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AARRR - Product Pirate Metrics 101
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LINE Developers Thailand
October 16, 2021
Technology
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AARRR - Product Pirate Metrics 101
LINE Developers Thailand
October 16, 2021
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Transcript
None
AARRR - PRODUCT PIRATE METRICS 101 The only product metrics
you will ever need! Pongsakorn Taechakijviboon (Pete) LINE OAPlus platform, Product Owner LINE Thailand
PROBLEM Have you had this problem? HIGH EXPECTATION LOW PERFORMANCE
RELEASE FEATURE
High Expectations New Release
Expectation vs Reality
Unknown Cause…
AARRR Product pirate metrics
AARRR Product pirate metrics
Acquisition Acquisition Activation Retention Referral Revenue
Activation Acquisition Activation Retention Referral Revenue
Retention Acquisition Activation Retention Referral Revenue
Referral Acquisition Activation Retention Referral Revenue
REVENUE Acquisition Activation Retention Referral Revenue
PRODUCT FEATURES 5 - REVENUE 2 - ACTIVATION 1 -
ACQUISITION EMAIL SEM SEO PR CAMPAIGNS 3 - RETENTION EMAIL ALERTS BLOG CONTENT 4 - REFERRAL EMAIL & WIDGETS REFERRAL REWARDS
Mapping AARRR To Feature
1 2 3
4 5 6
7
Acquisition Activation Retention Referral Revenue # USERS WHO SEE LISTING
PAGE # MONTHLY RETURN USERS # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN
# USERS WHO SEE LISTING PAGE # MONTHLY RETURN USERS
# USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN METRICS TO DATA 100% 15% XXX 7% 3% 1% PROBLEM!!!!
Identified Root Problem
Fixing Problem…
Results…WOW! 100% 15% $ 7% 3% 1% 100% 54% $$$$
33% 26% 22%
KEY TAKEAWAYS AARRR 1 - AARRR 2 - APPLY 3
- PERFORMANCE PERFORMANCE FUNNEL PRODUCT/FEATURE + AARRR PERFORMANCE ++ PERFORMANCE FUNNEL SOLVE BOTTLENECK Acquisition Activation Retention Referral Revenue
“IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT.” Peter
Drucker Founding father of management studies