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Talk to more users!

linoleumtile
April 14, 2014

Talk to more users!

This deck is from a talk I gave at MinneWebCon 2014.

The brief from the conference:
Sometimes, usability testing makes me want to groan. Another round of tests means 15 volleyed emails with recruitment partners, hours spent unlocking the mysteries of outlook to procure one decent room for at least half the day, and at the end of it all I’m going to have to churn out a slide deck that no one will really remember.

But talking to the user is really important. If we’re all about user-centered design, we should be doing it constantly. So how to we find the time and energy to get out and talk to our users more?

Pledge to talk to your users MORE this year. Pledge to do it in a way that’s sustainable and delightful, and brings back all the same important insights. We’ll cover a variety of mix and match strategies for simpler usability testing that will reduce stress and go easy on your pocket book.

linoleumtile

April 14, 2014
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Transcript

  1. the agile manifesto, © 2001 We are uncovering better ways

    of developing software by doing it and helping others do it. Through this work we have come to value: ! Individuals and interactions over Processes and tools ! Working software over Comprehensive documentation ! Customer collaboration over Contract negotiation ! Responding to change over Following a plan ! That is, while there is value in the items on the right, we value the items on the left more.
  2. the designer is an expert ! ! and so is

    the developer and so is the business and so is the QA analyst etc. ! We maintain expertise in our areas, but discover a product together.
  3. “Lean UX is the practice of bringing the true nature

    of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed.” Jeff Gothelf for Smashing Magazine, March 2011
  4. site group network specialty clinicians members providers formulary deductible dependent

    health plan coinsurance out-of-pocket HSA HRA FSA member-patients durable medical equipment summary of benefits and coverage
  5. site group network specialty clinicians members providers formulary deductible dependent

    health plan coinsurance out-of-pocket HSA HRA FSA member-patients durable medical equipment summary of benefits and coverage
  6. Hi,_________. My name is _________, and I'm going to be

    walking you through this session. ! You probably already know, but let me explain why we've asked you to come here today: We're testing a web site that we're working on to see what it's like for actual people to use it. ! I want to make it clear right away that we're testing the site, not you. You can't do anything wrong here. In fact, this is probably the one place today where you don't have to worry about making mistakes.
  7. Hey there. I’m Beth. Thanks for coming in today! We’re

    really excited you here… and I promise, it’s totally harmless. ! I’m sure the folks at Focus Market Research told you what we're up to today. We’re testing a web site that we're working on to see what it's like for actual people to use it. ! I want to make it clear right away that we're testing the site, not you. Everything you say is right! And the best thing you can do today is be brutally honest.
  8. MVP

  9. user had trouble finding the secondary navigation user said they

    would “just call member services” if they needed help 1 1
  10. user had trouble finding the secondary navigation user said they

    would “just call member services” if they needed help 3 2 user was able to add a new family member without trouble 1 “some buttons say ‘next’ and some say ‘continue’” 1
  11. user had trouble finding the secondary navigation user said they

    would “just call member services” if they needed help 5 3 user was able to add a new family member without trouble 3 “some buttons say ‘next’ and some say ‘continue’” 1 “this was easy!” 2 3rd page was confusing 2