific / Custom (1:1) Focused Hands on Reactive Market/Industry/Genre (1:many) Broad Hands off Scheduled Insights for Customers Insights for Pre-Sales Pre-Sales & Billable — The Services Roles in SaaS Sales Lifecycle —
14.  Business / Service Strategy App Growth Strategy Other Strategy Market Research Market Insights, Competitive Landscape, Benchmarking KPI & Milestone Plan a realistic KPIs with rich metrics, and plan a roadmap to reach Audience Profiling Understand persona and competitive services target users are using Rising Trends Understand new trends among GenZ or targeting users Product Feature App feature Success / Failure gap analysis from benchmark apps User Acquisition Plan a winning strategy and execute ASO/ASA and ad creatives User Retention Learn success cases from others Monetization Plan a common / popular monetization approach, including In-app purchase menu planning User Sentiment Success / Failure gap analysis from benchmark apps Partnerships Find strategic partnership candidates Ad Sales / Lead Sourcing Find possible ad sales or placement apps from cross- app usage International Expansion Find a right market with GTM strategy — Services Insight Offering —
15.  — Customer Case Studies — Industry / Genre Insights & Advisory Healthcare Sleep tracking & healthcare tracking app competitive analysis for GTM strategy Healthcare Online medical app & Oncology management app competitive analysis for a new business strategy Healthcare Period tracker app competitive analysis for the next FY mobile & business strategy Game / Entertainment Success/failure analysis of gaming apps using IP, and own IP licensing possible partner findings advisory IoT / Smart Home Indoor Quality App (IoT) & Smart Home app competitive analysis for the next FY mobile & business strategy Fintech Retail banking, digital banking and Fintech app competitive analysis for the next FY mobile & business strategy Automobile Connected cars app & MaaS competitive analysis for the next FY mobile & business strategy Retail Retail competitive analysis, Success/failure analysis from Top & Rising players for the next FY mobile & business strategy Non-gaming Non-gaming app monetization landscape for a new business strategy
16.  — Insight & Advisory Samples — Industry / Genre Healthcare Insight Theme Sleep tracking & healthcare tracking app competitive analysis, GTM strategy advisory Tag #competitive analysis #benchmarking #KPI setting #audience profiling #monetization #partnerships Result • CSAT score 5 (max) • Accelerated data use cases within the customer organization and upsell opportunity (additional advisory request)
17.  Industry / Genre Automobile Insight Theme Connected cars app & MaaS competitive analysis Actionable insights & recommendation for next FY mobile & business strategy Tag #competitive analysis #benchmarking #user acquisition #usage retention #user sentiment #app feature enhancement — Insight & Advisory Samples — Result • CSAT score 5 (max) • Contributed Upsell (accelerated data use cases within the customer team and upsell metrics & user seats)
18. Thank You.