AARRR - Product Pirate Metrics 101

Transcript

1. None

2. AARRR - PRODUCT PIRATE METRICS 101 The only product metrics

   you will ever need! Pongsakorn Taechakijviboon (Pete) LINE OAPlus platform, Product Owner LINE Thailand

3. PROBLEM Have you had this problem? HIGH EXPECTATION LOW PERFORMANCE

   RELEASE FEATURE

4. High Expectations New Release

5. Expectation vs Reality

6. Unknown Cause…

7. AARRR Product pirate metrics

8. AARRR Product pirate metrics

9. Acquisition Acquisition Activation Retention Referral Revenue

10. Activation Acquisition Activation Retention Referral Revenue

11. Retention Acquisition Activation Retention Referral Revenue

12. Referral Acquisition Activation Retention Referral Revenue

13. REVENUE Acquisition Activation Retention Referral Revenue

14. PRODUCT FEATURES 5 - REVENUE 2 - ACTIVATION 1 -

    ACQUISITION EMAIL SEM SEO PR CAMPAIGNS 3 - RETENTION EMAIL ALERTS BLOG CONTENT 4 - REFERRAL EMAIL & WIDGETS REFERRAL REWARDS

15. Mapping AARRR To Feature

16. 1 2 3

17. 4 5 6

18. 7

19. Acquisition Activation Retention Referral Revenue # USERS WHO SEE LISTING

    PAGE # MONTHLY RETURN USERS # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN

20. # USERS WHO SEE LISTING PAGE # MONTHLY RETURN USERS

    # USERS WHO ARE PROMOTERS # MESSAGES SENT # USERS WHO LAUNCHED CAMPAIGN # USERS WHO CREATED CAMPAIGN METRICS TO DATA 100% 15% XXX 7% 3% 1% PROBLEM!!!!

21. Identified Root Problem

22. Fixing Problem…

23. Results…WOW! 100% 15% $ 7% 3% 1% 100% 54% $$$$

    33% 26% 22%

24. KEY TAKEAWAYS AARRR 1 - AARRR 2 - APPLY 3

    - PERFORMANCE PERFORMANCE FUNNEL PRODUCT/FEATURE + AARRR PERFORMANCE ++ PERFORMANCE FUNNEL SOLVE BOTTLENECK Acquisition Activation Retention Referral Revenue

25. “IF YOU CAN’T MEASURE IT, YOU CAN’T IMPROVE IT.” Peter

    Drucker Founding father of management studies