AARRR - Product Pirate Metrics 101

Transcript

2. AARRR - PRODUCT PIRATE METRICS 101 The only product metrics you will ever need! Pongsakorn Taechakijviboon (Pete) LINE OAPlus platform, Product Owner LINE Thailand
3. PROBLEM Have you had this problem? HIGH EXPECTATION LOW PERFORMANCE RELEASE FEATURE
4. High Expectations New Release
5. Expectation vs Reality
6. Unknown Cause…
7. AARRR Product pirate metrics
8. AARRR Product pirate metrics
9. Acquisition Acquisition Activation Retention Referral Revenue
10. Activation Acquisition Activation Retention Referral Revenue
11. Retention Acquisition Activation Retention Referral Revenue
12. Referral Acquisition Activation Retention Referral Revenue
13. REVENUE Acquisition Activation Retention Referral Revenue
14. PRODUCT FEATURES 5 - REVENUE 2 - ACTIVATION 1 - ACQUISITION EMAIL SEM SEO PR CAMPAIGNS 3 - RETENTION EMAIL ALERTS BLOG CONTENT 4 - REFERRAL EMAIL & WIDGETS REFERRAL REWARDS
15. Mapping AARRR To Feature
16. 1 2 3
17. 4 5 6
19. Acquisition Activation Retention Referral Revenue # USERS WHO SEE LISTING PAGE # MONTHLY RETURN USERS # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN
20. # USERS WHO SEE LISTING PAGE # MONTHLY RETURN USERS # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN METRICS TO DATA 100% 15% XXX 7% 3% 1% PROBLEM!!!!
21. Identified Root Problem
22. Fixing Problem…
23. Results…WOW! 100% 15% $ 7% 3% 1% 100% 54% $$$$ 33% 26% 22%
24. KEY TAKEAWAYS AARRR 1 - AARRR 2 - APPLY 3 - PERFORMANCE PERFORMANCE FUNNEL PRODUCT/FEATURE + AARRR PERFORMANCE ++ PERFORMANCE FUNNEL SOLVE BOTTLENECK Acquisition Activation Retention Referral Revenue
25. “IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT.” Peter Drucker Founding father of management studies