WooSesh 2018 Keynote: Rethinking WooCommerce

How we're using research to rethink WooCommerce at Automattic.

Transcript

1. Kelly Hoffman Design Director for WooCommerce @Automattic
3. Rethinking WooCommerce WooSesh 2018
4. 1. Discovery 2. Hypothesis 3. Build & Deliver 4. Listen Four Phases
5. Discovery
6. What do I do after the setup wizard? What extension do I need to do x? Okay, I just installed an extension: where the heck is it? How did my latest coupon perform? What best practices should I keep in mind while developing an extension so it can be super successful? How can I get more orders?
7. Competitor analysis
8. Talking directly to our users
9. 1. How they are using the current Reports 2. How they get a high level overview of how their store is doing now & ways to grow it To discover pain points in the current process Learn
10. Feature expectations are extremely varied: So customization will be Learned
11. What the common data points in reports are. New orders Revenue Average order value Top selling products Traffic & referrals Conversion rates Search (external and internal keywords) Abandoned carts Learned
12. Time periods for reporting Daily Weekly Monthly Quarterly Seasonally Custom date ranges Learned
13. The need to compare “I want to see how I did compared to last Black Friday.” “Are we up or down vs last year?” Learned
14. Habits Analytics – how am I doing? Growth & marketing – how can I grow my store? Management – day-to-day tasks like order fulfilment, review moderation, promotions Learned
15. Jobs to be done The idea that people buy or hire a product to get a job done.
16. I want to see the status of my store at a glance I want to see/choose a summary of reports that I care about One of my overview stats is up/down – I need to investigate why I need to work through regular management tasks (new orders, new reviews, low inventory products) I want to be notified of any issues that need my immediate attention (site, account, or payment alerts) I want to feel good looking at my stats knowing my store is doing well. I want to view Order, Customer, Stock reports (existing reports) I want to view Top products reports (By volume and by revenue) I want to determine how specific categories, products, variations, coupons perform over time I want product traffic reporting (Over time/Averages/Geo) Jobs to be done
17. Hypothesis
18. 1. Providing merchants with tools to grow and understand their audience will lead to a greater number of successful stores. 2. Providing a way to combine and organize steps, suggestions, and notices related to WooCommerce and the store will reduce confusion and chaos for all kinds of users, thereby helping them know what the next steps are and how to take action on each one. We hypothesized that
19. Design time!
20. Job to be done I want to see the status of my store at a glance.
27. Build & Deliver
42. Listen
44. When will this ship? Cool story, but
45. Today! Alpha
46. Revenue Report
52. Orders Report
56. github.com/woocommerce/wc-admin
57. What’s next? Post Alpha
58. ✅ Revenue ✅ Orders Products Categories Stock Coupons Taxes Downloads Customers All the reports
61. How to get involved Wrapping up
63. github.com/timmyc/wcs-example-report
64. Thank You! WooSesh 2018