Heather Bryan and I shared our story of how the HealthPartners User Experience Design Team went lean, provoking an incredible culture change and improving our process.
“We already built it . . . but update the wireframes anyway” “What do you do? Exec. #1 “I want it like A.” Exec #2 “I want it like B.” “What’s going on?” “Why did you design it THAT way?” “Did you know we can do X, Y and Z?” “That’s out of scope” “I have a better idea…” “uh…that’s a lot of work…”
of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.” Jeff Gothelf for Smashing Magazine, March 2011