Sales Marker Culture Book(English)

Transcript

2. Culture Book Welcome to Sales Marker
3. Culture Book Culture Book 01. COMPANY 02. PURPOSE / VALUE 03. PRODUCT 04. WORKSTYLE 05. RECRUIT
5. Culture Book 01. COMPANY PROFILE Company Name Sales Marker Co., Ltd. CEO Ukyo Ogasawara Founded July 29, 2021 Capital 100 million yen Business Development and operation of Intent Sales SaaS "Sales Marker” Address 23F, Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo Members 211 (including 4 executives and contractors) ※ As of July 1st, 2024
6. 01. COMPANY - C E O - Culture Book Ukyo Ogasawara CEO 小笠原 羽恭 ・System development for major financial institutions ・New business development leader / R&D ・Winner of Asia Hackathon ・Development of blockchain platform ・Launch of new company BOOSTRY with Nomura HD and NRI ・Strategic planning for new business (enterprise client with 2 trillion yen revenue ) ・Sales strategy planning (Enterprise client with 1 trillion yen revenue) ・DX strategy using AI (Enterprise client with 1.5 trillion yen revenue) ・Launch of Sales Marker ・Seed Funding, Series A Funding (600 million yen in total) ・Selected as a semi-finalist in B dash Camp ・Wall Street Journal publication ・Nominated for Forbes 30 Under 30 Asia List ・Spoke at Monosugoi(ものすごい) Venture Exhibition ・Spoke on PIVOT / TBS Radio / Nikkei Newspaper / Saleszine / Markezine 2018 2019 2020 2021
7. 01. COMPANY - M a n a g e m e n t Te a m - Culture Book Ukyo Ogasawara CEO 小笠原 羽恭 ‡ Forbes 30 Under 30 Asia Lisw ‡ Intent Sales Pioneeq ‡ Spoke on PIVOT / TBS Radio / Nikkei Newspaper / Forbes / WSJ / Saleszine / Markezin“ ‡ SaaS sales strategy planning for a client with sales revenue of 1 trillion yem ‡ New business strategy planning for a client with sales revenue of 2 trillion yem ‡ Winner of the Asia Hackathon (3 timesY ‡ The book titled "Intent Sales - A Cutting- Edge Model for Leveraging Interest [Intent] Data to Continuously Increase Sales, Practiced by 60% of U.S. Companies" Shintaro Ogiwara COO 荻原 慎太郎 ‡ Forbes 30 Under 30 Asia Lisw ‡ Consulted over 500 companies in new business development sales as the Intent Sales Consultant Pioneeq ‡ Ranked #1 in sales revenue ranking for a business unit at Keyence (achieved 400% growth over previous yearY ‡ Launched sales team at a voice startup, in charge of Sales Strategy & Product Desigm ‡ Spoken at multiple domestic and international conferences, including IVS and Collision. Shin Chen CTO 陳 晨 ‡ Forbes 30 Under 30 Asia Listè ‡ Master’s degree from Washington University in St.Louisè ‡ Integration, Design, Development and data analysis of Big Data Infrastructur“ ‡ Product management and system design as the development manager of real-time monitoring systeë ‡ Azure Big Data Specialisw ‡ Winner of Asia Hackathon (3 times) Shunya Watanabe Co-Founder/Executive 渡邉 駿也 ‡ Forbes 30 Under 30 Asia Lisw ‡ Bachelor’s of Computer Science from New York University Abu Dhac ‡ Customer Center Channel Developmenw ‡ Digitalization of public services and online platform developmenw ‡ Worked on front-end development of a web app for online medication instructuctionW ‡ Winner of Asia Hackathon (3 times)
8. 01. COMPANY - M a n a g e m e n t Te a m - Culture Book Yoshikata Uehara CFO 上原 良賢 ’ Master’s from the University of Tokya ’ Worked at Ministry of Education, Culture, Sports, Science and Technology (MEXTe ’ Was in charged of mid-term strategy assessment support for financial institutions at Boston Consulting Group.„ ’ 10 years in PE investment in Ant Capital and Innovation Network Corporation of Japan„ ’ Was the CFO of several startup companies including LocoPartners, where he raised several billions of yen funding and led exits through M&A. Daisuke Ogasawara CHRO 小笠原 大輔 ’ Joined now PERSOL CAREER INC. as a new graduate and worked in the Human Resources Department and Sales for Engineering recruitment Service« ’ Worked in Sales and BtoB marketing for Bizreach, and build up new business as the Head of business development for Standby and HRMOS.„ ’ After working for COUNTERWORKS Inc. and as a independent consultant, joined Sales Marker as CHRO in June 2023 in charge of HR and Recruiting Naoya Oka CDO 岡 直哉 ’ Was in charge of creative direction of brand design for the entire company at Yahoo JapanÎ ’ Was appointed as the Head of the Creative Center directly under the CEO and the representative of the company's visual designers at Yahoo, where he received the title of “Black Belt”Î ’ Served as the general manager of the Brand Design division at LINE Yahoo Japan and then he joined Sales Marker as Chief Design Officer mainly engaged in the brand design strategy
9. ¥2.35B Series A
 Total Funding 01. COMPANY -Management Team- Culture Book
10. 01. COMPANY - B u s i n e s s G r o w t h - Culture Book YoY Growth Rate 604% Recent NRR 102% ※Apr 2024 ※Apr 2024 (Monthly) Continuity rate 99% Number of Clients 500+ Rapid growth with achieved in 2 years since release ARR of 1.75 billion yen
 ¥1.75B Mar 2023 Release 2 Years ago Mar Nov Jan May Jul Sep ¥100M ¥300M ¥900M Mar Nov May Sep
11. 01. COMPANY - B u s i n e s s G r o w t h - Culture Book Growing faster than 「 」, an indicator of 
 unicorn companies T2D3 What is T2D3? T2D3 is an acronym for (Triple, Triple, Double, Double, Double / Triple twice, Double three times) and was proposed by Neeraj Agrawal, a prominent figure in the cloud domain. In simple terms, it means that the amount of sales after the start of the service increases by 3 times, 3 times, 2 times, 2 times, and 2 times every year based on the previous year, aiming for “72 times” sales growth in 5 years.It is considered an indicator to measure the growth speed of SaaS startup companies.
12. 01. COMPANY - Co m p a n y H i s to r y - Culture Book Founded in 2021 and entering its fiscal year 3rd 2021/07 2022/02 2022/03 2022/12 2023/02 2023/03 2023/12 2024/03 2024/07 211 FTE 155FTE 113FTE 50FTE 40FTE 32FTE 5FTE 4FTE 4FTE Founded - Funding - Service Release 100+ clients within 9 months Series A - Organization Expansion 500+ Clients - Organization: 210+ Founded Seed Funding
 ¥50M Sales Marker Release Number of Clients 100+ Series A Funding ¥550M Number of Clients 300+ Number of Clients
 500+
13. 01. COMPANY - M e d i a T ra c k R e c o r d - Appeared in business video media “PIVOT” 【新規顧客開拓の３つのムダ】 営業プロセスを効率化せよ/顧客ニーズをリアルタイムに把握/AIで自動営業/日本初のインテントセールス支援 PIVOT：第1弾 Culture Book PIVOT：第2弾 PIVOT：第3弾
14. 01. COMPANY - M e d i a T ra c k R e c o r d - Numerous Media Appearances Culture Book
15. 01. COMPANY -Aw a r d s R e c e i v e d - Numerous awards received (Japan and Worldwidel) Culture Book
17. 02. PURPOSE / VALUE -PURPOSE- Culture Book Do you feel constrained by existing boundaries in your daily work? When people challenge themselves beyond the existing boundaries, they open up new avenues and innovation is born. With the power of AI and Intent Data, we are expanding business possibilities and creating a world where all people and companies can grow sustainably.  Join us in pushing the world forward by challenging the boundaries of what is possible. Creating a world where all people and businesses can challenge themselves beyond existing boundaries. PURPOSE
18. 02. PURPOSE / VALUE -VALUE- Culture Book VALUE Cross-Border Deliver excitement by challenging beyond existing boundaries Have respect for everyone, inside and outside the company Lead the growth of your business and grow yourself Respect for All Growth Leader
19. 02. PURPOSE / VALUE -VALUE- Culture Book VALUE Cross-Border Deliver excitement by challenging beyond existing boundaries. Always explore new paths without being bound by common sense, and maintain a passionate and inquisitive mind. Let's keep on doing new things and deliver excitement to people. Do Trying new things without being bound by conventional wisdom Don't Stuck in the conventional wisdom and not willing to try new things Do Implement new initiatives across occupational boundaries. Don't Performing only duties within the job category
20. 02. PURPOSE / VALUE -VALUE- Culture Book VALUE Respect for All Have respect for everyone, inside and outside the company Have respect for others, express our gratitude in words, and be sincere to everyone involved, both inside and outside the company. By respecting each other, we will create an environment where we can engage in friendly competition with our colleagues with smiles. Do We express our gratitude directly, both internally and externally. Don't Gratitude is not being conveyed to the other party. Do Respect for all work regardless of department Don't No respect for other departments and imposes responsibility on them
21. 02. PURPOSE / VALUE -VALUE- Culture Book VALUE Growth Leader Lead the growth of our business and grow ourselves To deliver our commitment to our customers’ success, we constantly continue to grow ourselves. Let’s lead the advancement of technology to grow companies around the world. Do Always learning new things and growing Don't Satisfied with the status quo and missing opportunities for growth Do Always pursuing business growth goals Don't Not aware of business growth goals
23. 03. PRODUCT - S e r v i c e - Culture Book INTENT SALES where you can meet customers who want your services
24. 03. PRODUCT - P r o b l e m - Culture Book Challenges in BtoB Sales Many companies face the following 3 challenges in developing new BtoB business. 
 Which challenge(s) applies to your companies mostly? N E E D S N E E D S Difficult to identify companies with needs Unable to approach companies/decision makers or it’s costly Difficult to obtain business meetings if the timing is not right Don't know which potential customers are interested in your products/services Creating a list is costly and difficult to achieve results without knowing the name of the person in charge Not able to know when potential customers want it, resulting in withholding of consideration and extended lead times ⁨ Problem 01 ⁨ Problem 02 ⁨ Problem 03 N O T H A N K S
25. 03. PRODUCT - R e a s o n s f o r l a u n c h i n g t h e s e r v i c e - Culture Book Why launch Sales Marker? Conventional sales methods based on “attribute data” could only be achieved by random hits, like a treasure hunt. In a rapidly changing market environment, we launched Sales Marker in the belief that we should realize targeted sales based on “behavioral data”. Filtering based on target hypothesis Industry Revenue Location Size Marketing Initiatives Criteria A Criteria B Criteria C Criteria D Criteria E random hits Filtering based on search behavior Industry Tool Optimization Competition needs-oriented Conventional Approach Intent Sales Treasure hunt approach A needs-oriented approach
26. 03. PRODUCT - S e r v i c e B a c k g r o u n d - Culture Book Background: 60% of the purchasing process takes place on the Web The BtoB buyer journey is becoming more complex, and a quick sales approach before the lead is generated is critical. It is necessary to analyze not only visits to the company's website, but also all web behavior. The buyer journey is becoming more complex. In many cases, the decision to buy has already been made before a potential customer becomes a lead Customer Journey theory up until now The actual B2B Buyer Journey It is assumed that the process of recognition to comparison is done on their own company’s media such as “Owned Media” and SNS Awareness Owned Media SNS Ads Interests Own Media SNS Ads White Paper Comparasion White Paper Email Seminars Purchase LP Business Meetings Retention Email Seminars Coupons Advocate Email Seminars Coupons 50% of the time in the recognition - comparison process is spent on third-party content It is important to approach prospects at an early stage before they are registered with MA/CRM tools. Source：https://www.gartner.com/en/sales/insights/b2b-buying-journey
27. 03. PRODUCT - A b o u t I n t e n t S a l e s - Culture Book What is Intent Sales? Sustainable business growth is possible by practicing “Intent Sales,” a new customer-driven sales method based on the needs (intent) identified from a company's search behavior. 4 Steps of Intent Sales Sustainable business growth model “Intent Wheel” By turning the intent wheel, sustainable business growth can be achieved. Targeting with “Customer- driven” approach based on the buyer journey Selecting departments and people who will consider adopting your services Create appealing content that matches the client's business and intent Multi-channel approach to customer needs Target companies based on intent Select targeted department and person Create an appeal tailored to their intent Multi-channel approach 1 2 3 4 Customer Intent Driven Intent Signal Intent Generation Intent Approach Buyer Journey Analysis Building a Value Proposition Multi-Channel Approach
28. Marketing 03. PRODUCT - A b o u t t h e “ I n t e n t W h e e l ” - Culture Book “Intent Wheel”, a mechanism for generating sustainable sales Sales Marker enables the “intent wheel,” a mechanism for generating sustainable sales. Intent signals detect search behavior generated by intent generation through marketing activities, and sales are generated through the execution of intent approaches. Intent Wheel Customer Intent Driven Intent Signal Intent Generation Intent Approach Sales Intent Ads Intent Form Intent Email Intent DM Intent SNS Intent Calls TV CM Taxi Ads Elevator Ads Intend Ads Outdoor Ads Video Ads
29. 03. PRODUCT - 4 f e a t u r e s o f t h e s e r v i c e . - Culture Book The 4 features of “Sales Marker” that realizes the intent wheel It is the next generation of Intent Sales SaaS that makes it possible to “identify and approach companies who are interested now”. Sales Marker's 2 major unique features that enable “Intent Sales” ②Sales Signals Multiple approaches without hassle External tool integration Company Data 5.1M Recruiting Data Technology Data People Data 5.6M Department Data 1.6M ①One of the largest database in Japan ③Multi-channel approach Signal Score Company A Company B 90⁨ score 85⁨ score Intent Data 5B Unique Algorithms ④ AI Sales x Workflow│Automatically approach companies which has needs now　　 ④ AI Sales x Workflow│Automatically approach companies which has needs now　　 Identify companies that have interests “right now” Mail Sending Feature インテントメール Form Sending Feature インテントフォーム Calling Feature Intent Call Postcard Mailing Feature Intent DM Ads Distribution Feature Intent Ads Intent SNS SNS message Feature ※In Development Automatic Automatic Automatic ＋ ＋
30. 03. PRODUCT - S e r v i c e F e a t u r e s - Culture Book ①Identify potential customers for your products in real time from a database of 5.1 million customers AIセールス セールスシグナル ターゲティング リスト アプローチ 分析 企業 部署 人物 保存した条件 現在の検索条件 条件保存 開始日 2023/07/03 端末数 1~20+ セグメント セールステックニーズ 企業 部署 人物 セールスシグナル 企業名 自社サイト訪問 企業保存リスト 案件 資金調達 情報の有無 規模・財務 業界 事業内容 活動 By combining the 5.1 million corporate databases with interest data based on web behavior history, it is possible to identify potential customers who are willing to purchase your company's products. Analyze customers' willingness to purchase based on interest data Sales Marker DB Company Database 5.1M Web Behavioral History Data Intent Data 50B Record To make it easier to connect, departmental phone number and people database are also available.
31. 03. PRODUCT - S e r v i c e F e a t u r e s - Culture Book ②Identify potential customers for your products in real time｜Keywords Setting Set keywords that are likely to be researched by potential customers who need your company's products. We recommend a combination of the names of your competitors' services and the problems your company's services can solve. -Marketing Support -Professional Talent comparison -Cross-functional Talent Detect and analyze interest growth by date and time through setting keywords -Service Name　 -Competitive Service Cancellation -Company Name ＋ To make it easier to connect, departmental phone number and people database are also available.
32. 03. PRODUCT - S e r v i c e F e a t u r e s - Culture Book ③Getting business meetings from Multi-Channel Approaches If you are too busy to use the system, you can take advantage of the multi- channel approach feature! Intent 
 Ads Intent
 Email Intent
 Form Intent 
 Calls Deliver programmatic ads to targeted companies Automatically send emails to target company email addresses Approach inquiry forms with AI Direct calls to the key decision maker made by specialized outbound team Providing appointments through any SNS matching service A letter handwritten by the robot on paper sent to the person in charge. Intent DM Intent SNS
33. 03. PRODUCT - 4 K e y P o i n t s a b o u t I n t e n t S a l e s - Culture Book The “4 Key Points” to Achieve Results in Intent Sales In order to achieve results with “Intent Sales,” a new customer-driven sales method based on the needs identified by a company's search behavior, it is extremely important to keep the following 4 points in mind: Targeting companies based on needs Targeting with “Customer-driven” approach based on intent Sales Signals ICP Analysis ICP Analysis Department Data People Data Sales Signals Value Proposition Analysis AI Sales (Generative AI) Sales Singals Intent Approach Automatic Workflow Step 01 Step 02 Step 03 Step 04 Select targeted department and people Selecting departments and persons who will consider adopting your services Create appeals tailored to their needs Create appealing content that matches the client's business and intent Multi-channel approaches Multi-channel approach tailored to customer needs
34. 03. PRODUCT - I n t e n t S a l e s R o a d m a p - Culture Book Intent Sales Winning Roadmap We help our clients in creating effective business opportunities through intent sales and business growth through intent wheel. Further Business Expansion with Intent Wheel Step 01 Step 02 Step 03 Preparation for start Start of operation Maximize results & improve structure through intent sales Intent Sales Strategic planning and preparation for launch Started collecting intent data and approaching intent Establish a winning pattern for generating effective business opportunities based on the results generated by the approach taken in Step 2. Step 04 Growth of the entire business from multiple angles through marketing, FS, HR, and business development by the intent wheel Preparation Period Structure Building Beginning of Outcome 1~3 years 6 months 1 month 1 year 5 months Stable Outcome Generation + Intent wheel firmly in place for business growth Stable Outcome Generation
35. 03. PRODUCT - P r o d u c t A d o p t i o n T ra c k R e c o r d - Culture Book More than 400 companies adopted our product in just 2 years A wide range of companies, from large corporations to fast-growing start-ups, have achieved results with Sales Marker.
36. 03. PRODUCT - M a r k e t E n v i r o n m e n t - Culture Book Vision of Target Expansion Vision of Business Expansion Type of information required for each type of job Entering from the sales market, where the need for competitive research is highest and the type of information needed is lowest. Sales Marketing Management Consulting New Business Development Basic information about the client company, press information, press releases of competitors, etc. Basic information on target companies, press information, competitor press releases, SNS information, HP access information, email open rates, etc. Market trends by industry, general overview of target industries, detailed information on target companies, financial information, information on mid-term management plan materials, etc. Market trends by industry, general overview of target industries, detailed information on target companies, financial information, mid-term business plans, business plans for their own operations, etc. Step1 Sales Step2 Marketing Step4 New Business Development Step3 Management Consulting Types of information needed Less More High cost of 
 info expansion Types of information needed
37. 03. PRODUCT - B u s i n e s s P l a n - Culture Book Future Vision Global expansion to Southeast Asia 2025 Large IPO (¥100 billion) 2028 Automation of
 New Business Development 2030 2022 Realization of Intent Sales 2023 Sales Automation 2024 AI-based sales forecasting Intent Auto S&M Prediction Global IPO Business
 Automation
39. 04. MEMBER -Engineering Team- Culture Book Our engineering team is made up of engineers from top tech companies in Japan and around the world. Engineer Examples of companies our engineering members are from
40. 04. MEMBER -Business Team- Culture Book Our Business team is made up of experienced Sales and Marketing professionals from large and growing companies with a strong sales workforce. Business Examples of the companies our Business team members are from
41. 04. MEMBER - Org Char t- Culture Book Corporate Planning Department CEO・COO Office Management Team Growth Department Business Growth / Sales Support / Events Sales 
 Department Consulting 
 Department Business Development Department Marketing
 Department Product 
 Markerting
 Department Engineering
 Department Design
 Department Corporate
 Department HR Department ・Branding Design ・Marketing Design ・Product Design (UI/UX Design) Ý AccountinØ Ý Labor ManagemenÚ Ý LegaÈ Ý FinancË Ý General AffairÔ Ý Sales ManagemenÚ Ý Information Systems Ý Product developmenÚ Ý Platform developmenÚ Ý Integratio Ý Data & A5 Ý Product ManagemenÚ Ý Customer Reliability EngineerinØ Ý Quality AssurancË Ý Product Support Ý Product MarketinØ Ý Customer Marketing Ý RecognitionV Ý BrandinØ Ý AdvertisinØ Ý Public RelationsV Ý Intent ApproacA Ý Content MarketinØ Ý Corporate SiteÔ Ý Marketing Ops Ý New business developmenÚ Ý Alliance Promotion Ý Intent Sales ConsultinØ Ý PlanninØ Ý Account SuccesÔ Ý Renewal Management Ý Inside SaleÔ Ý Sales PlanninØ Ý Enterprise SaleÔ Ý Partner Sales ・HR ・Recruiting
42. 04. MEMBER -Members Introduc tion- Culture Book Kazuki Umemura Sales Manager 梅村 和希 After graduating from the University of Washington, Kazuki returned to Japan and worked in corporate sales at Recruit. He was ranked No. 1 in sales among his peers. He also runs his own martial arts dojo. He is the first sales person to join the company and is currently the Sales Division Manager. Nobuyuki Sugita Sales Manager 杉田 信幸 Miyuko Ando Enterprise Sales 安藤 真結子 Sales Team With the mission of "Bringing passion to our colleagues and innovation to businesspersons around the world" through Intent Sales, we are working on sales activities to improve the top line of sales. We are building a system to maximize results through sales planning. After graduating from Keio University with a degree in Policy Studies, Nobuyuki joined a Japanese subsidiary of an overseas consumer goods company and worked as a general manager in the BtoC domain. At Sales Marker, he leads the enterprise team and is driving the shift to DX and digital sales for major companies. After graduating from Rikkyo University, Miyuko joined F&M Corporation, where she worked for 3 years as a FS for an accounting service, and then moved to the department handling the HR cloud software “Office Station” as a CS start-up member. Thereafter, she held the positions of PdM, CS Manager, Assistant to FS General Manager, and Sales Planning. Currently, she is a member of the Enterprise Sales Department of Sales Marker.
43. 04. MEMBER -Members Introduc tion- Culture Book Consulting Team The ISC(Intent Sales Consulting) team is a department that helps Sales Marker subscribers realize their ambitions. We do not merely provide support as a SaaS tool vendor, but are characterized by our strong consulting involvement in creating results, from strategy formulation to implementation and effectiveness verification, in order to solve the sales issues and realize the ideals of our clients. Sakura Shima Intent Sales Consultant 島 桜 After graduating, Sakura joined a general human resources company and in her first year, achieved the No.1 sales ranking for new services in Japan for three consecutive months. Currently, she is in charge of providing support to clients in their efforts to generate sales results. She specializes in setting up and strengthening organizations that can deliver results, both internally and externally. Ryo Hayasaka Intent Sales Consultant Leader 早坂 亮 After graduating, Ryo joined SMBC Nikko Securities, where he was in charge of new clients including a large corporation with annual sales of 150 billion yen and the largest religious corporation in the prefecture. He then joined CADDi, where he was in charge of CS and later launched the IS division. After that he was then in charge of business development at Akatsuki, where he grew the business to 1 billion yen in total distribution value within 2 years of its launch. Kenta Shirakawa Intent Sales Consultant Leader 白川 健太 Kenta joined F&M Corporation as a new graduate. He was engaged in launching FS, CS, IS, and seminar/webinar lecturers for HR SaaS and other services for corporations and sole proprietors. After that, he joined Salesforce Japan as an IS and team leader. Currently, as a team leader of ISC at Sales Marker, he is in charge of member management and promotion of company- wide cross-departmental projects.
44. 04. MEMBER -Members Introduc tion- Culture Book Biz-Dev Team The Business Development Department has the mission of "raising overall company performance through the exploration of new markets and expansion of existing ones." We are engaged in daily activities to launch new businesses, identify challenges in business strategy, promote alliances, and create tools for each team. Kai Hanada New Business Development Manager 花田 海 Kai joined Fivefox as a new graduate and achieved the highest national sales 4 times as a Comme des Garçons salesperson. He then moved to Innovation, where he served as both advertising sales and new business manager, earning the annual MVP award. Later, at Colorkrew, he led the HR Tech business, and at HiTTO (a Money Forward Group company), he worked as an AI chatbot business manager. Naoki Hayashi Product Marketing Manager 林 直樹 After graduating from Kyushu University, and working at a publishing house and an advertising agency, Naoki obtained a Master's degree (MA) in Innovation Management from Central Saint Martins, University of the Arts London. Upon returning to Japan in 2017, he served as a manager in Shiseido's business strategy department and as the head of product marketing for Bytedance's TikTok for Business in Japan. Product Marketing Team The P MM Department has adopted the mission "Bringing the appeal of S ales Marker' s product suite to everyone." I t consists of the P MM team, which builds product perception, and the C ustomer Marketing team, which enhances customer loyalty and retention rates.
45. 04. MEMBER -Members Introduc tion- Culture Book Marketing Team In the Marketing Department, we aim to create a paradigm shift in Japan's BtoB sales and marketing field by establishing a new category called "Intent Sales" Minori Nishida Marketing Manager 西田 美紀 After earning a bachelor's degree in Australia, Minori joined Servcorp, a leading rental office company, and received the International Top Seller award. She continued to work in sales and marketing, primarily with companies based in Australia and the USA, in charge of organizational establishment and team building across a wide range of areas including FS, IS, partner sales, and marketing. Meru Matsumoto PR 松本 芽瑠 Meru initially worked as a career counselor in human resource staffing, primarily responsible for call center recruitment, and achieved the highest number of hires national wide. She then moved to Gunosy, where she worked in public relations and recruitment PR before transitioning to a human resources role. She spent about three and a half years as a dedicated recruiter for new graduates and engineers, and later shifted to an executive secretary role. Takuya Nagashima Marketing Manager 永島 拓弥 Takuya firstly joined Septeni Japan as a new graduate, where he was responsible for strategizing and managing web marketing. He then moved to Nextbeat, where he worked in advertising sales expansion and achieved the highest order amount. Them he joined Algoage and was involved in establishing a BtoB marketing organization. After that, at Rakuten Payment, he developed strategies for integrated online and offline marketing.
46. 04. MEMBER -Members Introduc tion- Culture Book Product &
 Engineering Team The Product & Engineering team is responsible for the development and operation of Sales Marker and other new services with the mission of realizing the product vision of “growing sales of BtoB companies around the world through “Intent sales”. Pan Gu Engineering Manager 顧　 攀 Pan joined Indeed Japan as a new graduate. As a senior software engineer, he was responsible for new feature development projects. He then joined Google Japan, where he worked on improving the UGC functionality of Google Maps. Currently, he is an Engineering Manager at Sales Marker. Utkarsh Saxena Engineering Manger ウトカルシュ サクセナ After graduating from IIT, Roorke in 2018, Utkarsh joined the Identity Platform team at Mercari, where he was responsible for building and managing the authentication infrastructure for the Fintech sector. After being promoted to Lead and gaining experience in interviewing and team management, he joined Sales Marker as a Senior Backend Engineer looking for a bigger challenge. Currently, he is the Engineering Manager of the Core Platform team. Barbie Enokido QA Engineer バービー 榎戸 After graduating university, Barbie worked as a product owner in the gaming development industry in the Philippines. Then she moved to Japan and transitioned her career to a QA engineer. She has handled testing for mobile (Android and iOS) and web applications, ranging from startups specialized in SNS application development to major corporations like Rakuten. Currently, she is contributing to product quality improvement at Sales Marker as a QA engineer.
47. 04. MEMBER -Members Introduc tion- Culture Book Design Team In the Design Department, our mission is to "design a world where everyone can understand and implement “intent sales". The department is comprised of a team responsible for the UI/ UX of products, and a branding design team that handles the design of service sites, exhibitions, and events. Yuki Shimizu Design Team Manager 清水 勇貴 After graduating from Keio University, Yuki joined Yahoo Japan. As a designer and front- end engineer, he was responsible for the UI/ UX design and implementation of services like Yahoo Weather. Later, as the leader of the Yahoo News design team, he spearheaded the development and introduction of design systems. In 2021, he was seconded to Standby, where he worked on product growth. In 2023, he joined Sales Marker as the first designer, handling a wide range of tasks from creative production to product design. Mayu Kuramochi Designer 倉持 真佑 Mayu initially joined a dispensary as a medical administrative worker as a new graduate, primarily handling insurance claims. Later, she transitioned her career to become a web designer, where she was responsible for maintenance updates and creating and designing websites using WordPress at a web production company. At Sales Marker, she is in charge of design tasks related to marketing and branding. Satomi Ogawa Designer 小川 聡美 After giving birth, Satomi transitioned from a sommelier to a web designer. Starting in 2018, she worked in website creation for a company supporting BtoB web marketing, and from 2021, she began operating as a sole proprietor. She specializes in graphic and web design, primarily for BtoB startups and SaaS companies. Currently, she is responsible for design tasks related to marketing and branding at Sales Marker.
48. 04. MEMBER -Members Introduc tion- Culture Book Growth Team In the Growth Department, our mission is "to achieve and sustain the maximum and fastest growth of the business," and we create added value without being confined to existing organizational frameworks. Specifically, we handle everything from designing KPIs and developing business strategies to planning and organizing events that cultivate corporate culture. Kyo Fujii Growth Manager 藤井 恭 After graduating, Kyo joined Keyence, where he thrived in customer engineering and sales roles. During his four-year tenure, he won the top award for two consecutive periods. Then he led general organizational and business development as a business development officer at Idein. Later, at the invitation of COO, he joined Sales Marker in its early stages and contributed to the establishment of the sales and marketing organization. Currently, he is the Head of the Growth Department. Kaho Kobayashi Events 小林 夏帆 Kaho was initially the youngest school director at ECC Foreign Language Institute. Then she then joined the web marketing department of a language school in the Philippines, where she established a foundation for various marketing initiatives, including media operations, community management, and advertising. During the COVID-19 pandemic, she transitioned to freelancing, launching a business handling SNS account management. Currently, she serves as a community manager at Sales Marker. Ryunosuke Minamihara Events 南原 隆之介 After graduating from Kyoto University, Ryunosuke joined a consulting firm specialized in environmental and international cooperation projects. He later joined Unifa, a startup in the childcare tech sector, where he worked on establishing BtoB marketing. From 2022, he worked as a freelance marketing consultant, devising marketing strategies and implementing measures for multiple companies. He is currently in charge of planning and executing events at Sales Marker.
49. 04. MEMBER -Members Introduc tion- Culture Book Corporate Team The Corporate Division serves as the heart of the company, handling a wide range of tasks including accounting, human resources, general affairs, and legal affairs. It builds the foundation necessary for the smooth operation of the company. Akari Takahashi Corproate 髙橋 明里 After graduating, Akari started working as a receptionist at a retail company. In January 2024, she joined Sales Marker, where she is currently engaged as a general affairs and secretary assistant, handling office-related clerical tasks and assisting executives. Heji Kobayashi HR 小林 恵智 Heji joined Japan Airlines as a cabin attendant as a new graduate, serving on both domestic and international flights. Later, she worked at USEN Media as a content director for inbound customer services, overseeing planning, SNS operations, and content translation. After leaving USEN, she worked as a freelance translator before joining Sales Marker. Currently, she contributes to the HR team by spearheading the onboarding process for new hires and also handles information systems. HR Team The HR Division is dedicated to the mission of "gathering colleagues who can challenge beyond existing boundaries to create businesses and organizations." The team manages recruitment, onboarding, organizational development, and the planning and operation of people.
51. 04. WORK STYLE Culture Book Flexible working style based on your lifestyle Remote Work Currently, we are practically conducting our business fully remotely. All members also use Zoom, Meet or Virtual Office app Gather, so even when working remotely, the quality of communication is maintained. Flex Work Work Life Balance Business teams often schedule their work around client meetings, but you are free to customize your working hours per day. Each person is responsible for adjusting their own work schedule to 160 hours per month of full-time work. Our management team basically lives a work-oriented life, but our employees value their work-life balance. We believe that both those who want to work hard and those who value their own time will be able to fit in well in our environment.
52. 04. WORK STYLE - I n t e r n a l Co m m u n i c a t i o n s - Culture Book Diverse culture with various communication channels Gather We have introduced “Gather,” a virtual office software that creates connections and conversations to invigorate remote communication throughout the company. Many employees log in to Gather on a regular basis for communication with each other. Unipos In-person Event We value the culture of sending each other "thanks”. In a fast-growing organization, expressing gratitude is the basis for building trust, so we has introduced Unipos, a system that allows members to send points to colleagues to show their appreciation.  Since we have new colleagues join the company every month, we hold monthly get-togethers to promote internal communications. In addition to the general get-togethers, there is a communication budget that allows each team to get to know each other. In the summer of 2023, we held a company-wide camping events for the first time.
53. 04. WORK STYLE Culture Book Performance Eva Working Style Social Insurances & Vacations Benefits & Perks We have a well established goal setting and evaluation system called CBGr. Goals are set so that individual goals/interests and company goals are aligned. Through semi-annual evaluations and assessments, the system is linked to salary increases/promotions. ’ Remote/Hybrid OK (*You’re encouraged to come to the office 2 days per week, but it’s not a hard requirement ’ Flextime (no core time ’ Full remote work from all over Japan and the world is possible (Okinawa/Miyakojima/ Fukuoka/Osaka, etc. ’ Second job/Side business is OK ’ Days off (Saturday, Sunday, National Holiday ’ Paid vacation: 10 days granted after 6 months of service, maximum of 20 days to carry ove¹ ’ Company Holidays: Special Leaves, Summer Holiday½ ’ Social insurances: Health Insurance, employee pension, unemployment insurance etc› ’ Commuting allowanceµ ’ Overtime allowance ’ Team Luncà ’ Book Purchase Allowancè ’ Wantedly PerØ ’ Uber Eats Coupon Allowancè ’ Resort Worá ’ Unipos Working Style, Benefits & Perks
54. 04. WORK STYLE Culture Book Resort Worx Wantedly Perk Special discounts of up to 80% off membership facilities and first-class hotels at 180 facilities nationwide. More than 1,000 different services are offered at special prices to meet a wide range of needs. Benefits & Perks
56. 05. RECRUIT Culture Book Sales Consulting Marketing Product Marketing Corporate Planning Business Development Design Growth Product & Engineering Corproate HR We have many positions available for you. Job Openings List of Positions
57. 05. RECRUIT Culture Book Interview Process Apply Apply Screen Join All interviews are primarily hosted online and the average time taken from apply to offer is about 2~4 weeks. ※We constantly optimize our interview processes so the actual processes might be different Interviews(2~3rounds) Reference Check Offer Please submit your resume through our career website. We will review your resume and profile. If you pass the CV review, we will reach out to arrange a interview. We’d like to know more about you and also help you understand more about Sales Marker through the interviews. To avoid mismatches, we might ask for your cooperation in reference checks. We will organize the offer meeting and share the offer details with you.
58. Culture Book Welcome to Sales Marker We are looking for members who can challenge themselves beyond existing boundaries. Job Openings JOIN US!