the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.” Jeff Gothelf for Smashing Magazine, March 2011
don’t get that data back” “We already built it…but update the wireframes anyway” “We can’t do that” “uh…that’s a lot of work…” Exec. #1 “I want it like A.” Exec. #2 “I want it like B.” “I have a better idea…” “We already built it… but update wireframes anyway” “Did you know we can do X, Y and Z?” “What do you do?”
goals and user needs . . “ Back end dev - “I write sustainable code to . . . “ Front end dev - “I create flexible front ends with HTML, CSS and Javascript “ Project manager - “I keep us on time and in scope . . . “ BA - “I find and analyze business needs and rules . .“ QA - “I validate that everything is working . .“ Business - “I analyze, plan and make money . . “ Support - “I help people use our products and services . “
a couple of extra dollars to have food delivered to them. How might we create a service to let customers order food and have it delivered to their seats?
12 Bank manager Goes to 5 or 6 games/year Follows NBA at home • To pay a tip via credit card - he needs the cash for parking. • Accurate order delivered - and what to do if it’s wrong • To watch the game and enjoy it with his kids • To know the estimated arrival time - if it will take 20 minutes, it’s not worth it. • Special requests - his daughter hates having anything on her hamburger Needs / wants • Place the order for the family • Pay the whole bill for his family • Track arrival time for the kids • Tip the person who brings him the food ! Actions
with 4 friends on college ID night • To pay separately from her friends. • To get her food at roughly the same time as her friends. • To know costs up front - her ticket was cheap but she’s still a college student. • To know if there are any “group” specials like buy one get one free. Needs / wants • Research options with an eye for prices • Place order • Pay for order • Tip the person who brings the food ! Actions
Very limited scope. • 10 min - introduction • 10 min - solo connecting (high level) • 10 min - refine one of your concepts • 15 min - share with the team • 15 min - discuss Lesson: give paper cutouts when limited scope. Offer a vision session too!
on 5 most important user tasks • 5 min - Review 3 assets on the existing page that are being removed and 2 being added. • 15 min - Split into 2 groups, each with a moderator. Using pieces of the site and your own sketches, design the page. • 15 min - discussion • 5 min - next steps Page redo. Limited scope. Hesitant partners. Used cutouts, 2 moderated groups. Set up testing.
user need brainstorming • 15 min - discussion on current pain points (while tallying user need brainstorming) • 15 min - discuss tallied user needs and pain points to pick 4 concepts to sketch. • 25 min - break into small groups and sketch (with a UXer doing the sketching) • 15 min - share across groups, discuss Visioning with 20 executives. Goal: explore biggest areas for improving experience from their perspectives.
Intro and background to personas! –Split into groups of 4! • 7 min - Create primary personas! • 7 min - 2 groups share! • 7 min - Refine! • 7 min - All groups share! • Discuss – pick our 2-3 primary personas Ad hoc personas with 20 folks - business, IT, support, before writing user stories.
project. 8 min – Individual sketching – 6up! 5 min – Individual sketching – 1up! Form small groups of 3! 10 min – Present individual sketches to small groups, discuss as a group! LUNCH! (11:40 – 11:55)! 15 min – Sketch and build concepts as a group! 10 min – Each group presents to one other group, followed by discussion! 10 min – Refine concepts in small group based on feedback! 25 min – Each group presents to large group and discuss! 5 min – Next steps