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AARRR - Product Pirate Metrics 101

AARRR - Product Pirate Metrics 101

LINE Developers Thailand

October 16, 2021
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  1. AARRR - PRODUCT
    PIRATE METRICS 101
    The only product metrics you will ever need!
    Pongsakorn Taechakijviboon (Pete)


    LINE OAPlus platform, Product Owner


    LINE Thailand

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  2. PROBLEM
    Have you had this problem?
    HIGH EXPECTATION LOW PERFORMANCE
    RELEASE FEATURE

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  3. High Expectations New Release

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  4. Expectation vs Reality

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  5. Unknown Cause…

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  6. AARRR
    Product pirate metrics

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  7. AARRR
    Product pirate metrics

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  8. Acquisition
    Acquisition
    Activation
    Retention
    Referral
    Revenue

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  9. Activation
    Acquisition
    Activation
    Retention
    Referral
    Revenue

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  10. Retention
    Acquisition
    Activation
    Retention
    Referral
    Revenue

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  11. Referral
    Acquisition
    Activation
    Retention
    Referral
    Revenue

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  12. REVENUE
    Acquisition
    Activation
    Retention
    Referral
    Revenue

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  13. PRODUCT


    FEATURES
    5 - REVENUE
    2 - ACTIVATION
    1 - ACQUISITION
    EMAIL
    SEM
    SEO
    PR
    CAMPAIGNS
    3 - RETENTION
    EMAIL ALERTS
    BLOG CONTENT
    4 - REFERRAL
    EMAIL & WIDGETS
    REFERRAL REWARDS

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  14. Mapping AARRR To Feature

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  15. Acquisition
    Activation
    Retention
    Referral
    Revenue
    # USERS WHO SEE LISTING PAGE
    # MONTHLY RETURN USERS
    # USERS WHO ARE PROMOTERS
    # MESSAGES SENT
    # USERS WHO LAUNCHED CAMPAIGN
    # USERS WHO CREATED CAMPAIGN

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  16. # USERS WHO SEE LISTING PAGE
    # MONTHLY RETURN USERS
    # USERS WHO ARE PROMOTERS
    # MESSAGES SENT
    # USERS WHO LAUNCHED CAMPAIGN
    # USERS WHO CREATED CAMPAIGN
    METRICS TO DATA
    100%
    15%
    XXX
    7%
    3%
    1%
    PROBLEM!!!!

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  17. Identified Root Problem

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  18. Fixing Problem…

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  19. Results…WOW!
    100%
    15%
    $
    7%
    3%
    1%
    100%
    54%
    $$$$
    33%
    26%
    22%

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  20. KEY TAKEAWAYS
    AARRR
    1 - AARRR 2 - APPLY 3 - PERFORMANCE
    PERFORMANCE FUNNEL
    PRODUCT/FEATURE
    +
    AARRR
    PERFORMANCE ++
    PERFORMANCE FUNNEL
    SOLVE BOTTLENECK
    Acquisition
    Activation
    Retention
    Referral
    Revenue

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  21. “IF YOU CAN’T MEASURE IT, YOU
    CAN’T IMPROVE IT.”
    Peter Drucker


    Founding father of management studies

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