The Minimum Loveable Product

How can we get our digital ideas to market sooner, but still deliver a product that users will fall in love with? In this talk I highlight the flaws with the often misunderstood concept of the MVP, and how to balance design thinking and lean startup methods to build your product quickly, spot opportunities and grow your tribe.

Transcript

1. THE MINIMUM LOVEABLE PRODUCT @ W E L O V E L E A N U X C A F É L O N D O N / M A R C H 2 0 1 4
2. 5 MINS LIFE’S TOO SHORT… TO BUILD SOMETHING NOBODY WANTS
4. THINK BIG
5. START SMALL
6. LEARN FAST
7. THE VISION
9. 5 MINS PIVOT = A CHANGE IN STRATEGY NOT A CHANGE IN VISION
10. “BACK WHEN PIVOTS WERE STILL CALLED F**K-UPS”
11. THE SPEED V QUALITY TRADE-OFF LAUNCHING EARLY QUALITY OF EXPERIENCE
13. IT AIN’T EASY BEING LEAN
14. “ IF YOU CAN'T FIT EVERYTHING IN WITHIN THE TIME AND BUDGET ALLOTTED THEN DON'T EXPAND THE TIME AND BUDGET. INSTEAD, PULL BACK THE SCOPE
16. FOCUS
17. WHO ARE YOU DESIGNING FOR?
19. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF VALIDATED LEARNING ABOUT CUSTOMERS WITH THE LEAST EFFORT.
20. MINIMUM VIABLE PRODUCT
21. “ USING A MERELY VIABLE PRODUCT IS LIKE VISITING SOMEONE IN AN INTENSIVE CARE UNIT. THEY’RE ALIVE, BUT NOT FUN TO SPEND TIME WITH.
22. “ IF YOU DECIDE TO BUILD A FEATURE, YOU SHOULD LIVE UP TO AT LEAST A BASIC STANDARD OF EXECUTION ON THE EXPERIENCE SIDE.
25. “ THE VERSION OF A NEW PRODUCT THAT BRINGS THE MAXIMUM AMOUNT OF LOVE FROM CUSTOMERS WITH THE LEAST EFFORT.
26. MINIMUM LOVEABLE PRODUCT
27. VIABLE DELIGHTFUL REMARKABLE TRIBAL
28. GAIN A FOLLOWING WHILE EXPLORING OPPORTUNITIES
29. VIABLE
30. VANITY Flickr image from angermann
31. VALIDATION
32. DELIGHTFUL
33. DESIGN FOR EMOTION
34. (n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
35. REMARKABLE
36. “ IF YOU MAKE CUSTOMERS UNHAPPY IN THE PHYSICAL WORLD, THEY MIGHT EACH TELL 6 FRIENDS. IF YOU MAKE CUSTOMERS UNHAPPY ON THE INTERNET, THEY CAN EACH TELL 6,000 FRIENDS. JEFF BEZOS
38. THE NET PROMOTER SCORE
39. TRIBAL
40. START WITH WHY?
41. BUILD YOUR TRIBE
42. IF YOU CARE THEY’LL CARE
44. WHO’S GONNA LOVE YA?
45. HAVE A STRONG VISION
46. KNOW YOUR AUDIENCE
47. SHOW YOUR PERSONALITY
48. GET THEM HUNGRY FOR MORE
49. BUILD YOUR BRAND FROM DAY 1
50. BUT… BE AWARE
51. A BEAUTIFUL DESIGN HIDING A FLAWED BUSINESS IDEA OR A VALUABLE BUSINESS IDEA HINDERED BY A FLAWED DESIGN
52. GET THE BALANCE RIGHT LAUNCHING EARLY QUALITY OF EXPERIENCE
53. WWW.SPOOKSTUDIO.COM THANKS!