NSM Site Generator - EECI 2012 Europe

Slides from my EECI 2012 presentation in Leiden

1. Theming eecms / Leevi Graham / EECI 2012 Europe Theming eecms! Thursday, 31 May 2012
2. Theming eecms / Leevi Graham / EECI 2012 Europe @leevigraham Thursday, 31 May 2012 * 4th EECI conf * Joined the forum in 2006 * I am on the reactor team
3. Theming eecms / Leevi Graham / EECI 2012 Europe Helping brands and agencies build successful businesses online. Thursday, 31 May 2012 * Team of 7 * Work with local and national clients * Small and large
4. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012
5. Theming eecms / Leevi Graham / EECI 2012 Europe Theming eecms? Thursday, 31 May 2012
6. Theming eecms / Leevi Graham / EECI 2012 Europe What’s a theme? Thursday, 31 May 2012 Themes are files that work together to create the design and functionality of a site. Theme files are: * Template files * Presentation styles and assets (css, js, images) Theme files are separate to the cms system files and rely on a specfic data structure: * Channels * Custom fields * Statuses * Categories * Global Variables * Snippets
7. Theming eecms / Leevi Graham / EECI 2012 Europe eecms already has themes http://expressionengine.com/blog/entry/site_themes_in_2_0 Thursday, 31 May 2012 * A new implementation of themes were introduced in 2.0. * Install a theme when a cms is first installed * Cannot swap themes out
8. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012 * Pretty excited * Thinking about themes in EE for 4 years
9. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012 * Then I saw the themes
10. Theming eecms / Leevi Graham / EECI 2012 Europe default_content.php Thursday, 31 May 2012 WOAH. Immediate barrier to entry. No export functionality
11. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012 WOAH. Immediate barrier to entry. No export functionality
12. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012 Regardless some brave (dammed) souls marched forward
13. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012 351 sales on ThemeForest = $14k?
14. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012
15. Theming eecms / Leevi Graham / EECI 2012 Europe But they didn’t succeed… why? Thursday, 31 May 2012 * Success = mass adoption * Success = creating a new market
16. Theming eecms / Leevi Graham / EECI 2012 Europe eecms devs don’t need themes. We develop custom sites Thursday, 31 May 2012 * Base installs
17. Theming eecms / Leevi Graham / EECI 2012 Europe “ExpressionEngine isn’t free, so people looking for cheaper themed sites might not pay for commercial software” Ryan Irelan – http://eeinsider.com/blog/will-expressionengine-be-popular-for-themers/ Thursday, 31 May 2012
18. Theming eecms / Leevi Graham / EECI 2012 Europe Why I think it didn’t work Thursday, 31 May 2012
19. Theming eecms / Leevi Graham / EECI 2012 Europe Native theme implementation hasn’t been championed by Ellislab Thursday, 31 May 2012
20. Theming eecms / Leevi Graham / EECI 2012 Europe No developer documentation Thursday, 31 May 2012
21. Theming eecms / Leevi Graham / EECI 2012 Europe Everyone has different coding standards Thursday, 31 May 2012
22. Theming eecms / Leevi Graham / EECI 2012 Europe Wrong target market Thursday, 31 May 2012
23. Theming eecms / Leevi Graham / EECI 2012 Europe Redefine the target market Thursday, 31 May 2012
24. Theming eecms / Leevi Graham / EECI 2012 Europe Let’s not target Wordpress users Thursday, 31 May 2012
25. Theming eecms / Leevi Graham / EECI 2012 Europe Let’s target ourselves Thursday, 31 May 2012
26. Theming eecms / Leevi Graham / EECI 2012 Europe Small to medium development shops looking for cost effective implementations Thursday, 31 May 2012
27. Theming eecms / Leevi Graham / EECI 2012 Europe The EE audience, doesn't mind paying for things that actually save them time and money and helps them sell more services to clients. Leslie Camachio Thursday, 31 May 2012
28. Theming eecms / Leevi Graham / EECI 2012 Europe I think where themes + EE could be successful is a approach that provides a starting point for specific types of sites vs. delivering a completed solution. So if I were a web dev who tended to have a lot of real estate clients, a "theme" that gave me a starting point I could then customize to my clients needs could be a big time saver. Thursday, 31 May 2012
29. Theming eecms / Leevi Graham / EECI 2012 Europe " If I can buy EE, spend $50 on a theme and then have enough budget to 10-15 hours to tweak it to suit that lets me offer EE-based websites at a price point that I can’t currently do." - Boyink http://eeinsider.com/blog/will-expressionengine-be-popular-for-themers/#comment-133956 Thursday, 31 May 2012
30. Theming eecms / Leevi Graham / EECI 2012 Europe “The problem with the EE Themes industry (if it exists), is that there’s not base standard. EE is so customizable and an install starts life as a blank sheet. If EE had a base standard setup, themes could be built to that framework, and life would be good.” grrramps – http://expressionengine.com/forums/viewthread/191599/#910981 Thursday, 31 May 2012
31. Theming eecms / Leevi Graham / EECI 2012 Europe Building a theme standard Thursday, 31 May 2012
32. Theming eecms / Leevi Graham / EECI 2012 Europe Presentation CSS / JS / Images / Flash Thursday, 31 May 2012 * Presentation layer frameworks already exist * Twitter Bootstrap, Zurb Foundation, Compass / Less, 1000+ js libs * You probably have your own * Solved
33. Theming eecms / Leevi Graham / EECI 2012 Europe Templates HTML / XML / RSS Thursday, 31 May 2012 * Twitter Bootstrap * Zurb Foundation * HTML5
34. Theming eecms / Leevi Graham / EECI 2012 Europe Application Engine Thursday, 31 May 2012 * ExpressionEngine * Addons
35. Theming eecms / Leevi Graham / EECI 2012 Europe Data Structure Thursday, 31 May 2012 * Channels, Categories, Statuses, Custom Fields * Naming conventions exist * Can’t share them * No import / export * Tower comes crashing down
36. Theming eecms / Leevi Graham / EECI 2012 Europe What if that wasn’t the case? Thursday, 31 May 2012
37. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012
38. Theming eecms / Leevi Graham / EECI 2012 Europe NSM Site Generator Thursday, 31 May 2012
39. Theming eecms / Leevi Graham / EECI 2012 Europe Demo time Thursday, 31 May 2012
40. Theming eecms / Leevi Graham / EECI 2012 Europe @todo Thursday, 31 May 2012 * Backup existing templates on export * Implement third party custom field dependency checking * Implement third party custom field hooks for import / export * Implement pages module for import / export * Create bootstrap theme based on Newism's naming conventions * Implement extension hooks / generator callbacks
41. Theming eecms / Leevi Graham / EECI 2012 Europe ee-garage.com/nsm-site-generator Thursday, 31 May 2012
42. Theming eecms / Leevi Graham / EECI 2012 Europe Thursday, 31 May 2012
43. Theming eecms / Leevi Graham / EECI 2012 Europe The future… Thursday, 31 May 2012 * New Marketplace * Standard structure for EE sites not linked to themes * Widen the target market to Wordpress Users
44. Theming eecms / Leevi Graham / EECI 2012 Europe xDebug Thursday, 31 May 2012
45. Theming eecms / Leevi Graham / EECI 2012 Europe @leevigraham Theming eecms… Discuss Thursday, 31 May 2012 * 4th EECI conf