Agile for the Creative Industries

How does the Agile Manifesto translate for a creative industry such as Digital Marketing? Using Mad Men as a plot device, this presentation tackles how Sprout is using Agile.

Transcript

1. AGILEFOR CREATIVE INDUSTRIES Trevor Kimenye | @kimenye Agile Africa 2013
2. KIMENYE TREVOR Software Maker Starring as @kimenye
3. SMOKE DRINK CREATE “We drink because its what men do...” Roger Sterling
4. DEAD MAD MEN WALKING
5. “Nostalgia, it’s delicate, but potent” Don Draper IN BACK TIME
6. Client Agency Production
7. I want to shout THESHOUT About what buddy? I know which people to shout at I know where those people are I can make you shout sound really cool Your shout packaged as requested, loud SHOUT OUT
8. THE HEIRARCHY Business Director Roger Sterling Creative Director Don Draper
9. “Being with a client is like being in a marriage. Some- times you get in it for the wrong reasons, and eventually they hit you in the face...” Roger Sterling THE PROBLEM
10. NEWMEDIA Do you ever get that feeling that we are sit- ting on something really really big... ?
12. “That’s the way it works for some. ” Joan Harris OUR MANIFESTO
13. “Nobody knows what I’m doing. It’s good for mystique. ” Roger Sterling WORKING TOGETHER
14. “The day you sign a client is the day you start losing them. ” Roger Sterling SATISFY EARLY CUSTOMER
15. “Change isn’t good or bad, it just is. ” Don Draper CHANGEIS GOOD
16. “What you call love, was invented by guys like me. To sell nylons. ” Don Draper CREATIVES INVENT
17. VALUE IS SWEET Insert Sugar Cane Retrive Juice
18. VALUE IS LEAN
19. “The Most Important Part of communication is to hear what isn’t being said.” Peter Drucker OPEN COMMUNICATION (NOT FROM MAD MEN)
20. OURCHALLENGES Timeboxing Creativity Agency Culture
21. AGILE DESIGN Sketches VS Hi-Fi Pairing
22. For your Marketing Needs and Shit THE AGENCY
23. Turn your Android Phone into a motivational tool THE WHIP
24. CREDITS Travel Logistics ThoughtWorks SA Producer JCSE Art Direction @kibee