Presented at Northern UX.
You can design the most beautiful app, but if the copy is hard to read, people will get frustrated, ignore it, and delete it.
I tackle things like:
How to keep a beginner’s mind when you’re creating a product
User anxiety and how to write for users with dyslexia, autism and anxiety
Reading psychology and how to balance empathy and humour in your writing
How writers and designers can work better together
This talk is not just for writers or content designers. If you’re a product owner, developer, designer or manager, come along.