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5 Lessons in First Impressions

LeadIQ
July 26, 2016

5 Lessons in First Impressions

This talk is focused on how to effectively prospect better, whether it's for new customers, investors, or just cover letters. These lessons will teach you how to approach a cold email, and turn it into a meeting.

LeadIQ

July 26, 2016
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Transcript

  1. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE What is a Dyn? Who is

    this guy talking right now? Who is this jerk?
  2. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE What’s a LeadIQ? LeadIQ is an

    innovative cloud based big data solution that helps dynamically change global communication in the ever changing market using synergizing thought leadership through partnerships with the on-demand markets.
  3. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE What’s a LeadIQ? LeadIQ is a

    cloud based big data solution that helps dynamically change global communication in the ever changing market using synergizing thought leadership through partnerships with the on- demand markets.
  4. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Seriously though what is LeadIQ? LeadIQ

    makes it super easy to find, verify, and organize prospect data.
  5. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Setting a goal with a first

    impression Bad goal: Convince someone to buy something or do something for you.
  6. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Setting a goal with a first

    impression Bad goal: Convince someone to buy something or do something for you. Good Goal: Start a relationship with someone.
  7. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Good relationships are worth more than

    customers •Good relationships don’t bullshit you. •Good relationships hate saying no to you. •Good relationships are more fun to work with. •Good relationships lead to referrals. •Good relationships help you in more ways than your wallet. •Good relationships buy, and churn less.
  8. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE How do you build a good

    relationship? It all starts with a good first impression.
  9. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Subject: Introduction Hi Ryan, Given your

    role with LeadIQ Inc., I thought it would make sense to reach out and connect. F***** offers crystal clear HD content and video conferencing to and from any device. We work with companies around the world, supporting multiple areas of the organization. Sales teams use us to demo their products, marketing uses us for webinars and presentations, and IT departments love us for our interoperability with legacy VC hardware units like Cisco, Polycom, and LifeSize. If it's okay with you, I'd love to set up a time to show you how we can help your company, too. Let me know when you are available. Best, John
  10. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Subject: Introduction Hi Carlos, Given your

    role with WeWork, I thought it would make sense to reach out and connect. F***** offers crystal clear HD content and video conferencing to and from any device. We work with companies around the world, supporting multiple areas of the organization. Sales teams use us to demo their products, marketing uses us for webinars and presentations, and IT departments love us for our interoperability with legacy VC hardware units like Cisco, Polycom, and LifeSize. If it's okay with you, I'd love to set up a time to show you how we can help your company, too. Let me know when you are available. Best, John
  11. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Subject: Introduction Hi Gabe, Given your

    role with AlwaysHired, I thought it would make sense to reach out and connect. F***** offers crystal clear HD content and video conferencing to and from any device. We work with companies around the world, supporting multiple areas of the organization. Sales teams use us to demo their products, marketing uses us for webinars and presentations, and IT departments love us for our interoperability with legacy VC hardware units like Cisco, Polycom, and LifeSize. If it's okay with you, I'd love to set up a time to show you how we can help your company, too. Let me know when you are available. Best, John
  12. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Subject: Square Rim Glasses Bros!!! Hey

    Dave, I didn't realize this until today, but apparently we're both square rim glasses bros (See attached!). We understand and respect the importance of structural integrity when it comes to glasses frames, and we also happen to be some of the sharpest looking guys online haha. Score 2 for us (minus 1 point for me taking a Myspace pic of myself though ☹ ). I know that was completely off topic...and random, but I wanted to ask you something about email delivery. How is Path sending out emails, and has delivery been a pain at all? I'm not sure how closely you still follow what we're up to, but we're now doing some pretty cool things to help get newsletters, transactional, and bulk emails delivered. I figured maybe your team would want see what we're doing. Do you think anyone would want to talk with us about email delivery stuff? What are your thoughts? Stay classy, Ryan
  13. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Hey Ryan, We may be interested

    in your email delivery stuff. Thanks for the persistence. What is best way to evaluate? Dave Founder, CEO, and Square Rim Glasses Bro
  14. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Subject: Awesome Sauce Company: Thisiswhyimbroke.com Hey

    Adam, I just want to say two things. 1. You guys are awesome! (I attached a diagram that accurately reflects our collective awesomeness because I'm lame). And 2. I was going to ask; from a business stand point... have you guys ever thought about sending emails highlighting the best things to ruin your fanbase's wallets? It's lame and salesy for me to ask because we do email delivery stuff, but I figured it may not be a bad idea to get users reengaged. Thoughts? Cheers, Ryan
  15. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE lol at your chart. Yes, we

    use ******* and send a newsletter every Monday. Adam Freedman www.ThisIsWhyImBroke.com Co-Founder
  16. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE How do you entertain a prospect?

    • Make them laugh, or show them something cool. • Reference things you know they like. • Use attachments and external links that don’t deal with your product. • Reach out for common ground. • Think of doing content marketing, but for this one person. • Make prospecting fun, and be human. • Act like a friend.
  17. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Hey AJ, I want to make

    sure the bulk and transactional emails you guys send to your customers doesn't have this happen to them----> (http://youtu.be/i7gIpuIVE3k). Any chance we could talk about the stuff we do with email delivery? Hope that link made you laugh as much as it did for me. What are your thoughts? Cheers, Ryan
  18. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Hey Amber, I've been scouting for

    branded.me mentors, and I wanted to see if you'd be interesting in mentoring users? I personally have been a fan of yours since your Head of Lettuce days. I don't think we've ever formally met, but I think you're almost as awesome as Gary Busey playing saxophone on the beach: https://youtu.be/llHPW_CYiBg ...ok seriously you blow that out of the water. For the past year, branded.me has been used as an easy way for people to build professional personal websites, but in a the next few weeks we're launching a blogging platform. With our launch, we're going to be doing something that's similar to Linkedin Influencers, and I think you'd be perfect fit for it. I'm looking for people that go against the grain, and aren't spewing buzzwords about "synergizing in the cloud" haha. We have about 400,000 users who will be adopting this...any interesting in talking? Cheers, Ryan
  19. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Cold emails should answer the following:

    1. Why are you emailing me? 2. How am I special to you? 3. Who are you? 4. What do you want me to do with this email?
  20. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Cold emails should answer the following:

    1. Why are you emailing me? 2. How am I special to you? 3. Who are you? 4. What do you want me to do with this email?
  21. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Why are your emailing me? Dear

    Ryan, Hope you are doing fine. I saw your company information on Linked In recently, and wanted to reach out to you and introduce our company, *********. We are a Nearshore Software Development company based in ******** that can offer you very competitive rates (starting at $35 per hour), and excellent work quality, as we carefully select and train all of our developers. If you are thinking on expanding your team, subcontracting or looking for a nearshore partner, I really think we can help you. We offer software development services on these technologies Web Development •PHP (several frameworks) •HTML5 •CSS3 and Less framework •Javascript frameworks (JQuery, NodeJS, others) •Sitecore •PHP CMS (Drupal, Wordpress, others) Mobile Development •Android Development •iOS Development E-Commerce frameworks •Magento •BigCommerce •Lemonstand We can schedule a meeting with you or someone in your company, to discuss this further, and provide more information about our company and our work. Feel free to reply to this message with any questions or comments that you may have. I look forward to hear back from you soon. Regards, **************** ****************@**************** skype:**************** ****************
  22. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Cold emails should answer the following:

    1. Why are you emailing me? 2. How am I special to you? 3. Who are you? 4. What do you want me to do with this email?
  23. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE How am I special to you?

    • Cold emails should show a prospect that they aren’t just another prospect. • Think of a cold email as content marketing for one person. • What info can you find out there about them? • What info can you ask them to learn more? • Do you have anything funny or cool to show them?
  24. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Cold emails should answer the following:

    1. Why are you emailing me? 2. How am I special to you? 3. Who are you? 4. What do you want me to do with this email?
  25. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Who are you? …you have 30

    seconds, and your pitch starts on the first floor.
  26. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Who are you? • Your email

    should only have one sentence about your company in it. • Your email signature should answer this question more than that one sentence. • That one sentence should be framed around a problem your prospect may be having, and how you solve it.
  27. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Logo to get them to display

    images. Contact Info/Title Your secret weapon Let your website link explain your company more, and social links to show more about you. Preview of YouTube Video inside an email signature on Google Apps.
  28. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Cold emails should answer the following:

    1. Why are you emailing me? 2. How am I special to you? 3. Who are you? 4. What do you want me to do with this email?
  29. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE What do you want me to

    do with this email? •Make a clear cut call-to-action. •End with an open-ended question. •Don’t ask for too much. •Try and give more than take.
  30. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE 5 Lessons to Improve First Impressions

    1. Good relationships are worth more than customers. 2. First impressions should be thoughtful. 3. First impressions should be about your prospects, not you. 4. First impressions should entertain your prospects. 5. Cold emails should answer 4 key questions.
  31. http://leadiq.com @leadiq PROMOCODE: AWESOMESAUCE Ryan, Got a kick out of

    the videos you've posted for Posterous, Expedia, Hulu, etc. Just wanted to send this email to say nicely done in the name of innovation. Am cc'ing Rich Tom, our CTO (who likely is covered in terms of DNS and email delivery, but making the connection). Again, nicely done on the unique, innovative video. Jason CEO @ Hulu