Driving Footfall through Social, Email & Mobile

How to use Social, Email & Mobile technologies to drive offline footfall to your stores / venues / events

Transcript

1. Driving Footfall via Email, Mobile & Social @kimenye | November 1st Nairobi Designer Master Class & PR Sessions
2. Trevor Kimenye ABOUT ME Software Maker @kimenye
3. WE MAKE STUFF FROM THE INTERNET
6. OUR CLIENTS
8. OUR OBSERVATIONS 20% of emails were opened 3% of receipients clicked on a link How many translated to actual sales?
9. WHERE WERE THEY OPENED?
10. WHERE WERE THEY OPENED? 29% ? ? 40% ? 31%
11. WHERE WERE THEY OPENED? Desktop Web Mobile 29% 40% 31%
12. Lots of Love for Social Media Links WHERE ARE THEY CLICKING?
13. KiKoRomeo Before Rugby 7s
14. Lots of Love for Social Media Links
15. Lots of Love for Social Media Links HOW DO YOU CONVERT?
18. AVG Cost / Email : 10 cents AVG Cost / SMS: 1.5 - 2 KES. If your database is 5000 subscribers, and 3% click to convert, how many dresses do you need to sell? WHAT IS THE ROI? 500KES + 300KES - (Your Discount)
19. Email: hello@pepemail.co.ke Tel: 0705 866 564 Twitter: @pepemailke Web: http://pepemail.co.ke LETS TALK