Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
AARRR - Product Pirate Metrics 101
Search
LINE Developers Thailand
October 16, 2021
Technology
1
330
AARRR - Product Pirate Metrics 101
LINE Developers Thailand
October 16, 2021
Tweet
Share
More Decks by LINE Developers Thailand
See All by LINE Developers Thailand
LINE API Deep Dive Q1 2025: Unlocking New Possibilities
linedevth
1
200
Welcome & Tech Vision Keynote
linedevth
0
180
Building the Future: LINE API Updates in 2024
linedevth
1
170
Revolutionizing Telepharmacy with The POWER of Gen AI and LINE API
linedevth
0
180
Seamless Inventory Management with ChatGPT and LINE SHOPPING API
linedevth
0
120
The Future of LINE Retail Chatbot using Gemini AI
linedevth
0
290
Domain Data Platform for Scalable Data Management
linedevth
0
110
Building a Fortune Teller App with OpenAI From Chatbot to Voice Assistant
linedevth
0
96
B.A.A.S - BeTask AI and Automation for SMEs
linedevth
0
86
Other Decks in Technology
See All in Technology
20250625 Snowflake Summit 2025活用事例 レポート / Nowcast Snowflake Summit 2025 Case Study Report
kkuv
1
310
Кто отправит outbox? Валентин Удальцов, автор канала Пых
lamodatech
0
350
BigQuery Remote FunctionでLooker Studioをインタラクティブ化
cuebic9bic
3
320
Node-REDのFunctionノードでMCPサーバーの実装を試してみた / Node-RED × MCP 勉強会 vol.1
you
PRO
0
120
登壇ネタの見つけ方 / How to find talk topics
pinkumohikan
5
520
変化する開発、進化する体系時代に適応するソフトウェアエンジニアの知識と考え方(JaSST'25 Kansai)
mizunori
1
230
Navigation3でViewModelにデータを渡す方法
mikanichinose
0
220
プロダクトエンジニアリング組織への歩み、その現在地 / Our journey to becoming a product engineering organization
hiro_torii
0
130
Oracle Audit Vault and Database Firewall 20 概要
oracle4engineer
PRO
3
1.7k
BrainPadプログラミングコンテスト記念LT会2025_社内イベント&問題解説
brainpadpr
1
170
Oracle Cloud Infrastructure:2025年6月度サービス・アップデート
oracle4engineer
PRO
2
260
Github Copilot エージェントモードで試してみた
ochtum
0
110
Featured
See All Featured
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Bash Introduction
62gerente
614
210k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
10
930
Docker and Python
trallard
44
3.4k
Why Our Code Smells
bkeepers
PRO
337
57k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
44
2.4k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
5
220
XXLCSS - How to scale CSS and keep your sanity
sugarenia
248
1.3M
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.3k
Transcript
None
AARRR - PRODUCT PIRATE METRICS 101 The only product metrics
you will ever need! Pongsakorn Taechakijviboon (Pete) LINE OAPlus platform, Product Owner LINE Thailand
PROBLEM Have you had this problem? HIGH EXPECTATION LOW PERFORMANCE
RELEASE FEATURE
High Expectations New Release
Expectation vs Reality
Unknown Cause…
AARRR Product pirate metrics
AARRR Product pirate metrics
Acquisition Acquisition Activation Retention Referral Revenue
Activation Acquisition Activation Retention Referral Revenue
Retention Acquisition Activation Retention Referral Revenue
Referral Acquisition Activation Retention Referral Revenue
REVENUE Acquisition Activation Retention Referral Revenue
PRODUCT FEATURES 5 - REVENUE 2 - ACTIVATION 1 -
ACQUISITION EMAIL SEM SEO PR CAMPAIGNS 3 - RETENTION EMAIL ALERTS BLOG CONTENT 4 - REFERRAL EMAIL & WIDGETS REFERRAL REWARDS
Mapping AARRR To Feature
1 2 3
4 5 6
7
Acquisition Activation Retention Referral Revenue # USERS WHO SEE LISTING
PAGE # MONTHLY RETURN USERS # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN
# USERS WHO SEE LISTING PAGE # MONTHLY RETURN USERS
# USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN METRICS TO DATA 100% 15% XXX 7% 3% 1% PROBLEM!!!!
Identified Root Problem
Fixing Problem…
Results…WOW! 100% 15% $ 7% 3% 1% 100% 54% $$$$
33% 26% 22%
KEY TAKEAWAYS AARRR 1 - AARRR 2 - APPLY 3
- PERFORMANCE PERFORMANCE FUNNEL PRODUCT/FEATURE + AARRR PERFORMANCE ++ PERFORMANCE FUNNEL SOLVE BOTTLENECK Acquisition Activation Retention Referral Revenue
“IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT.” Peter
Drucker Founding father of management studies