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AARRR - Product Pirate Metrics 101

AARRR - Product Pirate Metrics 101

B29f42636a5f1249b640473d49aa4514?s=128

LINE Developers Thailand

October 16, 2021
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  1. None
  2. AARRR - PRODUCT PIRATE METRICS 101 The only product metrics

    you will ever need! Pongsakorn Taechakijviboon (Pete) LINE OAPlus platform, Product Owner LINE Thailand
  3. PROBLEM Have you had this problem? HIGH EXPECTATION LOW PERFORMANCE

    RELEASE FEATURE
  4. High Expectations New Release

  5. Expectation vs Reality

  6. Unknown Cause…

  7. AARRR Product pirate metrics

  8. AARRR Product pirate metrics

  9. Acquisition Acquisition Activation Retention Referral Revenue

  10. Activation Acquisition Activation Retention Referral Revenue

  11. Retention Acquisition Activation Retention Referral Revenue

  12. Referral Acquisition Activation Retention Referral Revenue

  13. REVENUE Acquisition Activation Retention Referral Revenue

  14. PRODUCT FEATURES 5 - REVENUE 2 - ACTIVATION 1 -

    ACQUISITION EMAIL SEM SEO PR CAMPAIGNS 3 - RETENTION EMAIL ALERTS BLOG CONTENT 4 - REFERRAL EMAIL & WIDGETS REFERRAL REWARDS
  15. Mapping AARRR To Feature

  16. 1 2 3

  17. 4 5 6

  18. 7

  19. Acquisition Activation Retention Referral Revenue # USERS WHO SEE LISTING

    PAGE # MONTHLY RETURN USERS # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN
  20. # USERS WHO SEE LISTING PAGE # MONTHLY RETURN USERS

    # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN METRICS TO DATA 100% 15% XXX 7% 3% 1% PROBLEM!!!!
  21. Identified Root Problem

  22. Fixing Problem…

  23. Results…WOW! 100% 15% $ 7% 3% 1% 100% 54% $$$$

    33% 26% 22%
  24. KEY TAKEAWAYS AARRR 1 - AARRR 2 - APPLY 3

    - PERFORMANCE PERFORMANCE FUNNEL PRODUCT/FEATURE + AARRR PERFORMANCE ++ PERFORMANCE FUNNEL SOLVE BOTTLENECK Acquisition Activation Retention Referral Revenue
  25. “IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT.” Peter

    Drucker Founding father of management studies