an Introvert 4 I N T R O V E R T S V S E X T R A V E R T S We get our energy from within Introverts need time alone to replenish energy levels, unlike extraverts, who get re-energized by connecting with people. We also have a tendency to spend a lot of time reflecting and can be hesitant to act on something. We like to fully analyze something before we jump. We’re comfortable doing things alone Introverts often prefer to do things alone or with just a few people that they are close to. We don’t need to be around people like extraverts do. We’re great at working solo, where extraverts often like working with background noise or in coffee shops and co-working spaces. We’re often sensitive to noise and activity Introverts prefer quiet, minimally stimulating environments. Stimulation comes in all forms – there’s social stimulation, but also lights, noise, and so on. So an introvert is more likely to enjoy a quiet glass of wine with a close friend than a loud party full of strangers. We’re critical thinkers, natural creatives, and great listeners We can shut out the world and take time to figure things out, to look at alternatives, to creatively problem solve. We are the thinkers, and thinkers are creative. And because we spend more time observing than talking, we make great marketers.
critical thinkers Introverts are natural creatives Introverts love connection and are great listeners Introverts are self- motivated Introverts crave authenticity Why Introverts Make Good Marketers In our society, the ideal self is bold, gregarious, and comfortable in the spotlight. We like to think that we value individuality, but mostly we admire the type of individual who’s comfortable “putting himself out there.” However, Introverts have a lot to offer. Let’s look at a few of our strengths as introverts, that can apply to marketing. 6
and it doesn’t matter if you have an online business or offline. We have to spend our energy wisely, no matter what we do or where we do it. Managing Your Energy for Survival Notice Plan Protect We need to work WITH our energy preferences, instead of AGAINST them.
Get Started: A Marketing Plan is Born 9 What Next up: Where Got Integrity? Why Who How (The Invitation) The not-so- gentle giants: Resistance and Fear Be Yourself
Your Customers - Where do they hang out? 11 Email only please! Addicted to Instagram I connect with other women at meetups I like recordings to watch/listen to on my own time I love Facebook! Social media is an introvert’s friend! You control when, where, how, and how much!
(Simple) Marketing Plan 12 DŽ What values do you bring? What types of marketing do you enjoy? Who is the customer? What are you offering? Create your marketing calendar Ŏ MARKETING PLAN 2016
to Setting Up Your Editorial Calendar 1. Start with a blank calendar (a full year is best, but try at least 3-‐6 months 2. Block out all your holidays, vacations, birthdays, personal events 3. Block all your events for work (conferences, trips, etc.) 4. Think about your offerings -‐ products, programs, etc. and pencil those in 5. How much lead time will you need for each? Mark those dates too. 6. What content will you need for each? (graphics, copy, ads, business cards, etc.) 7. Block out time in your schedule to CREATE this content and IMPLEMENT! This is your draft marketing calendar. Keep it close by. Adjust and tweak throughout the year.
It Down! 15 0 Where are you right now? Ŏ What’s the biggest priority right now? Where are you headed? What’s the (tiny) next step? Breaking big projects down into a series of manageable steps eliminates overwhelm!
Manage Your Social Media Marketing 16 Hootsuite Buffer CoSchedule Manage multiple feeds in one place. Write & schedule future posts. Web, desktop, & mobile apps. Free and paid versions. Marketing planner and social media scheduling tool. Access online or from within your WordPress website Schedule updates in advance for multiple networks. Web and mobile apps. Free and paid versions.
to Live By "Introvert marketing succeeds best when you don't pretend to be who you're not, when you spotlight what you take great pleasure in offering, and when you relax knowing that the right people show up in appreciation of your value. If you do these things half-heartedly or while still clinging to society's "oughts" , you may not come across as the shining star you can be. People are more likely to appreciate you when you appreciate yourself.” — Unknown You always have choices. Work smarter not harder, do your best, and if it all falls apart, tomorrow is a new day.
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