Alternatives to the Traditional Website Design Process

Ed4c34b3896f197547029e30ac34c645?s=47 Kyle Huberman
November 15, 2013

Alternatives to the Traditional Website Design Process

Wordcamp Edmonton, Nov. 15, 2013

Ed4c34b3896f197547029e30ac34c645?s=128

Kyle Huberman

November 15, 2013
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Transcript

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    Invoice... Bill to: Serenity Total Body Clinic 10031– 136 St.

    Edmonton, AB T5P 4Y1 Client #: 001 Invoice Date: July 17 2003 Invoice #: 00101 Invoice Information: # Description Quantity Expiry Unit Price Total 1 Home Page 1 ~~~ $60 $60.00 2 Major Page 2 ~~~ $15 $30 3 Minor Page 16 ~~~ $10 $160 4 Products 11 ~~~ $7 $77 5 Hosting 20 Months March 1 2005 $ 0 / Month $0.00 Subtotal $327.00 Miscellaneous 0.00 Total $327.00
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    ALL ABOUT ME! • U of A • Failed dreams

    of being a doctor • No dreams of being a lawyer
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    How does someone run a one person website design and

    development company without actually being talented at website design or development?
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    WHY THE ALTERNATIVE? • Budget is always the primary one.

    Not every company has a well endowed & ample budget. • Missing Skill Set. We can’t get into Hogwarts (Med School) • Time.
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    WHEN TO OUTSOURCE • When you need the work done

    cheap and quick….but it’s going to be buggy. They’ll take you 80% of the way there. • When you need work done overnight. Use time zones to your advantage. • When you need technical or research work done.
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    OUTSOURCING TIPS & TRICKS 1. Say in your proposal that

    if they do a good job more work will be coming. 2. Regardless of what the freelancer ranks their English skill level at, always communicate with them like they are in grade 5.
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    OUTSOURCING TIPS & TRICKS 3. Don’t be afraid to request

    a Skype call. 4. Be very, very specific in your spec sheets to them. Just because you are outsourcing does not mean you don’t have to do any work.
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    OUTSOURCING TIPS & TRICKS 5. Just because you talk to

    them like they are in grade 5, don’t treat them like they are in grade 5. 6. If someone does a really good job, don’t be afraid to bonus them a small amount at the end. It’s like a restaurant tip.
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    WHEN TO USE 99DESIGNS • When you need a logo

    fast. • When you know exactly what you want. • When you don’t have any clue what you want.
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    PRO TIP It really, really helps if you know what

    you’re doing in Illustrator.
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    99DESIGNS TIPS & TRICKS 1. The logos you get are

    only going to be as good as the design briefs you write. 2. You need to comment lots.
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    99DESIGNS TIPS & TRICKS 3. Don’t use it for Website

    design work 4. Don’t be afraid to make comments that refers to what you like about other designers, it’s a competition, treat it as such.
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    WHEN TO USE THEMES • When you don’t need a

    very customized solution. • When the client needs multiple sites, this is a perfect solution. • If you know enough Wordpress to get by, but not enough to customize your own solution. • When you need something cheaply done.
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    PURCHASING THEMES TIPS & TRICKS 1. Always choose for functionality,

    don’t choose for design. 2. Take a look at the theme makers other themes, especially if you’re buying a newly released one. Check to see if they update themes for newer WP version and if they have decent support in the comments section.
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    PURCHASING THEMES TIPS & TRICKS 3. Don’t purchase themes that

    haven’t been updated in the last 6 months. 4. Don’t get wow’d by the images in the theme or the content. 5. Think ahead about how your own content will look in the theme.
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    CONCLUSIONS • In order to solve your clients needs, you

    sometimes need to use non-traditional methods • There’s nothing wrong with having people you don’t know do work for you. • You can’t outsource everything. Some talent is required.