Analysis of LINE MUSIC TW User

Analysis of LINE MUSIC TW User

Liwen Liao
LINE Taiwan Data dev team Data analyst
https://linedevday.linecorp.com/jp/2019/sessions/S1-20

Be4518b119b8eb017625e0ead20f8fe7?s=128

LINE DevDay 2019

November 20, 2019
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  1. 2019 DevDay Analysis of LINE MUSIC TW User > Liwen

    Liao > LINE Taiwan Data dev team Data analyst
  2. Agenda > The Current Status of LINE MUSIC in Taiwan

    > User Profile and Behavior > Analysis of Ringtone Usage
  3. Current Status of LINE MUSIC in Taiwan Launch 4 Months

    Register 1,400,000 Download 2,000,000
  4. Register Free Trail & Experience Subscriber Download User Journey

  5. Loyalty From User Behavior and Profile, We Understand User Better

    To Keep Them Stay User Profile and Behavior Gender Top played songs Usage of RingTone Hour of day Age
  6. LINE in Taiwan v.s. LINE MUSIC in Taiwan By Age

    -14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50- 0% 7.5% 15% 22.5% 30% LINE MUSIC in Taiwan LINE in Taiwan LINE in Taiwan 49% 51% Male Female LINE MUSIC in Taiwan 51% 49% Male Female Music Users Are Young: Demographic
  7. Hour of day 0 550000 1100000 1650000 2200000 1 3

    5 7 9 11 13 15 17 19 21 23 Year of Played songs before 2000 2001-2010 2011~2015 2016~2018 after 2019 0% 12.5% 25% 37.5% 50% 44% 29% 16% 9% 2% play Music Users Are Young: Behavior At Night, It’s Music Time! New Songs Are Pop and Hot!
  8. LINE Ringtone Back Ground Music Ring Back Tone RingTone

  9. User Group User % Usage % High Fee 41% 51%

    Others 59% 49% User Group/ User% With Setting Ringtone Above 10 Counts High Charge 28% Others 13% > More active Ringtone Usage: Behavior > High Fee of plan, deep user engagement • 41% user with 51% usage
  10. LINE MUSIC in Taiwan All v.s. High Fee By Age

    -14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50- 0% 10% 20% 30% 40% LINE MUSIC in Taiwan High Fee Ringtone Usage: Demographic
  11. Ringtone of Songs during 2011-2015 are also popular. Year of

    Play/Ringtone songs before 2000 2001-2010 2011~2015 2016~2018 after 2019 0% 12.5% 25% 37.5% 50% 43% 26% 23% 7% 1% 44% 29% 16% 9% 2% play ringtone Ringtone Usage: Behavior
  12. Thank You