Product management of LINE App with various dilemmas

Kazutaka Irie
LINE Executive Officer
https://linedevday.linecorp.com/2020/ja/sessions/2517
https://linedevday.linecorp.com/2020/en/sessions/2517

Transcript

2. › Messenger app › … ? LINE
3. LINE as Service Platform
4. Product Management of LINE with Dilemmas Today’s main topic Platform Communication
5. Agenda › LINE as a Messaging App › LINE as a Service Platform › Product Management with various dilemmas
6. LINE as a Messaging App
7. LINE One of the most used messaging service in several countries.
8. User base of LINE THAILAND INDONESIA JAPAN TAIWAN About 166 Million MAU
9. LINE is a Completed Product ?
10. LINE in COVID-19 situation Active users of Group Call, Video Call has been significantly increased from February to March on 2020 Group Chat +29% Group Call +62% Video Call +34%
11. So many improvements of Call functions
12. LINE as a Service Platform
13. CLOSING THE DISTANCE
14. Distance between People
15. Distance between Everything
16. LINE provides wide variety of services Payment, Music, Books, Healthcare, Finance, Travel, Shopping, Foods, Games, and more …
17. LINE provides wide variety of services
18. Most of LINE users use Messaging only User’s actual behavior
19. Product Management with various dilemma
20. LINE has grown up too fast Total registered user has been 400 Million in 3 years 0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 450000000 11' 06/23 12' 07/26 13' 01/18 13' 07/21 13' 11/25 14' 04/01
21. So many services were created
22. Home
23. >>> The most of users see only Friends
24. Is this really our purpose ? Users could continue using their friends list with same experience Users didn’t use services and LINE Official Accounts more Re-develop Home tab before it had just been launched in a year … ?
25. Our Second Try was started
26. › Not show friends list on default view › Customization area › Show contents details in services › Personalized contents The Points are …
27. Customization
28. Show Contents Details Not only show the service name and icon
29. Personalization
30. Previous Home 84% 16% Not use service Use Service
31. Current Home 72% 28% Not use service Use Service
32. Localization Japan Taiwan Thailand Indonesia
33. Communication x Service
34. LINE x LINE MUSIC x
35. Share Music Chat x LINE MUSIC
36. Share Music LINE MUSIC KPI MAU Download
37. How can we make a better synergy? LINE x LINE MUSIC ?
38. Profile BGM Profile x LINE MUSIC
39. Profile BGM MAU Download
40. LIVE Viewer Chat room x LINE LIVE 伊藤美来 LINE LIVE
41. Birthday Gift Friends x LINE Gift, Sticker / Theme Shop
42. LINE is NOT a Completed Product And there is a lot of tasks of product managers
43. Product Manager x …
44. THAILAND KOREA INDONESIA TOKYO TAIWAN FUKUOKA VIETNAM CHINA KYOTO Development Organization of LINE There are 9,400+ LINERs at April 2020
45. Our life is dramatically changing
46. Thank you