Matomo Analytics - the new kid on the block - MeasureFest (BrightonSEO Oct 2024)

This is a presentation about Matomo Analytics, a free and open-source alternative to Google Analytics.

The presentation discusses the growing popularity of Matomo in response to concerns about data privacy, compliance, and ownership. It highlights Matomo's key features, including data ownership, GDPR and CCPA compliance, and advanced data governance.

The source also explores the different deployment options for Matomo, including cloud, on-premise, and integration with Content Management Systems.

Finally, the presentation compares Matomo's user interface and functionality to Google Analytics, and examines Matomo's potential to become a major player in the analytics market.

Transcript

1. Matomo Analytics – the new kid on the block Kiera Monaghan Freelance Digital Analytics Consultant Speakerdeck.com/kieramonaghan /in/kieramonaghan/ #brightsonseo
2. Have you heard of Google analytics? /in/kieramonaghan/ #brightsonseo
3. Have you heard of Matomo analytics? /in/kieramonaghan/ #brightsonseo
4. Piwik Matomo 2018 2007 /in/kieramonaghan/ #brightsonseo
5. 正直 = Honesty. /in/kieramonaghan/ #brightsonseo
6. A story as biblical as David and Goliath. /in/kieramonaghan/ #brightsonseo
7. 14 million 1 million websites use Matomo websites use Google January 2024 – GA4.com - ‘Google Analytics 4 Stats 2024’ , https://ga4.com/ga4-stats /in/kieramonaghan/ #brightsonseo
8. The tide is turning… /in/kieramonaghan/ #brightsonseo
9. Rise of privacy advocates /in/kieramonaghan/ #brightsonseo
10. 1. Concerns about data ownership. 2. Fines under data compliance. 3. Worries over data governance. /in/kieramonaghan/ #brightsonseo
11. Government rules increasing /in/kieramonaghan/ #brightsonseo
12. 1. Google has been under the scrutiny of GDPR regulations. 2. Transparent advertising to be practiced under the Digital Services Act. 3. Enacted and changing US state privacy policies. /in/kieramonaghan/ #brightsonseo
13. “71% (of customers) would stop doing business with a company for giving away their sensitive data without permission” - McKinsey study /in/kieramonaghan/ #brightsonseo
14. Why Matomo? /in/kieramonaghan/ #brightsonseo
15. 1. Matomo gives you full data ownership. 2. It adheres to GDPR and CCPA rules making it data compliant. 3. You control security and storage; enhanced data governance. /in/kieramonaghan/ #brightsonseo
16. 4. Offers behavior data with reports, insights and API usage. 5. United Nations, and SEO sites Majestic and Ahrefs as clients. /in/kieramonaghan/ #brightsonseo
17. How does it work? /in/kieramonaghan/ #brightsonseo
18. Data collected via a JavaScript tracker. /in/kieramonaghan/ #brightsonseo
19. Does not use tracking cookies and does not access log files on your server. /in/kieramonaghan/ #brightsonseo
20. Universal Device Detection library is used to detect the browser, operating system, and device. /in/kieramonaghan/ #brightsonseo
21. Some data is stored in first party cookies and then collected. /in/kieramonaghan/ #brightsonseo
22. How do I install it into my environment? /in/kieramonaghan/ #brightsonseo
23. Cloud On-Premise Content Management System /in/kieramonaghan/ #brightsonseo
24. Cloud. /in/kieramonaghan/ #brightsonseo
25. Cloud. Matomo Cloud Business 50,000 hits monthly: £20.40 Free 21-day trial Automatic software updates, free customer support, full control and ownership of your data. Matomo delivers maintenance, security, backups and updates. Matomo can track and host for you. /in/kieramonaghan/ #brightsonseo
26. On-Premise (self-hosted). /in/kieramonaghan/ #brightsonseo
27. On-Premise (self-hosted). Free to use, with no data limits: £00.00 Free to download Data remains under your control. Guidance is available for installation on Linux Debian and Windows servers. Further resources available on maintaining Matomo Analytics, focusing on security, updates, and troubleshooting. 10% of World’s top 10,000 websites use on- premise for their analytics. /in/kieramonaghan/ #brightsonseo
28. Content Management Systems. /in/kieramonaghan/ #brightsonseo
29. Content Management Systems. Matomo Cloud Business 50,000 hits monthly: £20.40 Free Easy installation for 100+ technologies such as WordPress, Squarespace and Drupal. Full ownership and full control over your data. Still protects privacy of your users. /in/kieramonaghan/ #brightsonseo
30. What is it like? /in/kieramonaghan/ #brightsonseo
31. What are the pros? /in/kieramonaghan/ #brightsonseo
32. User Interface /in/kieramonaghan/ #brightsonseo
33. User Interface /in/kieramonaghan/ #brightsonseo
34. User Interface /in/kieramonaghan/ #brightsonseo
35. User Interface /in/kieramonaghan/ #brightsonseo
36. 1. 2. 3. Wealth of data. Flexibility. Additional functionality. /in/kieramonaghan/ #brightsonseo
37. What are the cons? /in/kieramonaghan/ #brightsonseo
38. User Interface /in/kieramonaghan/ #brightsonseo
39. User Interface /in/kieramonaghan/ #brightsonseo
40. User Interface /in/kieramonaghan/ #brightsonseo
41. 1. 2. 3. User Interface. Data export. Education. /in/kieramonaghan/ #brightsonseo
42. /in/kieramonaghan/ #brightsonseo
43. 8.5% 50.5% None Google 1 January 2024 – W3 Techs - ‘Historical yearly trends in the usage statistics of traffic analysis tools for websites’ , https://w3techs.com/technologies/history_overview/traffic_analysis/all/y Matomo 39.4% Others 1.6% 2024
44. Is Matomo the future? /in/kieramonaghan/ #brightsonseo
45. Do you think Matomo has a (sling) shot at challenging Google? /in/kieramonaghan/ #brightsonseo
46. Hey, I’m Kiera I deliver great user experiences online by utilising analytics data to its full potential, connect with me. + www.digitalanalyticsconsultant.co.uk /in/kieramonaghan/ #brightsonseo