iOSDC-day3-がっつりやるリアルタイムキャンペーン分析

iOSDCの講演した資料です

Transcript

1. Solution Architect Tsukagoshi Keisuke 2018/9/2      
   
2. Who am I ? ba c @ B A Mobile / DevOps / Serverless / Microservices O W S = J S
3. Proposal .MJDR8 )' +0 52$9>FHOX= WCXE8 #-41>FHOX/85! 4.-41U:VH<P / 8(& ,-52# Amazon Pinpoint8#6,Event Stream8"* .U:VH<P82#GJDSW+0U:VH<P -8&3/:X?K@IQ,%78(&OXBK;W A8&3/NFLMT@K;F8
   "2#
4. Amazon Pinpoint 
   
   
5. # • iOS12  2.+4 %.2081 • 58*8'7)8,371$ 26(/&- • Amazon Pinpoint # • Amazon Pinpoint  
    • AWS $
   !" Advanced $
6.  
     
7. iOS($!) • ($!) (%-,.% 40% • ($!) .(-,.% 2% • '.#&*"($!) 8% • DL 1(+ 
   21% • 90 (+
   71%
8. iOS12 ; FE push * • L_cZ* • [SRcPQ`SU<* @TXSK@L_cZ • @( • H^cTG6:9- ?*&GMbTac _;4E •  9>0;+ • NIbUCWVc$G JY?79;@* • Siri@* • Siri3/]cO3=@* ?79@2 "7/ *@&G)5 • , >* • .2D@'! >=@,%> G/1 C8A\cU
   ;B #? https://www.apple.com/jp/ios/ios-12-preview/features/
9. iOS12 
   push    Siri  https://www.apple.com/jp/newsroom/2018/06/ios-12-introduces-new-features-to-reduce-interruptions-and- manage-screen-time/
10.  
     https://www.apple.com/jp/newsroom/2018/06/ios-12-introduces-new-features-to-reduce-interruptions-and- manage-screen-time/ •      • Delivery Prominently • Delivery Quietly • Turn Off…
11. Provisional Authorization  •   • 
    •     https://developer.apple.com/videos/play/wwdc2018/710
12. (+,0514-.% '% • Provisional Authorization #
    /-*2' "$% % • 35)5 /-*2  ' %#% 14-. '%(+,05 &!
13.  
      
14. PNIT#9QXINE • PNIT#9 • #B".A 8%09PNIT#4UXHX878B,/ 1')B8.A • NG : CPVB -3:-' • OK : GXOK8GDWCNP-3<?(%B -3<?( • @!;
    89&ASNLXJB"A • UXHX*B.A:69*&A) • =23'A+5>@< 9&A+5) • =23'A+5B.A:6*$') • @!;87?7'MDRWF4PNIT#B"A
15.  "+.)!3$02   /3#3"+.)!3$02 /3#3% ,2( &+2  '-*1
     
16. @_YTb+B[O]YOB • L_dK3.=B_YTb+ • chSh5L_dK 9I.K 80:B.)A _YTb9I>0"@VPUbhe_YTbFHDNh_gfh\ Ci;46@I • _YTb+A K2JI • A'4K(>8@2
    %@`YWhUC&9I • $ B 5 <;`YWhUC8E92 • ,@Xa^e=`YWhUK*I • #0Rg[gZB!/0chShB @?4G,@ Xa^e=`YWhUK-9I7>=chShMgQhUB C15I
17. "%%$%  5    !' +"   *$ +"   ,  
      %&
      #()$
    %#  ! 
18. Amazon Pinpoint   
    
19. Amazon Pinpoint 
    
    
20. Amazon Pinpoint    8>137#B: =B(B 
      $*.9B 6B-4>"+;1 ,B) 0<5?
    (Mobile Push / SMS / E-mail) /"@%3;1,B) =B(B  ,&;3  .B'2!A& 1 2 3
21. 
    
22. Pinpoint
        2 2 2 2 • N R b D • b B AWaA S EAC C B 2
23. Pinpoint
       ke T 01 D T 01 ic / n : http://docs.aws.amazon.com/ja_jp/pinpoint/latest/userguide/campaigns-message.html#campaigns-message- variables
24.   
    O S a :{ u i e A e rn m a 27 1 O s } 1 a 1
25.   
    O S a :{ u i e A e rn m a 27 1 O s } 1 a 1
26. 
     • 
     • Mobile Push • Email • SMS • (  ) • 
     • Standard • A/B test
27.   
    O S a :{ u i e A e rn m a 27 1 O s } 1 a 1
28. 
      • • • A • O • A • • • S • • 1 • 0
29.   
    O S a :{ u i e A e rn m a 27 1 O s } 1 a 1
30.    • 
     • Standard • Silent •   • {{Attribute.Name}} • OpenAction • Open App • Go to URL • Open deep link
31.   
    O S a :{ u i e A e rn m a 27 1 O s } 1 a 1
32. 
     •
     • 
    • 
    • Once/Hourly/Daily/ Weekly/Monthly •
      • Quiet Time
33. 
    
34.    (1
     ) 1. Delivery metrics 1. Open rate 2. Delivery rate 3. Users messaged 2. Campaign session heat map 3. Campaign metrics 1. Sent 2. Delivered 3. Directly opened
35. 
     (A/B  )    • Delivery rate • Open rate
36. 
       
37. SDK     
    
38. SDK     
    
39. 
        
40. 
        2 2 1 1 : 8 2 0 1 8 " 2 2 1 9 9 2 1 E 9 2
41.      
    
42.  
    -    
          ! % % - 1 - 0
43. Pinpoint
    
    
44. AWS Lambda 48" • #ISMV8 • Lambda>12#ISMV> 0<-4+3,< • WebOJDT%Facebook Messenger 65'6#+  • 6QJGYE8 • !7 Lambda *; DB >/7QJGYE>
    =< • DynamoDB7WCQXL8RKVKYH>=2),%Lambda *;0<-438?FFQ >Push0<65& • @SXPYXNJA • #7 Lambda >NJA0<-4+3,< • .47Lambda$3DB>/2! NUB> /%!/2:( 789!0<
45. 
       • &*    &* $( • 
    "  
    # !')%
    $(  
46.    
     • 5 .: • 4 • 4 • • M • • 21 ,2 0 , 3
47. on SP t cp / g : At SP a i A A t a / / t g 2 l l u3    
    
48. Pinpoint
    
49. Amazon Pinpoint 
     1 -A4 F4 Wy rlnvh • g ce / A ay rlnvPW f yu h f K / A o sM d t h f • /. vMn b - mM 1 -A4 hjy _ / A n kj v oMwh f : A D 3HD 3 3 A A 32 A 3 D A C F A4 D AD A : wm z v p y oMwh f K 1 -A4 F4 Wp y jy h S f iW f hN
50.    
    )( import AWSPinpoint @UIApplicationMainclass AppDelegate: UIResponder, UIApplicationDelegate { var pinpoint: AWSPinpoint? func application(application: UIApplication, didFinishLaunchingWithOptions launchOptions: [NSObject: AnyObject]?) -> Bool { pinpoint = AWSPinpoint.init( configuration:AWSPinpointConfiguration. defaultPinpointConfigurationWithLaunchOptions(launchOptions)) return true }
51.    
    )( func application(application: UIApplication, didRegisterForRemoteNotificationsWithDeviceToken deviceToken: NSData) { pinpoint!.notificationManager. interceptDidRegisterForRemoteNotificationsWithDeviceToken(deviceToken) (snip) func application(application: UIApplication, didReceiveRemoteNotification u serInfo: [NSObject : AnyObject], fetchCompletionHandler completionHandler: (UIBackgroundFetchResult) -> Void) { pinpoint!.notificationManager.interceptDidReceiveRemoteNotification( userInfo, fetchCompletionHandler: completionHandler) (snip)
52.    
    )( let pinpointAnalyticsClient = pinpointClient.analyticsClient let event = pinpointAnalyticsClient.createEvent(withEventType: "SearchButtonClick") event.addAttribute(" ", forKey: "Keyword") // event.addMetric(NSNumber(value: 123, forKey: "SomeMetric") pinpointAnalyticsClient.record(event) pinpointAnalyticsClient.submitEvents()  
     )( let pinpointTargetingClient = pinpointClient.targetingClient pinpointTargetingClient.addAttribute(["Pinpoint"], forKey: "FavoriteServices") pinpointTargetingClient.updateEndpointProfile()
53.    Pinpoint 
    
54. 
     Amazon S3, Amazon Kinesis Streams  • 
       •    
55. 3G 3 3 3 3 3G ) D 3G 3 3G B 3G E .A B D AF 3G D 3B 3A 3G , 3 3 SI QM KRPH 3G , B B 3 F B 3G , B B A 3 B 3G , B B ( A B   
    
56. O M P V l        
    / 3 / O   
         • S MM V l C A n • / NbMD AJ / 3 / K lNt C • e N V i    W S No A V t N N tp Pinpoint 
       
57. AI 
      https://aws.amazon.com/jp/blogs/messaging-and-targeting/creating-an-ai-powered-marketing-solution-for- sentiment-analysis-and-engagement/
58. 
    Amazon Pinpoint https://aws.amazon.com/jp/blogs/machine-learning/amazon-pinpoint-campaigns-driven-by-machine-learning- on-amazon-sagemaker/
59. Happy coding with Pinpoint! Amazon Pinpoint 
         Amazon Pinpoint