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Product management of LINE App with various dilemmas

Product management of LINE App with various dilemmas

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LINE DevDay 2020

November 27, 2020
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Transcript

  1. None
  2. › Messenger app › … ? LINE

  3. LINE as Service Platform

  4. Product Management of LINE with Dilemmas Today’s main topic Platform

    Communication
  5. Agenda › LINE as a Messaging App › LINE as

    a Service Platform › Product Management with various dilemmas
  6. LINE as a Messaging App

  7. LINE One of the most used messaging service in several

    countries.
  8. User base of LINE THAILAND INDONESIA JAPAN TAIWAN About 166

    Million MAU
  9. LINE is a Completed Product ?

  10. LINE in COVID-19 situation Active users of Group Call, Video

    Call has been significantly increased from February to March on 2020 Group Chat +29% Group Call +62% Video Call +34%
  11. So many improvements of Call functions

  12. LINE as a Service Platform

  13. CLOSING THE DISTANCE

  14. Distance between People

  15. Distance between Everything

  16. LINE provides wide variety of services Payment, Music, Books, Healthcare,

    Finance, Travel, Shopping, Foods, Games, and more …
  17. LINE provides wide variety of services

  18. Most of LINE users use Messaging only User’s actual behavior

  19. Product Management with various dilemma

  20. LINE has grown up too fast Total registered user has

    been 400 Million in 3 years 0 50000000 100000000 150000000 200000000 250000000 300000000 350000000 400000000 450000000 11' 06/23 12' 07/26 13' 01/18 13' 07/21 13' 11/25 14' 04/01
  21. So many services were created

  22. Home

  23. >>> The most of users see only Friends

  24. Is this really our purpose ? Users could continue using

    their friends list with same experience Users didn’t use services and LINE Official Accounts more Re-develop Home tab before it had just been launched in a year … ?
  25. Our Second Try was started

  26. › Not show friends list on default view › Customization

    area › Show contents details in services › Personalized contents The Points are …
  27. Customization

  28. Show Contents Details Not only show the service name and

    icon
  29. Personalization

  30. Previous Home 84% 16% Not use service Use Service

  31. Current Home 72% 28% Not use service Use Service

  32. Localization Japan Taiwan Thailand Indonesia

  33. Communication x Service

  34. LINE x LINE MUSIC x

  35. Share Music Chat x LINE MUSIC

  36. Share Music LINE MUSIC KPI MAU Download

  37. How can we make a better synergy? LINE x LINE

    MUSIC ?
  38. Profile BGM Profile x LINE MUSIC

  39. Profile BGM MAU Download

  40. LIVE Viewer Chat room x LINE LIVE 伊藤美来 LINE LIVE

  41. Birthday Gift Friends x LINE Gift, Sticker / Theme Shop

  42. LINE is NOT a Completed Product And there is a

    lot of tasks of product managers
  43. Product Manager x …

  44. THAILAND KOREA INDONESIA TOKYO TAIWAN FUKUOKA VIETNAM CHINA KYOTO Development

    Organization of LINE There are 9,400+ LINERs at April 2020
  45. Our life is dramatically changing

  46. Thank you