Weekly Print Publications & Online Comparisons

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1. Base: 170,200 Yakima County adults Source; 2012 Scarbough Report R2, Yakima/Pasco/Richland/Kennewick DMA, Yakima County, WA. Avg. Issue Audience % Adult Market Reach Weekly Print Publications Discover Yakima Valley 14,100 8% El Sol de Yakima 26,400 16% Playdate 13,200 8% Yakima Magazine 27,100 16% Yakima Valley Business Times 19,800 12% Sample size currently too small to measure: El Mundo The Hermiston Herald Review/Independent Avg. Monthly Visitors % Adult Market Reach 104,000 61% 55,200 32% 48,800 29% 38,300 23% 30,100 18% 27,700 16% 19,800 12% 12,700 8% 10,400 6% 10,000 6% 6,000 4% 5,200 3% 5,000 3% 4,800 3% 4,700 3% 3,000 2% 1,900 1% 1,700 1% 1,100 1% Bing.com KIMATV.com Yakima County Media Audience & Reach Comparisons (Yakima County, WA) Online Sites Visited past 30 days yearly magazine weekly newspaper 6 times/year magazine 7 times/year magazine 2 times/month newspaper Frequency MapQuest MSN 2 times/week newspaper weekly newspaper weekly newspaper DiscoverYakimaValley.com Cars.com (Current Release Only) Internet SeattleTimes.com (Current Release Only) Jobs509.com YakimaMagazine.com DailyRecordNews.com MyFOXYakima.com Charter.net KNDU.com AutoTrader.com Tri-CityHerald.com KAPPTV.com Google Yahoo! Yakima-Herald.com