WIPjam Gamification Talk at mHealth Summit 2012

Liam spoke as part of a panel discussing Gmification in mobile health.

"Gamification is not just for games. Apps like Foursquare have used its principles to hook users and keep them engaged, and it’s also being used in a wide range of “serious” apps. Learn the fundamentals of gamification: setting goals and incentives, rules, a feedback system and voluntary participation; to create high levels of engagement and encourage more active participation from your users (patients and consumers alike)."

Transcript

1. Platform Overview @liamhq
2. Gamification is the process of game- thinking and game mechanics to engage users and solve problems. @liamhq
3. Gamification ISN’T about slapping some badges on your website. @liamhq
4. Source:  "Vital  Signs"  by  Health  XL:  OECD,  World  Health  Organisa?on  (WHO)    
5. Human Drivers @liamhq
6. “Push notifications should be about the persons life and what’s going to help them at that moment in time” Stephen Reily, BBDO Proximity   @liamhq
7. Motifications™ def: notifications that improve motivation   @liamhq
8. What’s in a Game? @liamhq
9. 1. Mechanics @liamhq
10. 2. Dynamics @liamhq
11. 3. Aesthetics @liamhq
12. Player Motivation Points Badges Leaderboards Levels Onboarding Challenges Quests Status Power Access @liamhq
13. Examples @liamhq
14. @storycubes
19. Books @liamhq
20. @gzicherm
21. @avantgame
22. @zimmermaneric  
23. www.ersmazz.com
24. @ErnestWAdams
25. Health 2.U @liamhq
26. 500 Million People with smartphones using health apps by 2015 (Research2Guidance,  2010)       @liamhq
27. @liamhq
28. x6 increase in use of mobile technology in health and wellness in the next 3 years. (Buck Consultants, 2010) @liamhq
29. $400M  by  2016   Health  Applica?ons  market  will  grow,  up   from  just  $120  million  in  2010.     (ABI Research, 2011) @liamhq
30. $1.2B  in  2011  to   $11.8B  by  2018     Mobile  Health  market  set  for  a  compound   annual  growth  rate  of  39%       (Global  Data,  2012)   @liamhq
31. 70% of Global 2000 organizations will have at least one gamified application by 2015. (Gartner, 2011) @liamhq
32. Final Takeaway Make Winners @liamhq
33. Liam Ryan CEO liam@gethealthapp.com @liamhq