Google Analytics 4 vs. Adobe Analytics

This document compares Google Analytics 4 (GA4) and Adobe Analytics, two popular analytics platforms.

Transcript

1. Google Analytics 4 vs. Adobe Analytics. /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
2. Features /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
3. Google Analytics 4 (GA4). • Realtime reporting. • Audience segmentation (with other products). • Pre-configured reports. • AI-insights. • Standardised data visualisations. • Simple user interface. Adobe Analytics. • Realtime reporting. • Audience segmentation functionality. • Customisable reports. • AI-insights; using past data to forecast future behaviour/s, user trends, traffic acquisition. • Advanced data visualisation options. • Slightly more complex user interface vs.
4. User Interface /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
5. User Interface – Google Analytics 4 (GA4). Navigate to reports, explorations, advertising and admin. Switch between accounts and properties. Access other products, get help and manage accounts. Search.
6. User Interface – Adobe Analytics. Components tab features segments, calculated metrics and more. Workspace is shown by default and shows projects, and mobile scorecards. Tools tab offers data warehouse and advanced features.
7. Integrations /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
8. Google Analytics 4 (GA4) has a walled garden approach, offering a rolodex of Google suite products to plug in.
9. Adobe Analytics is similar, offering Adobe products such as Audience Analytics, Target, and so on, but also offers 3rd party integrations.
10. GDPR & HIPAA Compliance /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
11. Google Analytics 4 (GA4) is not compliant in several countries due to data transfers to the U.S and is not HIPAA compliant.
12. Adobe Analytics states it is GDPR compliant but does not appear to be HIPAA compliant.
13. Data Collection /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
14. Google Analytics 4 (GA4) Event based and user-level data collection, with ability to export data to BigQuery – build out the customer journey across every channel. Data Collection. Adobe Analytics User-level data collection that also offers ability to go beyond website data collection by integrating with other programs in Adobe Experience Platform – build out the customer journey across every channel.
15. Data Retention /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
16. + 14 Google Analytics 4 (GA4) has a data retention policy of 14 months, but the availability to go up to 50 months in GA360.
17. + 25 Adobe Analytics has 25 months as the default, but you can pay more to retain data for up to 10 years.
18. Pricing /in/kieramonaghan/ Speakerdeck.com/kieramonaghan www.digitalanalyticsconsultant.co.uk
19. Pricing. $150,000.00 Google Analytics 4 (GA4) No free version available. Select, Prime and Ultimate Packages – no prices on-site. $???,???.?? Adobe Analytics vs. Free version available. 360 version available: Per annum. Per annum.
20. Hey, I’m Kiera I deliver great user experiences online by utilising analytics data to its full potential, connect with me. + www.digitalanalyticsconsultant.co.uk /in/kieramonaghan/ Speakerdeck.com/kieramonaghan