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Lean Workshop
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Lukas Fittl
November 29, 2013
Education
2
80
Lean Workshop
Workshop for 5-10 people to practice UX and Lean techniques + background materials.
Lukas Fittl
November 29, 2013
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Transcript
@LukasFittl Lean Workshop
Startup Founder @LukasFittl
Spark59 &
Lets sketch. Better Ideas!
Design Studio by Will Evans @semanticwill Better Ideas!
Observe & Explain To The Group Ideate Alone Discuss In
the Group Sketch & Write down! Better Ideas!
Design a Mobile App Better Ideas!
Students, at Home Interacting with Homework/Assigments Better Ideas!
Sketching (5 min) Ideation Worksheet Lean Startup Workshop by @LukasFittl
Better Ideas!
Pitch your Idea to Your Group (2min each) Better Ideas!
Come up with 1 Design For Your Group Better Ideas!
Share Your Design With The Next Group
Lets talk about Lean.
Idea Release Agile Development
Idea Which Idea? Did It Have an Effect? Release Agile
Development
IDEAS PRODUCT DATA MEASURE BUILD LEARN Speed of Iteration!
Faster iteration = trying more ideas. Speed of Iteration Your
Runway
Test Out before you Build: Low-Fidelity Prototypes Better Ideas!
Sketches Better Ideas!
Keynote Prototypes Better Ideas!
Customer Interviews ? ! Customer Interviewer Better Ideas!
On-Location Workshops
Better Ideas! Image Credit: http://jennycham.co.uk/?page_id=408
Idea Did It Have an Effect? Release Agile Development Right
Idea.
& Making The Right Feature Making The Feature Right
Focus on Outcomes, not Tasks. Focus on Outcome
Outcome Tasks 20% Activation Rate 40% Access it Daily Focus
on Outcome
INCREASE DAILY APP USAGE PUSH NOTIFICATIONS INTEGRATION WITH EXISTING SYSTEMS
GAMIFICATION
VARIANT Visual Website Optimizer Experiments are additive! #4 #3
VARIANT #4 #3 Goal Reached! Visual Website Optimizer #5
Team Work
“Business people and developers must work together daily throughout the
project.” - Agile Manifesto
Every team has Ownership of a part of the product
Cross-functional is a bad name. It's about reducing dependencies: Teams
acting without asking for permission. #autonomy - Anders Haugeto @ Iterate.no https://twitter.com/hauge2/status/274082772589633536
Making It Work
Instagram Mon BUILD MEASURE LEARN Tue Wed Thu Fri Sat
Sun Source: http://livestre.am/4flTO (starting at 22:00) Fixed Sprints
Meetup.com BUILD MEASURE LEARN Mon Tue Wed Thu Fri Sat
Sun Weekly Rituals
@LukasFittl lukas@fittl.com Thank you!
None
Additional Material
Low-Fidelity Experiments Test & Tweak
Landing Page Tests Test & Tweak
Landing Page Tests Test & Tweak
Landing Page Tests Test & Tweak
Wizard of Oz MVP
Our Development Process
Idea Release Agile Development
Idea Which Idea? Did It Have an Effect? Release Agile
Development
Idea Which Idea? Did It Have an Effect? Release Agile
Development
Idea Wrong Idea. Did It Have an Effect? Release Agile
Development
Idea Wrong Idea. No Effect. Release Agile Development Wrong Idea
= Zero Business Impact
Idea Which Idea? Did It Have an Effect? Release Agile
Development
Idea Right Idea. Did It Have an Effect? Release Agile
Development
Idea Did It Have an Effect? Release Agile Development Right
Idea.
Idea Release Agile Development No Effect. Wrong Implementation = Zero
Business Impact Right Idea.
Idea Release Agile Development Tweak It! No Effect. Right Idea.
& Making The Right Feature Making The Feature Right
Ship working software.
Ship working software. Ship the right software.
Better Information Better Ideas!
Who is the customer? Why do they care? What are
they buying? Better Ideas!
Quantitative Qualitative Generative Surveys Interviews Contextual Inquiry Mental Models Interviews
Diary Studies Evaluative Automated Card Sort Surveys Automated Studies Analytics A/B Testing Multi-Variant Testing Usability Testing Moderated Card Sort Wizard of Oz By @JohannaKoll, based on work by Janice Fraser, Nate Bolt & Christian Rohrer
Prioritizing Ideas Better Ideas!
Better Ideas! ACQ: Do we have the right message? ACT:
Do people use the product successfully? REV: Do people pay? RET: Do people come back? ACQ ACT RET REV REF