Growth Hacking App Stores

How do you make your app stand out in a crowded app store. Growth Hacking is simply marketing, with a tight budget and focussing on driving your primary metrics for growth.

Transcript

1. GROWTH HACKING APPSTORES By @kimenye | Tech4Africa | 3rd July 2013
2. Trevor Kimenye ABOUT ME Software Maker @kimenye
3. GROWTH HACKING? WHAT IS
4. METRICS | RESOURCES | SCALE A Growth Hacker really is just a marketer -Mashable
5. IT NECESSARY? WHY IS
6. SIX YEARS AGO No 3rd Party Apps
7. MANY FART APPS LATER iOS 7 ~50 billion Downloads ~1 million Apps $8 billion paid to developers
8. WHAT ABOUT THE OTHERS?
9. ~48b Downloads ~800k apps ~X Downloads ~135k apps ~6M downloads / day ~X k apps ~5b Downloads ~120k apps
10. MVITUS... LETS TALK #mvitus (Collective Noun) - /mvituz/ a negative term coined from the naming of apps with the letter ‘m’ - denoting Mobile. e.g. M-PESA, M-TORCH
11. THE JOURNEY - Paul Graham
12. THE STRATEGY? WHAT IS
13. ACQUIRE | ACTIVATE | RETAIN Only Active Users refer other users...
14. THE TACTICS? WHAT ARE
15. LANDING PAGES
16. INSTAGRAM 3 YEARS AGO
17. INSTAGRAM TODAY
18. PLATFORM EXCLUSIVITY
19. INSTAGRAM JOURNEY 2010 2M Users iOS Only 2011 15M Users 2012 30M Users 2012 April Android version launched 1M Users downloaded Acquired by Facebook
20. LESSONS LEARNT PATIENCE | COURAGE
21. LESS IS MORE
22. I see my job as simplifying Mxit... Take out features if needed... Mxit VP Apps & Developer Relations Mxit has over 3M downloads - Andy Volk
23. ONE METRIC THAT MATTERS What is the one core activity of your product?
24. TWITTER Once a user follows 30 people they remain active... - Twitter FOLLOW 5 | ON-BOARDING
25. PAID VS FREE APPS
26. INSIGHTS More than 50% of Google Play Revenue goes to just 25 developers 80% of Paid Apps on Google Play have not sold over 100 copies
27. LOCAL INSIGHTS
28. MATATU INSIGHTS #1 Top Free Game #7 Top Free Apps BUILD LOCAL | TARGET GLOBAL
29. NEGATIVE REVIEWS
30. I would rather buy I Am Rich Seriously, even if it were free I made a better app with one day of programming. Whiter teeth guaranteed Since I started using this App, I’ve noticed my teeth getting whiter and whiter. I wonder why no one has researched into how regular smile can whiten your teeth...
31. WHAT TO DO? - DRIVE IN-APP REVIEWS - DON’T FAKE REVIEWS - CHECK OUT APP REVIEW SITES
32. CREATING CONTROVERSY
33. LOCAL STORIES 910k Downloads Nokia Ovi Store Nokia S40 Platforms BOP | EMERGING MARKETS
34. LOCAL STORIES 5M Downloads Nokia S40 Platforms UTILITY | EMERGING MARKETS
35. HOMEWORK A / B Testing Does having many apps on a Store help? Invite Spamming - Good or Bad? Partnerships
36. QUESTIONS?