Social Media Mastery

How to choose which social media channel(s) to use for your business, and how to manage your time efficiently. From the Women Business Owners' Network 2014 Spring Conference.

Transcript

1. Social Media Mastery Staying  focused  in  an   ever-­‐connected  world www.sproutnewmedia.com
2. Why does social media matter…really? Information Resource When   you   provide   ongoing,   valuable   informa;on,   you   become   a   primary   resource  that    your   followers   look   to   for  informa;on. Relationship Building The   KLT   Factor:   W h e n   p e o p l e   Know,   Like   and   Trust  you,  they  will   buy   from   you   and   tell  all  their  friends   about  you. Content Creation Google  loves  fresh,   updated   content.   Create   valuable   c o n t e n t ,   a n d   G o o g l e   w i l l   eventually   reward   you   with   a   higher   search  ranking. 24/7 Selling You   can’t   possibly   be  out  there  selling   all   the   ;me,   but   the   internet   never   sleeps.   Let   it   work   for   you   by   being   your   24/7   sales   machine. ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
3. YOU Post your messages Engage in conversation How it works But how do we know what network(s) to use? ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
5. Who’s your customer? Millennials Facebook  (87%)   Snapchat  (71%)   Instagram  (53%)   TwiXer  (37%)   Pinterest  (34%)   YouTube  (28%)   Google+  (24%)   LinkedIn  (23%) Age  18-­‐33 Facebook  (73%)   LinkedIn  (31%)   Snapchat  (29%)   Pinterest  (28%)   Instagram  (25%)   TwiXer  (25%)   Google+  (21%)   YouTube  (20%)   Age  34-­‐47 Facebook  (63%)   LinkedIn  (30%)   Pinterest  (27%)   Google+  (14%)   YouTube  (13%)   TwiXer  (12%)   Instagram  (11%)   Snapchat  (10%) Age  48-­‐65 Boomers Gen Xers as  of  July  2015  -­‐  source:  mediabistro.com
6. Male vs. Female (total users) 74% 84% Overall,  women  are  more  ac;ve  on  social  media  than  men.   Women   are   also   4   ;mes   more   likely   to   use   Pinterest,   where   men   spend   more   ;me   on   LinkedIn.   Young   girls   under  age  25  are  the  primary  users  of  Snapchat. 86% activity is on mobile devices ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
7. How to get raving fans ENGAGE » Save them time » Save them money » Make them smile » Gain their trust Engagement  is  more  valuable  than  #  of  followers ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
8. Time management Get  BIG  results  in  just  15  minutes  a  day! 2. Set it for 15 Minutes 3. When time’s up, STOP Don’t  get  sucked  down  the  rabbit  hole 1. Find a Timer ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
9. Online tools to save you time Hootsuite Buffer CoSchedule Manage   mul;ple   feeds  in  one  place.     Write   &   schedule   future   posts.   Web,   desktop,   &   mobile   apps.  Free  and  paid     versions. Marke;ng   planner   and   social   media   scheduling   tool.   Access   online   or     from   within   your   WordPress  website Schedule   updates   in   advance   for   mul;ple   networks.   Web   and   mobile   apps.  Free  and  paid   versions. www.bufferapp.com www.hootsuite.com www.coschedule.com ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
10. 10 “These days, instead of budgeting time and money to “advertising”, I spend it in social media, connecting with people in groups…enjoying REAL relationships that have nothing to do with selling something. I have more clients, more referrals, more connections… more happy me. — Ruth D.” Overheard on Facebook Start  small.  Take  your  ;me.  Reach  out.   Grow  your  business  online.  You  CAN  do  it! ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.  
11. Need help? Reach out! twi0er.com/lisawood facebook.com/sproutnewmedia pinterest.com/lisawood2 www.sproutnewmedia.com ©  Copyright  2015  Sprout  New  Media.  All  rights  reserved.   instagram.com  /lisawood